SocialFi

TON (The Open Network) is the only public blockchain officially supported by Telegram. Leveraging Telegram's vast user base of 900 million monthly active users, TON is creating a unique narrative that spans payments, social interactions, and mini-programs. It seamlessly transitions Web2 business models to Web3 without the cost of user migration by using Telegram's existing social network.

With various SocialFi projects and celebrities frequently launching so-called shitcoins, crypto researcher FRANCESCO has written about the concept of on-chain reputation and its importance, focusing on projects researching this area such as Debank and Ethos Network.

Welcome to the era of “publisher-exchanges,” where consumers exchange value directly via content platforms. The emerging trend removes all friction from the buying process, creating a more immersive UX, tightly coupling money and attention. This is the future of ecommerce.

This article introduces the Lingo project, which combines the real value generation of RWA with the exponential growth characteristics of tokenomics. By integrating real value generation mechanisms with a global partner reward ecosystem, Lingo aims to provide a more exponential, user-friendly, and rewarding Web3 experience.

NOTCOIN is considered to be the first “out of the circle” project in the Telegram ecosystem. UXLINK, also built on Telegram, is a social platform and infrastructure focused on socializing with acquaintances. This article will analyze their development status on the road to mass adoption based on on-chain data.

This article delves into the development and challenges of Web3 social in the current environment filled with skepticism. Despite many viewing Web3 as a scam, we still believe that its core technologies, such as decentralization and token incentives, have revolutionary potential.

Notcoin is a game built on the TON blockchain and integrated with Telegram. In this game, players earn NOT tokens by simply tapping a button on their phone. Notcoin aims to attract Telegram users by providing an easy and accessible way to engage with the TON blockchain and the broader cryptocurrency world, while also simplifying the often complex process of managing tokens.

Phaver is an emerging Web3 social platform designed to bridge the gap between the Web2 and Web3 worlds. It allows users to have complete control over their data and monetize it. Phaver incentivizes community participation and content creation through its point system and credibility score system, while also providing a gamified platform where users can earn points through staking, creating content, and inviting new users. Additionally, Phaver introduces the $SOCIAL token and plans airdrop activities to further motivate user participation. Its growth potential lies in its ability to create a decentralized, data-autonomous, and privacy-protecting social environment for users.

friend.tech offers an interesting concept in the SocialFi platform space, allowing users to invest in their friends by purchasing social tokens or keys that grant access to exclusive content, private chat rooms and clubs, mainly targeted at users and their Corresponding influencers to follow. The pricing mechanism for these keys is complex, with the purchase price increasing exponentially as supply and quantity increase, while comparing information on its competitors and analyzing data such as token economics.

Chingari is a rapidly rising short video social application in the Indian market, attracting a large user base through its innovative reward mechanism and forming a massive community. Since its launch in 2020, Chingari has amassed over 175 million users and more than 130 million downloads. The platform offers multiple language versions and prioritizes the protection of user data and security. Chingari users can earn GARI tokens by watching, sharing, and creating video content. These tokens can be used to unlock special content or purchase experiences such as calls with creators. Additionally, Chingari has integrated Kana Labs Paymaster services to enhance user experience and lower participation barriers. Chingari's success lies not only in its technological and product breakthroughs but also in its precise understanding of user needs and market trends.

This article analyzes the impact of stablecoins on the U.S. Treasury market, pointing out that the popularity of stablecoins may unintentionally reinforce the dollar's status as a reserve currency and allow global consumers to hold dollars in a way that is difficult for governments to intervene.

Exploring the field of SocialFi, this article provides an in-depth analysis of projects such as Farcaster, FriendTech, UXLINK and CyberConnect, revealing the combination of social networks and asset issuance. By comparing the number of active users and the market value of core assets, we found that UXLINK performed outstandingly in social network expansion, while FriendTech attracted users with its innovative asset issuance mechanism. The article also explores how to embed transactional behavior into social networks and how to position North Star indicators to optimize product design.

Push Protocol is a decentralized message push middleware. Service providers like DAPPs and smart contracts can create channels via Push Protocol to deliver notifications and other services to users. Formerly known as EPNS, the product was officially launched on Ethereum in early 2022. Since then, it has expanded to support multiple blockchains and strengthened its business, with the goal of evolving into a decentralized social media platform.

The features of Lens Network include high scalability, censorship resistance, and low cost. The next-generation Lens Protocol will become a cross-chain hub. To lay a scalable foundation for the social space of the future, Lens has chosen the technologically sound and forward-looking zkSync's ZK Stack to develop the new generation of Lens. This leverages account abstraction to enable gas-free and signature-free transactions, supporting embedded wallets to provide a seamless user experience.

Amid the recent skepticism surrounding the Web3 industry, this article aims to analyze the developments in the Web3 social sector over the past eight years, covering two cycles, from the perspective of the author. By summarizing the achievements, experiences, and lessons of the builders in this field, we hope to identify potential opportunities and blueprints for the future.