Intermediaries often dominate the license trade, particularly distributors who charge 30-50% of the sales price to facilitate program distribution. This situation disadvantages both sellers and buyers. Sellers must inflate their prices to cover intermediary fees, leaving less budget for production. Consequently, their programs become too expensive for buyers. Buyers, meanwhile, pay hefty distribution fees that do not contribute to production quality. This inefficient system hampers the creation and acquisition of high-quality content. MILC Platform addresses these issues by offering a direct, transparent, cost-effective solution for content creators and buyers.

What is MILC Platform (MLT)?

The MILC Platform (Media Industry Licensing Content) is a pioneering initiative under the development and supervision of Welt der Wunder TV, an independent entertainment free-to-air TV network in Germany and Switzerland, based in Munich and Zug. Welt der Wunder, a well-known media brand in the DACH region, has been active in the market for over 25 years. With professional media networks worldwide, its self-produced programs are sold in over 100 countries. The company’s extensive program library was valued at around EUR 48 million by Ernst & Young in November 2020. Drawing on years of experience as a producer, seller, and buyer, Welt der Wunder TV initiated the MILC project.

Since 2017, the MILC Platform has been developed and maintained in collaboration with the Swiss television SRF and its technical division, SwissTXT. Hendrik Hey, the CEO of Welt der Wunder GmbH, leads the MILC Platform.

In March 2021, the MILC project launched its utility token, MLT (Media Licensing Token), designed for use on the MILC platform. This launch coincided with embracing emerging Metaverse technology, transforming the original licensing platform into a media and entertainment experience for professionals and users alike. The MILC Metaverse debuted in November 2021 and has since undergone continuous development throughout 2022 and 2023, positioning it as one of the few operational metaverse platforms globally, focusing on professional content and its utilization.

The success of the MILC Metaverse is driven by a passionate team, including content professionals with extensive TV and online experience, a dynamic sales team connected to top media agencies, an extensive network of advertising partners, and a robust in-house IT development team. This team is complemented by global software architects with academic honors, reinforcing the platform’s commitment to excellence.

How Does MILC Platform Work? Platform Dynamics and Marketplace

The MILC Platform is a pioneering innovation designed to revolutionize the media licensing industry. It leverages blockchain, artificial intelligence (AI), and virtual reality (VR) to create an immersive and efficient ecosystem for content creators, buyers, and audiences.

At the core of the MILC Platform is the MILC Metaverse, a vibrant 3D city that serves as a marketplace and interactive space for media professionals and enthusiasts. This metaverse allows users to explore custom-made sales environments, experience captivating realms, and engage with dedicated spaces tailored to their content and products. The platform’s high-resolution object scanning technology transforms physical objects into photorealistic data clouds, enabling companies to present their showrooms or stores online in an interactive manner. This technology provides countless interactive controls, offering users a unique and engaging service.

MILC Platform offers comprehensive Web 3.0 XR solutions, including VR and augmented reality (AR) services. Virtual reality immerses users in 3D realms, allowing them to merge with computer-generated worlds using special devices like VR glasses. This immersive environment provides visual and auditory experiences that foster interactive action and exploration, applicable in entertainment, gaming, education, medicine, and industry. Augmented reality seamlessly integrates digital information into the user’s real-time physical environment, often displayed on smartphones or tablets, blending virtual objects with reality to enhance user interaction.

Source: milc.global

The platform’s flexibility extends beyond its own marketplace. MILC Metaverse solutions are versatile, ready to shine on users’ channels and other Metaverse platforms. This makes the MILC Metaverse a gateway and guide to the vast expanse of the Metaverse, ensuring that products takes the spotlight. Furthermore, MILC’s in-house developers deliver top-tier technical development globally, crafting solutions that meet the highest standards.

One of the standout features of the MILC Platform is its Content and Media Hub. This hub provides an easy-to-use marketplace for content sellers and buyers, encompassing offering, marketing, rights management, contracting, and final delivery of content in various formats. The platform’s transparent rights management and AI-supported automatic subtitling streamline the distribution process, making it more efficient and accessible. This ensures that the global media licensing industry can lead in the market, offering a comprehensive solution for distributing film and TV programs.

The MLT cryptocurrency, a key component of the MILC ecosystem, serves as a medium of exchange and a contract-signing currency. It offers revenue-sharing opportunities and passive income for participants across the Metaverse ecosystem. There are three core components surrounding the Media Industry Licensing Content (MILC) platform: the Metaverse platform, the community, and the overall project. The Metaverse aims to bridge the gap between content producers and the audience, combining virtual reality, blockchain technology, and AI. The community aims to establish a higher level of communication across all participants within the ecosystem. The project addresses significant media industry challenges, including global content availability, buyer discovery, complex licensing, and early audience feedback.

Source: milc.global

MILC Platform also offers B2C features, providing an interactive way for audiences to participate through voting, a reputation and quality score generator, consumer-to-creator curation and development process, creator-to-consumer streaming, community recognition awards, and a reward system through MLT tokens. This comprehensive approach covers all aspects of the media licensing process, from content creation to distribution and audience engagement.

The MILC Platform, developed by Welt der Wunder TV, represents a significant advancement in the media licensing industry. By integrating cutting-edge technologies and offering a comprehensive solution for content creators and buyers, the MILC Platform is poised to lead the digital transformation of the media licensing industry, setting new standards and practices for years.

Marketplace

The MILC Platform offers a revolutionary blockchain-based multimedia marketplace for professional content providers, facilitating the trade of licenses for movies, television, streaming, online publishing, music, gaming, and art. This innovative platform fully maps all areas of this extensive market digitally, offering NFT-supported financing models for media projects and vast opportunities for small businesses and individual users. The platform enables unique experiences such as movie premieres, virtual concerts, trade shows, gaming competitions, and art exhibitions, bringing unprecedented interactivity to the content licensing industry.

The heart of MILC Platform’s marketplace is the MLT (Media Licensing Token), which serves multiple functions, including a medium of exchange, contract-signing vehicle, and revenue-sharing instrument, fostering passive income opportunities across all platforms within the MILC Metaverse. The marketplace itself is a vibrant, fully immersive virtual environment where users can engage with diverse content, professional services, lifestyle products, and e-commerce opportunities.

MILC Metaverse represents a new era of online commerce, integrating 3D spaces, virtual reality, blockchain technology, artificial intelligence, and dynamic user interaction. This ecosystem supports content creators, users, and advertisers in a shared space, providing tools for seamless interaction and content monetization. Whether through TV and film licensing, music promotion, or virtual art exhibitions, the MILC Platform offers tailored solutions for every content provider and buyer.

Source: milc.global

The platform offers professional licensing services for TV and film, allowing users to showcase existing libraries, pitch new projects, and find content for their platforms. Broadcasting and streaming services can also launch their TV stations or streaming platforms within the MILC Metaverse, utilizing MILC’s media asset management systems and marketing infrastructure. This comprehensive support ensures that providers can focus on their programming while leveraging MILC’s technical and marketing expertise.

In the music sector, the MILC Music Metaverse (MMM) provides an alternative to traditional platforms like Spotify and iTunes, offering lower fees and commissions. Musicians, producers, labels, and publishers can reach new audiences and monetize their work more effectively. The platform includes personalized playlists, social media connections, curated news, AI-driven recommendations, and virtual radio stations, enhancing user engagement and interaction.

The MILC Metaverse also includes a vibrant Art Gallery, where artists can showcase physical and digital artworks as NFTs, offering a new dimension of visibility and monetization for creators. Additionally, the platform supports comprehensive media licensing, utilizing blockchain technology for future copyright protection and seamless rights management.

Source: milc.global

Ultimately, the MILC Platform aims to provide a new, open marketplace for both professional and non-professional content providers and buyers, incorporating cutting-edge broadcasting, blockchain, and AI technology. This marketplace is poised to become a game-changer in the media content industry, merging entertainment and community interaction in a unique and beneficial way. The Content and Media Hub simplifies the process of offering, marketing, rights management, contracting, and content delivery, positioning MILC as a global media licensing industry leader.

MILC Platform Use Cases

The MILC Platform revolutionizes the media content industry by offering a comprehensive blockchain-based content licensing and monetization marketplace. It provides unique opportunities for professional content providers and users, ensuring seamless transactions and innovative business models.

• Content Licensing: The MILC Platform simplifies the complex process of licensing content such as movies, TV shows, music, and art. Utilizing blockchain technology ensures secure, transparent, and efficient transactions, eliminating the need for intermediaries and reducing costs for buyers and sellers.
• NFT-supported Financing: Media projects can leverage NFT-supported financing models, allowing creators to tokenize their content and secure funding from a global audience. This innovative approach democratizes access to funding and provides new revenue streams for content creators.
• Virtual Events and Experiences: The MILC Metaverse offers immersive virtual environments for hosting events such as movie premieres, concerts, trade shows, gaming competitions, and art exhibitions. These virtual events provide unprecedented interactive experiences, enabling global audiences to participate and engage in real-time.
• Community Engagement and Rewards: Through the MILC Platform, content creators can directly interact with their audience, gather feedback, and build a loyal community. The platform’s reward system, facilitated by the MLT (Media Licensing Token), incentivizes user participation and content creation, fostering a vibrant and active ecosystem.

By integrating blockchain, AI, and virtual reality, the MILC Platform sets a new standard for the media industry, offering innovative solutions for content licensing, financing, and community engagement. This comprehensive approach not only enhances the efficiency of content transactions but also creates new opportunities for creators and users in the digital age.

MILC Platform Main Features

The MILC Platform revolutionizes the media industry by providing a comprehensive suite of content distribution, management, and monetization tools. Here’s an overview of its key features and how they benefit creators and consumers.

Key Features

The MILC Platform offers a comprehensive suite of tools to streamline content distribution and management. It facilitates video ingest, asset management, and delivery, allowing content creators to distribute their material efficiently to partners and buyers. The platform provides a transparent chain of rights management and uses AI-supported workflows for automatic subtitling in multiple languages. Additionally, it offers solutions for distributing film and TV programs, including a frame-by-frame video player for easy editing and tools for issuing and managing production orders.

B2C Features

The MILC Platform provides several interactive features for end users. These include audience participation and voting, a reputation and quality score generator, and consumer-to-creator curation and development. Users can also engage directly with content creators through streaming services, receive community recognition awards, and participate in a reward system using MLT tokens. These features enhance user engagement and create a more interactive and rewarding experience for creators and consumers.

Social Community Hub

The Social Community Hub is a revolutionary feature that places the audience at the center of the value chain. It enables real-time connectivity between consumers, content creators, artists, producers, and industry professionals. This peer-to-peer marketplace allows for direct interaction between viewers and creators, eliminating the need for traditional marketing channels. The hub aims to capture a significant share of the marketing revenue by rewarding viewers with MLT tokens for their engagement and support, creating a constant demand for the tokens.

Faster Payments and Token Integration

The MILC Platform leverages the MLT token for fast and efficient transactions. This tokenized environment is particularly advantageous for ad-financed platforms and user-generated content, where quick transactions are essential. The MLT token is set to become the primary currency for smaller transactions on the platform, offering a practical solution for the media industry’s evolving needs. As the platform grows, the MLT token is expected to establish itself as a reliable and important currency within the media industry, facilitating faster payments and fostering a more dynamic marketplace.

MILC University

MILC University is a hub where partners and accredited community members educate the public, particularly about blockchain and crypto opportunities. The platform offers hangouts, podcasts, video tutorials, presentations, webinars, and live events. Additionally, the MILC Community Building is a central contact point, providing access to the MILC social media platform. These initiatives, from Q4 2022 to Q2 2023, aim to enhance community engagement and knowledge. MILC remains open to integrating innovative ideas from partners to continually expand its educational and community offerings.

Source: milc platform whitepaper

What is the MLT Coin?

MLT is the utility token for the MILC Platform, facilitating transactions and revenue sharing. Its total supply counts 200 million units, of which 124.4 million are already in circulation (July 2024).

The Media Licensing Token (MLT) is the native cryptocurrency of the MILC Platform, designed to streamline the licensing process in the media industry. With a total supply of 200 million, MLT serves multiple purposes, primarily facilitating fast, secure, and efficient transactions. MLT eliminates the need for complicated and time-consuming licensing procedures, offering a one-click solution that includes contract signing, approval, and payment. This seamless process is expected to make MLT a widely accepted payment method within the media world, providing ease of transactions and adjusting for currency differences.

All payments on the MILC Platform must be made through MLT, even if the initial payment is in fiat currency. An integrated exchange API converts these payments into MLT, ensuring all transactions flow through the token. This not only simplifies the payment process but also incentivizes the use of MLT by offering discounts and surcharges for transactions conducted with the token. As a result, users become part of the currency’s value chain, actively supporting its demand and circulation.

Beyond its role in payments, MLT can also be used as an alternative financing method for creative projects. This opens up opportunities for investors who traditionally do not have access to the media industry to participate in media productions, providing a new fundraising avenue for creatives. This creates excitement within the community and allows for participation in the creative process and potential upside of successful projects.

MLT also plays a crucial role in governance on the MILC Platform. Token holders can vote on platform upgrades, community actions, and other decisions, ensuring that the community has a say in the platform’s development. Additionally, content producers can use the Launchpad feature to raise funds for their projects, with MLT holders participating as investors. Staking programs further incentivize MLT holders to retain their tokens, earning rewards in the process.

MLT distribution includes Team (10% with 12-month vesting), Advisors (5% with 6-month vesting), Foundation Reserve (17.5% with monthly unlocks), Marketing & Liquidity (28% with monthly unlocks), MLT Swap (9.5% with presale/ICO and monthly vesting), Private Sale (28.5% with initial and monthly vesting), and Public Sale (1.5% with no vesting). Additionally, MLT incorporates token burns and buybacks to sustain value. Token burns occur at a rate of 0.5% per transaction, while buybacks ensure continuous circulation and support new industry partners’ integration into the platform.

Source: milc platform whitepaper

Overall, MLT is integral to the MILC ecosystem, driving transactions, governance, and community engagement, while also offering innovative financial opportunities within the media licensing industry.

Is MLT a Good Investment?

MLT offers a promising opportunity by streamlining media licensing with blockchain technology, making transactions more efficient and transparent. This innovation could significantly benefit content creators and buyers by reducing intermediaries and associated costs. However, the project’s success depends heavily on the widespread adoption of the platform and token within the media industry, which is notoriously slow to embrace new technologies. While MLT has strong potential, its reliance on industry acceptance poses a significant risk that investors should consider.

How to Own MLT?

To own MLT, you can use the services of a centralized crypto exchange. Start by creating a Gate.io account and get it verified and funded. Then, you are ready to go through the steps to buy MLT.

News on MILC Platform

According to what was announced on the MILC Platform blog on June 28, 2024, MILC has partnered with Playhuman Group’s XR Division to launch the Playhuman Metaverse. This collaboration aims to transform media consumption by creating interactive virtual worlds featuring top talent in entertainment. Fans will become active participants, enjoying events, creator spaces, and experiences from renowned artists and media brands. Matthew Scott, CEO of Playhuman, emphasized the goal of fostering a fairer Creator Economy in the Web 3.0 era.

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