PANews news on September 21st, at the 'Growth Hacker Camp' event jointly organized by BeWater and PANews, SevenX Ventures Co-founder FC delivered a keynote speech on 'Amplify Your Impact: Personal Branding and Growth for Unleashing Full Potential'. He combined his personal branding rise experience to discuss the definition of personal branding, how to position oneself, the realization of personal branding, and social media content methodology. He emphasized that personal branding is the coordinate system for each individual among 7 billion people. In the past, personal branding was defined by the media, but today, personal branding is defined by self-media. In the 'positioning oneself' segment, he mentioned that positioning only exists when there is competition in the industry. In a saturated market, one needs to find differentiation and do segmentation, and then achieve personal branding rise through content and channels.

In terms of content, FC first represents the need to find its own audience and demand for the content. The further left the demand is, the broader the audience, the larger the traffic, and the lower the commercial conversion; the further right, the more vertical, and the easier the conversion. Therefore, it is necessary to choose traffic, monetization, and character setting according to the purpose of the content. The purpose of the character setting is to turn users into individuals, to feel what they like, dislike, worry about, talk to them, and let them ask for answers from you. Subsequently, FC introduced how to find content hotspots, suitable content formats and promotion timing on social media, and suggested that those who want to rise must understand the underlying Algorithm and rules of the platform.