This article discusses Morph's new L2 ecosystem development strategy, which aims to address the issues of "ghost chain effect" and "fake TVL prosperity" on public chains by combining incentive airdrops and developer-centric ecosystem development. The article analyzes both the airdrop strategy of Blast and Morph's comprehensive approach, which includes incentives for testnet airdrops, a developer-centric ecosystem development fund, and strategies for attracting user and developer participation. Morph encourages AI, GameFi and other projects to build on Morph through a series of actions, such as the Sparkloom Builder Program and incubator programs, while providing financial support and airdrop incentives for participants..