Apple’s Venture Into The Metaverse

[TL; DR]

The Metaverse is a continuous project regarded as the future of the internet/technology.

Metaverse allows developers to bring their Augmented and Virtual Reality visions to life.

Meta verse creates an immersive digital experience and the iteration of the internet as a single, universal and immersive digital world.

Before Apple embraced Metaverse, we have seen the likes of Meta, Snapchat, and Microsoft embracing the ecosystem.

Apple has since then launched about 14,000 metaverse-enabled apps and features.

Apple is the world's second most valuable company, second-largest mobile phone manufacturer, and the fourth-largest personal computer vendor.

Tim Cook eventually announced that Apple is looking seriously into the Metaverse and is putting money into exploring its potential.

The leading Metaverse platform developed by Apple is ARKit.

ARKit is the decentralized platform built by Apple to develop Augmented Reality and Virtual Reality applications (AR) for iOs-enabled devices.

The latest release by Apple is The ARKit5.

Keywords: Apple, Metaverse, technology, virtual reality, Augmented reality, ARKit.


[Full Article]

We have recently seen big brands breaking into Metaverse, especially in the tech ecosystem. Microsoft, Sony, Meta, and others have successfully rolled out plans to actualize full metaverse potential.

Some of these plans vary from launching new Apps deployed on the blockchain or web3, integrating the Metaverse features into the existing platform, or collaborating with developers to create a Metaverse platform.

One of the latest giants that recently rolled out its Metaverse plan is Apple. Apple is a prominent brand and developer of tech products and mobile devices.

However, we shall unwrap more details about one of the most sought-after app developers. Furthermore, we shall extend our spotlight to its plans and activities to become a stakeholder in the Metaverse.

Let's begin.


The Concept Of the Metaverse

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The Metaverse provides a robust platform for developers to build and deploy Augmented Reality (AR) and Virtual Reality (VR) protocols. The Metaverse gives you real-life experience fused with a visual world.

The Metaverse is considered the essential ecosystem of future technological development. The idea of the Metaverse is diverse; it is an ongoing project and an immersive digital experience.

It could include the iteration of the internet as a single, universal and immersive digital world. These ideas are facilitated by the use of Virtual reality, Augmented reality, Mixed reality, simulated reality, extended reality, and multi-sensory reality.

Apps and platforms built on the Metaverse can be accessed through personal computers, game consoles, and mobile devices. It's a massive project that will enable internet users to engage in different activities in completely digital spaces.

There are hardware developments built to focus on overcoming the complexity of merging virtual realities with real-life experiences. These hardware devices include VR headsets, game consoles, haptic technology, etc.

In time past, we have seen the likes of Meta, the developers of Facebook, Microsoft, Snapchat, and a host of others embracing the Metaverse.


Apple As A Tech Giant

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Apple is a household brand specializing in consumer electronics, software development, and online services.

In April 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer Company. Steve Jobs resigned as the Chief Executive Officer (CEO) in 2011, and Tim Cook took over.

This American multinational technology company is the largest information technology conglomerate by revenue. As of May 2022, Apple is the world's second most valuable company, second-largest mobile phone manufacturer, and the fourth-largest personal computer vendor.

Apple Computer inc. has an estimated revenue of $365.82 billion, $94.68 billion net income, and $351.02 billion worth of total assets as of 2021.

With over 154,000 employees, Apple's subsidiaries include Beats Electronics, Claris, Beddit, and Braeburn Capital. Apple's services include the App Store, Apple Fitness+, Applecard, Apple Pay, and Apple music.

Not content with just being giants of the Web2 space, Apple has plans to go into the Metaverse (Web3.)


Apple’s Metaverse Layout

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The cat was let out of the bag when Apple’s Chief Executive Officer, Tim Cook, said, “Apple is looking seriously into the Metaverse and is putting money into exploring its potential.”

No doubt, the Metaverse ecosystem is open to innovations. The Metaverse allows you to have real-life experiences in a virtual world.

Since Apple is constantly exploring new and emerging technologies, Tim Cook said it would be interesting to see and roll out Apple's plans for its patrons in the Metaverse.

Tim Cook said there are about 14,000 ARKit apps in the iOs store in actualizing the plan. These Apps have an array of incredible Augmented Reality (AR) experiences for millions of people.


ARKit; Apples Metaverse platform

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In taking the step forward towards actualizing the Metaverse potential, Apple developed ARKit.

ARKit is the decentralized platform built by Apple to develop Augmented Reality applications (AR) for iOs-enabled devices. App developers in the Metaverse use the ARKit platform to build AR experiences.

ARKit is the Augmented Reality platform launched by Apple to actualize the Metaverse potential fully.

With your iOs devices, you can capture your environments and use the processors and motion sensors to fuse virtual reality with real-life experiences.

In the latest ARKit demo release, ARKit5, Apple added intuitive and smart features to improve the app's utility.
For instance, the newly released ARKit 5 platform allows you to move around a virtual object and visualize it from all angles.


Conclusion

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The metaverse ecosystem is robust, and there are no limits to what you can build on the ecosystem. The Metaverse is expected to be worth over $8 trillion in the coming days.

It is interesting to see big brands and multinational tech companies breaking into the Metaverse, and the embrace shows a bright future for technology and the internet.

Experts opine that Apple's (complete) break into Metaverse and Web3 is taking too long and should have been actualized a long time ago. However, it is not too late to actualize their plans and, hopefully, dominate the market.

While the new updates and platforms developed by Apple are only available for iOS-enabled devices, there are expectations that Apple will consider other operating system-enabled devices in its future releases.







Author: Valentine. A, Gate.io Researcher

This article represents only the researcher's views and does not constitute any investment suggestions.

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