Leading the NFT Space with An Eightfold Rise: The Secret of Moonbirds’Success

1. Within a few days of sale, the Moonbirds floor price increased over eight times, causing a widespread FOMO sentiment.

2. Moonbirds was released by Proof, a well-known podcast media in the industry. NFT holders have certain Proof membership rights, including the qualification to participate in an exclusive Discord discussion and visit the Proof metaverse project "Project Highrise" first.

3. Proof will provide Moonbirds with "Nesting", and the corresponding Moonbirds NFT will be partially "locked" and cannot be traded in NFT markets such as OpenSea, but will automatically start to accumulate revenue.

4. In the long run, Moonbirds can maintain a high level, which depends on the comprehensive development of the project ecology in the future and whether Proof can provide sufficient value for NFT holders in the long term.

On the weekend of April 16th, a group of owl themed pixel style NFT avatars suddenly emerged, causing widespread FOMOemotion in the crypto space, that is, Moonbirds, which recently topped OpenSea. Since its launch on the 16th, the price of Moonbirds series NFT has soared. At the time of sale, the price was only 2.5ETH. Now, the floor price of this NFT serieshas reached 20.9ETH, an increase of more than 8 times in a few days. So far, the sales volume of Moonbirds series NFT has exceeded $300 million, and the market value is estimated to reach $2 billion.


Moonbirds' explosion was no accident. The NFT series was released by Proof, a well-known podcast media in the industry, and Proof was founded by Kevin Rose, a partner of venture capital firm True Ventures. Kevin Rose has invested in Medium, Ripple and other companies that helped develop the crypto industry for a long time. Proof enjoys a high influence in the NFT field. Previously, it had invited well-known celebrities such as digital artist Beeple, YGG co-founder Gaddy Dizon and SuperRare CEO John Crain to guest programs.
Before that, Proof also launched an NFT project named Proof Collective. The project contains 1000 NFTs. Users holding this NFT will become members of Proof, and can access the exclusive Discord channel, listen to podcasts in advance, participate in other activities organized by Proof, etc. At present, the Proof Collective series NFT has 933 holders on Opensea, and the floor price is as high as 82ETH.


By nature, Moonbirds is somewhat similar to Proof Collective. In addition to the PFP avatar attribute, Moonbirds also have a similar passport function. Moonbirds holders possess certain Proof membership rights, including participating in Proof's exclusive Discord discussion, and can obtain the qualification to first visit Proof's metaverse project aka "Project Highrise".
In terms of NFT distribution, Moonbirds contains 10000 different owl themed pixel style avatars, of which 125 will be retained by the Proof team for future cooperation, marketing and other work; 2000 pieces are distributed to the holders of the previous Proof Collective NFT, and each holder has the right to cast 2 NFTs free of charge; The remaining 7875 are for public sale. At the beginning, Proof chose the Dutch auction (price reduction) mode to sell the remaining 7875 NFTs at a starting price of 2.5ETH. However, as the popularity of the project exceeded expectations, it was revised to the lottery + allow-list mode about ten days before the sale. The lottery process is completed on the Pre-mint platform, and the winning users will be able to cast a Moonbirds NFT at the casting price of 2.5ETH. In addition, 5% of Moonbirds' secondary sales will be captured by Proof. These values will be used to hire more employees and provide long-term value to the community.

In addition to the admission function of the ordinary authority, NFT, “Proof” will also provide "nesting" for Moonbirds.

This mechanism can be understood as a form of NFT staking. After users "nest" their NFT, the corresponding Moonbirds NFT will be partially "locked" and cannot be traded in NFT markets such as OpenSea, but will automatically start to accumulate revenue. Even the form of NFT itself may change with the progress of "nesting". The "nesting" play method improves the security of NFT and reduces the risk of NFT assets being stolen due to phishing attacks. Of course, NFT in the state of "nesting" can still be transferred to other places in the form of some official signatures.


From the "nesting" function of Moonbirds, Proof obviously encourages users to hold their own NFT for a long time. Since BAYC NFT became popular and Bored Ape became well known, people began to realize the value of similar authority NFT. In the era of Web 3.0, NFT is similar to a"physical collection card" or "club ticket" in the digital world. It is interesting enough to attract young people and digital geeks; It is also visible enough to help the project build community consensus. In addition, due to the NFT tradable nature, the NFT holders can safely trade with each other without going through the project official, which is difficult for the previous centralized "digital ticket".

At present, Moonbirds has attracted the whole crypto community with an increase of more than 8 times, showing an amazing wealth effect. However, whether its NFT value can be maintained at a high level will depend on the fact that in the final analysis, on the comprehensive development of the project’s ecology and will also depend on future speculations that Proof can provide sufficient value for NFT holders continuously and for a long time.



Author: Gate.io Researcher: Ashley H. Translator: Joy Z.
* This article represents only the views of the researcher and does not constitute any investment suggestions.
*Gate.io reserves all rights to this article. Reposting the article will be permitted provided Gate.io is referenced. In all other cases, legal action will be taken due to copyright infringement.



Gate.io Featured Articles