Renowned blockchain platform Polygon (MATIC) has sealed a partnership agreement with an innovative Web3 social e-commerce platform ClubRare to introduce a social commerce platform for collectors and creators of Phygital goods.

Phygital is a portmanteau of two words, “Physical” and “digital”, and exists as the act of giving digital identities to physical objects through the combination of blockchain, NFT, and NFC technologies. According to the announcement, the partnership would transform the method and procedure of how phygital goods are discovered, collected, bought, and sold.

Paul Chung, CEO of ClubRare commented on this:

We are thrilled to join forces with Polygon for the upcoming launch of our pioneering social e-commerce platform. With Polygon’s extensive support and expertise, we’re confident in building a social e-commerce platform that will redefine how phygital goods are discovered, collected, bought, and sold. We aim to attract collectors and enthusiasts worldwide, forming a dynamic and engaged community.

As demanded by the partnership, the innovative social e-commerce platform would be launched through the global network of Polygon while leveraging its experience in Web3. The enthusiasts are said to be the center of this initiative. For this reason, the team would ensure they discover and engage with Phygital goods with a groundbreaking, immersive, and unique experience.

Polygon and ClubRare to Focus on Users’ Experience

Polygon’s role in this collaboration includes providing official backing to ClubRare by ensuring the development and growth of its platform. Polygon has in return been selected by ClubRare’s DAO as the leading candidate for the mainnet expansion.

ClubRare has always been dedicated to improving the experience of creators and collectors by providing an environment where users can express their collecting passion while engaging with like-minded enthusiasts

Some of ClubRare’s features include interactive 3D spaces, customizable profiles, real-time asset tracking, full ownership via phygital NFTs, and specialized collector guilds. It ensures that users have the power to directly control, connect, and collect by reshaping the Phygital goods landscape

ClubRare has also announced a time-limited pre-launch event. A $100 premium worth of premium features can be unlocked for free by just joining its waitlist

Polygon has recorded booming activities in its eco as several projects emerge on the network. Recently, Polygon announced a partnership agreement with Google Cloud which saw its integration into the Blockchain Node Engine. It was also reported that Google Cloud would build an infrastructure to support its zkEVM. According to Ryan Wyatt, president of Polygon Labs, Google Cloud supporting all of its protocols is a positive way of exposing more people to Web3

Mitesh Agarwal, a managing director at Google Cloud also stated:

In the last seven days, Polygon has surged by 1.8 percent to trade at $0.889320