The Consensus report found that the adoption rate of digital assets in the Asia-Pacific region is three times the global average.

Consensus' latest research found that the adoption rate of digital assets in the Asia Pacific (APAC) region will reach 23.9% in 2024, three times the global average of 7.8%. This research report, titled 'Driven By Demand: The People-Powered Crypto Movement in Asia Pacific', was completed before Consensus expanded its activities to Hong Kong. The report points out that the high adoption rate in the Asia Pacific region is driven by evolving regulatory environment, speculative interest, practicality, and a strong belief in the future potential of digital assets.

The report, co-authored with Protocol Theory, points out that Thailand has the highest adoption rate of digital assets in the Asia-Pacific region, reaching 44%, followed by the UAE, India, and the Philippines. The report found that the adoption or usage rate of digital assets in the Asia-Pacific region can be divided into three levels:

• High Adoption Rates: Thailand (44%), United Arab Emirates (39%), India (34%), Philippines (32%);
• Medium adoption rate: South Korea (29%), Singapore (25%), Hong Kong (25%);
• Low adoption rate: Australia (19%), China (17%), Japan (13%).

In addition, the report's authors observed the following trends through investigation:

1. Among nearly 4,300 respondents in the Asia-Pacific region, 62% of individuals believe that digital assets will play an important role in the future of global finance and investment.
2. More than 51% of respondents believe that digital assets will be used for daily purposes and help promote global financial inclusion.
3. 35% of digital asset users hope to gain financial control without relying on banks.

Consensus Hong Kong Chairman Michael Lau said, "Before the Consensus Hong Kong event scheduled for February 2025, we hope to demonstrate the Asia-Pacific region's leading position in the global development of digital assets. Considering the recent approval of ETFs, the increase in institutional investment, and the increasing clarity of regional regulations, we see the beginning of a new era. The Asia-Pacific region is leading the global race in digital assets and influencing other regions to accelerate their pace, jointly building a more interconnected and seamless global economy."

This report, released in October 2024, is based on quantitative research and covers 10 markets in the Asia-Pacific region (Australia, China, Hong Kong, India, Japan, Philippines, Singapore, South Korea, Thailand, and the United Arab Emirates). It surveyed nearly 4,300 individuals aged 18 and above in each market, with approximately 400 respondents per market. The study aims to elucidate the driving and facilitating factors influencing the adoption of digital assets in the Asia-Pacific region, as well as the motivations behind adopters' choices of digital assets.

To read the full report and register for Consensus Hong Kong admission, please visit

About Consensus

Since 2015, Consensus has been the largest and most influential gathering of the digital asset, blockchain, and Web3 communities worldwide. Consensus has now moved to Hong Kong, bringing together the most important voices from both the East and the West for critical conversations and trading opportunities.

Consensus Hong Kong convenes global technology and financial leaders to debate pressing issues, announce important developments and transactions, and share their visions for the future. Produced by the award-winning media CoinDesk, Consensus adheres to its commitment to independent and fair journalism. Consensus sets the agenda for the next wave of innovation and transactions in the cryptocurrency and Web3 fields.

About Protocol Theory

Protocol Theory is a leading strategic market research and consumer insights company focused on Web3, digital assets, and emerging technologies. We provide data-driven insights to support product innovation, user experience, brand communication, and market strategy. By combining our industry expertise with a deep understanding of consumer behavior, we have a unique advantage in helping clients understand their audience, establish competitive advantages, and foster long-term engagement in the Web3 space. Our mission is to bring clarity to the blockchain world through a deep understanding of consumers and actionable insights.