On November 19, LQR House, an e-commerce company focused on liquor and beverage industry, announced today that its board of directors has approved the purchase of up to $1 million worth of Bitcoin as part of its financial management strategy. In addition, the company will now accept cryptocurrency payments on CWSpirits.com, allowing customers to flexibly use digital money to purchase alcoholic products. As part of this initiative, LQR House has adopted a policy to reserve up to $10 million in cryptocurrency payments and will hold the BTC in these payments, reflecting the company's confidence in the long-term potential and value of digital assets.