Betting on the future of blockchain games, Decentralization gaming platform KGeN has raised tens of millions of dollars in funding led by Aptos Labs.

The Decentralization gaming network platform KGeN (Kratos Gamer Network) announced on November 20, 2024, that it has completed a $10 million ecosystem round of financing. The round was led by the blockchain technology company Aptos Labs, with Polygon and Game7 participating, corresponding to a fully diluted valuation of $500 million for KGeN. So far, KGeN has raised a total of $30 million.

It is worth noting that the lead investor Aptos Labs, founded by Mo Shaikh and Avery Ching, focuses on developing Decentralization network tools and has raised more than $400 million. Aptos Labs' investors include well-known institutions such as a16z, Jump Crypto, PayPal Ventures, etc.

Financing Background and Objectives

Established in 2022, KGeN is a Decentralization network platform dedicated to realizing the ownership of game player data. The plan is to promote game studios to achieve organic user rise through the establishment of a circular game economy system with player digital identity. This round of financing will accelerate the development of a circular game economy where players have digital identity and promote KGeN's rise in the $250 billion gaming industry and its revolutionary data sovereignty solution.

Aptos Labs CEO Mo Shaikh said in an interview: "In the traditional gaming industry, players often lack control over their personal data. KGeN is driving a major industry revolution, committed to empowering players with true ownership of digital identity, establishing new standards for data ownership and usage."

Technical advantages and market performance

KGeN provides players with a complete solution for digital identity construction, ownership confirmation, and value realization through its core technology Proof of Gamer (PoG) engine. It is understood that the engine has accumulated data of more than 197 million game player attributes, covering 93 data dimensions. These data provide game developers with precise user portraits and personalized marketing solutions. Currently, KGeN operates in India, Brazil, Nigeria, Southeast Asia, and the Middle East and North Africa, with 10.8 million registered players and 3.3 million monthly active users.

KGen board member Manish Agarwal said: "Aptos Labs, which originates from Meta's technical background, has unique insights into community building and data-driven rise. Through this collaboration, we will expand the multi-chain POG engine and strive to establish a more equitable game issuance new paradigm."

Business value and future planning

By integrating the Web2 and Web3 ecosystems, KGeN provides game publishers and blockchain developers with Depth user behavior analysis. According to feedback from partners, using KGeN's solution can reduce customer acquisition cost (CAC) by 30-60%.

In the future, KGeN will use this round of financing to focus on the following directions:

Expand platform functionality and data analysis capabilities

Strengthen cooperation with game developers

Optimize player reward mechanism

Expand emerging market business

Game studios interested in prioritizing player experience while implementing intelligent rise can contact KGeN by visiting the KGeN official website or sending an email.