Source: Sino-Singapore Online Shanghai News

Author: Ren Xinyue Liu Yuqi

On August 16, Mofa Technology’s ultra-realistic virtual human AIGC consumer product launch conference was held in Shanghai. Professor Chai Jinxiang, the founder and CEO of Mofa Technology, proposed the Mofa definition of “3D virtual human” to the industry at the press conference, and launched Three ultra-realistic 3D virtual human AIGC consumer products, "Mafa with Words", "Magic Fa with Light" and "Magic Fa with Soul".

With AIGC full-stack capability, Mofa defines 3D virtual human

In the definition of Mofa Technology, a 3D virtual human needs to have both a high-quality image and AIGC full-stack technology, and possess the following three capabilities, namely "imageable, expressive, and professional enough", which truly realizes high-quality image, To a leap forward with both expressive communication skills and vertical business capabilities.

From the beginning of its birth, Mofa Technology has set the goal of creating a super-realistic 3D virtual human with image, expression and interaction, from the birth of the first super-realistic 3D virtual human to the launch of China's first CCTV Spring Festival Gala Ling __Ling, the high-quality national style virtual idol, and the birth of the virtual human intelligent body mirror JING, Mofa Technology has realized the leap from the virtual human 1.0 era to the 3.0 era.

Different from products that only have limited AIGC capabilities of "Wensheng Graphics" and "Wensheng Lip Shape", Mofa Technology's 3D virtual human with full-stack AIGC capabilities can become a gold medal employee of the company, complete work tasks, and satisfy the company's brand and market The demand for high-frequency video content production in marketing, business communication, and various service scenarios provides a service experience that is no different from that of a real person, and accelerates the conversion rate of connections between enterprises and people.

AIGC Overcomes the Operational Difficulty of "Peak is the Debut" of Virtual Humans

The public’s awareness of virtual humans often comes from the game and film and television animation industries, such as Alita, the super-realistic 3D film and television IP, NPCs in 3A games, Luo Tianyi, Hatsune Miku, etc. According to Chai Jinxiang, the founder of Mofa Technology, virtual humans can also develop along AIGC paths such as chatgpt and midjourney. Traditional production methods can produce highly simulated hyper-realistic virtual humans, but the cost of "handmade" is high. The production cycle is long and it is difficult to be mass-produced. This is also the fundamental reason why many corporate virtual spokespersons frequently encounter the "debut is the peak" operational dilemma.

Another type of development path is generated by AIGC, such as chatGPT, Midjourney's Vincent text, and Vincent graph technology. However, in the era of mobile Internet where short videos and live broadcasts dominate, text content carriers represented by chatGPT cannot meet the needs of high-frequency video content production in corporate branding and marketing, business communication, and various service scenarios, nor can they be integrated into actual business scenarios. Achieve effective reach and conversion.

In a broader business application scenario, the three 3D virtual human products of Mofa Technology can help enterprises upgrade internal and external communication links such as product promotion, brand marketing, marketing, and corporate image promotion in daily operations. Taking the automotive industry as an example, with the upgrading of intelligence, the automotive industry pays more and more attention to global and life-cycle connections with users. At the same time, it also faces the challenge of increasing global contacts and making it difficult to improve experience on a large scale. Mofa Technology’s 3D virtual human can explain products in a professional way through interactive videos at multiple terminals and touch points in the whole domain, helping auto brands maintain the consistency of brand image and experience at multiple terminals in the whole domain, and through better user connection methods, in multi-touch Acquire traffic on a large scale, so as to achieve the unity of quality and efficiency.

Three 3D virtual human products released, AIGC consumer products empower enterprises

At this press conference, Mofa Technology launched three ultra-realistic 3D virtual human AIGC consumer products——"Mofa Youyan" virtual human video AIGC platform, "Mofa Youguang" virtual human live AIGC platform and "Magic and Soul" virtual human service AIGC platform. Tan Hongbing, co-founder of Mofa Technology, introduced the functions of the three products.

"Mofa Youyan" is committed to efficiently conveying information for enterprises through multi-modal methods in the video era. Whether it is an enterprise's pre-sales explanation or internal employee training, with the help of "Mofa Youyan", it only takes three steps. Upgrade the graphic carrier to vivid and eye-catching video content. Without a huge professional production team and cumbersome processes, AIGC can generate high-quality videos as easily as making PPT.

"Mafa Youguang" supports 3D super-realistic virtual human live broadcast driven by AI real-time. Through flexible and smooth performance, combined with intelligent interaction and 3D scene upgrades, it can comprehensively improve the performance of the brand live broadcast room and serve as a proxy broadcasting agency for brands/talents/MCN Provide virtual e-commerce live streaming services;.

"Mofa with Spirit" can help enterprises efficiently generate exclusive AI virtual human services based on vertical business scenarios, reproduce the best practices of "golden employees" on a large scale, and help enterprises cover the whole domain and multiple terminals with the most professional experience (mobile terminal/ PC terminal/big screen/AR/VR), 7*24h to provide users with 1v1 professional services, allowing virtual people to easily perform diverse functions such as product recommendation officer, virtual shopping guide, virtual sales, virtual HR, etc.

Tan Hongbing believes that we are now entering the "video age". Video, live broadcast and service are three important forms of communication. The three products released by Mofa will make all kinds of ideas under the "video age" come true Being able to apply in everyone's life and work, Mofa not only prepares for the video era, but also prepares for the next "3D Internet era".