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A machine costs 20,000 yuan, and the annual rate of return is 500% with the help of AI painting-the "photographic camera" that is popular all over the world is about to be revived?丨AIGC case report
For many post-80s and post-90s, the photo cameras that used to be all over the streets and shopping malls are part of their youthful memories.
Figure: Photos of photo stickers circulating on the Internet
Couple photos, girlfriends selfie... Walking into the small space of the mugshot camera is simply a trendy rite of adolescence. This kind of photo camera was first born in Japan in 1995, and then became popular all over the world. More than 20 years later, in 2018, Make Software, the most famous photo camera brand in Japan, declared bankruptcy. They believed that the decline was inevitable: camera phones were born, and photo editing apps became popular. In 2023, the 14th Cross-Straits Cultural Expo will be held in Xiamen, and the "digital avatar" of Unbounded AI will become the "brightest kid" in the entire exhibition.
Figure: AI painting machine at the ICIF
The yellow cabinet is an AI painting machine. Scan the QR code to upload photos, choose your favorite art style, and print out the film. In three simple steps, users can get a high-quality, AI-drawn "art work" photo. The cool experience led to a long queue in front of the AI painting machine, and also allowed participants from both sides of the Taiwan Strait to see the new technological experience under the "powerful combination" of unbounded AI and AI painting machine. The integration of digital avatars and tourist check-in points is a new form of the perfect combination of AIGC and digital cultural tourism. In the future, this kind of digital tourist check-in is likely to be seen everywhere.
Picture: "Looking at Xiamen" reporters experience the AI painting machine Hayao Miyazaki's style of "Photo-to-manga"
This AI painting machine is called "Master Yifei". Its painting principle is very simple, relying on a built-in AI painting system, which can provide a variety of style models after training with a large amount of data, such as different-dimensional animation, beautiful comic painting, ancient costume Hanfu, Pixar, Monet wait. The user selects the style model, and the uploaded picture will be automatically drawn by AI into the final rendering. This is simply the "big photo camera" of the AI era.
The creator of the AI painting machine is Jiangyun Intelligent, a technology company from Shenzhen. According to Xiu Yunpeng, the person in charge of Jiangyun Intelligent, this AI painting machine has landed in many cities across the country, such as exhibitions, scenic spots, Shopping malls, etc., are all scenes where AI painting machines are particularly popular.
Figure: AI check-in Quanzhou event information
For example, in Quanzhou, Carpenter Smart launched the "AI Check-in Tour Quanzhou" activity, and the novel experience is very popular among tourists. In the golden age when photo stickers were most popular, Make Software's annual sales reached RMB 5 billion. In China, from shopping malls to school gates, even if there is a whole row of photo camera brands, it is likely to have to queue up. In this scene, the claw machine has to call "brother" when it sees it. In 2023, AI will go from a craze to an application, and the AI version of the "photograph camera" will be the first to appear. Will this be the first super scene where AI painting will explode? Miao Duck camera became popular, and the media said it punched the hippocampus and kicked the naive blue. Will the AI painting opportunity be the real studio killer, cutting off halfway through success? We interviewed Xiu Yunpeng, the person in charge of Jiangyun Intelligence, to see how they will play with AI painting. **Babbitt: What is the implementation of AI painting machines and how are consumers using them? ** Jiang Yun Intelligence: Our AI painting machines are currently deployed in several cities such as Quanzhou, Xiamen, Shenzhen, Ningbo, and Chengdu. 50 machines. Our plan is to expand to 500 units this year. Unlike a large number of AI painting products that are biased towards AI creation, AI painting machines are biased towards consumers. It will combine with the scene to ignite the impulse and willingness to consume. For example, if you travel to Quanzhou, you may want to see what it would be like to wear a Xiapu woman's dress, and we will provide such a model. When you go to a Monet exhibition, the painting opportunity provides Monet's painting style, and you can see what Monet will paint you. We see that consumers' experience enthusiasm is still very good. In scenic spots, one set can be used by 500 people a day. The mall is used by 200 people. Single consumption ranges from 10-20 yuan. At present, some data on the income of equipment, such as Nantou ALILI Art Museum, has an average of 100 users in the middle of the week, with sales of 200-300 yuan, and an average of 200 people on weekends, with sales of 400-600 yuan, and the annual return rate is 500%. The cost of one of our machines is around 20,000. We provide B-side customized appearance, customized style, landing training, and an equipment management system to open all our styles.
Figure: Return on investment cycle of Jiangyun intelligent calculation
We believe that in the development of each technology, we still need to see where the actual application value is in the end. This requires us to have an accurate prediction of the market, grasp the actual needs of users, and complete rigid payment. At this stage, the development of AI painting machines is in line with our prediction of the market. Our algorithms and effects have been achieved, and we can make consumers' photos more beautiful, more real, and better printed. In addition, the photos uploaded by Master Craftsman Art Fei have a hidden function, which will help users protect privacy when using them, and the uploads in the background will be immediately encrypted and deleted on the same day. There are different technical paths for face changing. AIGC only speeds up the process. Technological development is always a double-edged sword. In the later stage, we will use NFT technology and identify AI photos to better protect user privacy. **Babbitt: In terms of becoming real and beautiful, the most popular project in the field of AI painting recently is Miaoya Camera. What does it inspire you? Will it be a big scene? ** Jiang Yun Intelligence: Miaoya Camera accurately grasps the needs of consumers, that is, personal image photos become more beautiful and real. In addition, the timing of its launch is particularly good. In fact, we made a very similar product last year. This year, the technology has developed, and the cost is 1/10 of the past, and the effect is even better. The technology of Miaoya Camera also has a threshold. It requires users to upload multiple photos (20). The technical route we choose is different from it. We only need to upload one photo with higher quality, then the effect of our trained model will be more realistic than that generated by multiple photos, and the style effect will be better. It only takes 20 seconds and the speed is faster. quick. At present, our real-life model styles have been launched in many models.
Figure: Model rendering provided by Jiangyun Intelligence
**Babbitt: There are quite a lot of offline use scenarios for AI painting machines, including art exhibitions, scenic spots, shopping malls, etc. From your practice, in which fields may there be explosive market demand for it? ** Jiang Yun Intelligence: We found that users' demand for AI painting machines will have a commemorative appeal, such as the check-in of scenic spots. We were wondering if we could allow users to appear in some classic scenes, such as Titanic, Avatar, or Journey to the West. We use AI to restore these virtual scenes and turn them into models. Users upload a photo and become a character in a classic scene from the movie. The traffic in a designated area still cannot be compared with IP. We follow IP to make content and turn it into models. This may be a point or a scene where AI painting machines become popular.
**Babbitt: According to your observation, what are the current challenges in the large-scale commercial adoption of AI painting machines? How to overcome and solve these challenges? ** Jiang Yun Intelligence: First, face the research and development of different product types. At present, we call it an AI printing all-in-one machine, and we will make an all-in-one machine for printing T-shirts and refrigerator stickers in the future. Based on picture creation, it empowers the scene of online creative products. Second, we have such a good technology, marketing is very important, and rapid promotion is also a very big challenge. Third, we hope to create some large-scale cases. We may use some large resources and IP to do some joint cooperation, such as the style of Bubble Mart, or the scenes of Huaqiang selling melons in film and television dramas to generate content styles. Take advantage of the situation to create some typical cases.
Picture: "AI check-in tour" Quanzhou scene
**Babbitt: Are all your models developed by yourself? Will more model choices be provided through cooperation. ** Jiang Yun Intelligence: So far, based on our self-developed model, our own style model on the fusion model is 70%, and we have always had relatively high requirements for model quality. From our early days to the present, we mainly cooperate with unbounded AI. We hope that through such cooperation, we can bring us some models with more refined and stylized scenes. And, through the collaboration of Unbounded AI, it can take the pressure off our internal R&D model. **Babbitt: What are your plans for the future development of AI painting machines? ** Jiang Yun Intelligence: First of all, our equipment will sink into each scene and bind with the scene, so that we can grasp the industrial chain of the scene. This year we landed 500 units, and next year it may be 5,000 or tens of thousands. Secondly, we are also developing new products, such as sticker printers, which can be pasted on computers, mobile phone cases, refrigerators, etc. We self-developed according to the scene, and copied the model of AI painting printer. At the beginning, the AI painting startups were aimed at the enthusiasm of AI painting, but in the future I think it will be done around the value of AI painting, such as AI generating emoticons, which is a very big market, and making a small app can be The generation of various expression packs will definitely be liked by the younger generation in China. The size of this APP can be made very large. It will be very interesting if we open up our technology, make it into a small program, make it online, provide mailing and printing, or make it into various cultural and creative products.