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The crypto adage "price is news" reflects the impact of news on cryptocurrency prices. Asset pricing in the crypto space is mainly influenced by the community's perception of time, effort, and financial investment, which will lead to the formation of "publisher exchanges" in future crypto consumer applications. These exchanges will blur the lines between exchanges and publishers, achieving a merger of the two. Through cryptographic functions, consumer applications will become both publishers and exchanges, allowing users to issue and trade assets locally, thus monetizing user attention. Cryptographic primitives can strengthen information markets by extracting probabilistic outcomes from a vast amount of qualitative information. Tokens can coordinate actions in the real world and support the development of new enterprises. Cryptographic primitives unlock a new economy of attention, enabling like-minded individuals to exchange minutes for dollars.