Despite web3’s groundbreaking potential and its achievements so far, security and privacy are thus two key challenges it must overcome to succeed fully. While promising work is already underway to this end, web3’s fundamental tenets — decentralization, trustlessness, and user autonomy — don’t sit well with the current privacy/security landscape. There’s a need for novel methods to address web3’s privacy challenges. Thankfully, the web3 ecosystem itself unlocks the tools necessary to make robust yet user-centric privacy systems a reality.