This article analyzes the reasons for PEPE's success and how to use the power of Internet culture and community participation to create a successful meme coin. The key to PEPE's success lies in a compelling concept, a strong technical stack, and active community engagement. PEPE's unique features include zero transaction tax, initial liquidity burning, deflationary mechanisms, and redistribution systems. It operates on the Ethereum blockchain, with smart contracts and token economy at its core. Strategic roadmaps, effective marketing strategies, and partnership relationships are crucial for raising awareness and brand expansion. Learning from derivative products and creating unique value propositions can help distinguish a meme coin in a crowded market.