Traditional transactions in the art world are often shrouded in secrecy, leading to issues like forgery, a lack of transparency, and difficulties in establishing provenance. Moreover, artists and collectors face liquidity obstacles, making it challenging to realize the value of artworks promptly.

Artrade, a visionary platform at the intersection of art and technology, utilizes blockchain technology to usher in a new era for art transactions. At its core, Artrade leverages a decentralized and immutable ledger system to ensure each art piece’s authenticity and history are permanently recorded and openly verifiable. This transformative approach eliminates the need for intermediaries, streamlining the exchange process and significantly reducing the vulnerabilities associated with third-party involvement.

Furthermore, Artrade’s integration of Non-Fungible Tokens (NFTs) through its REAL (Reliable Electronic Artwork Ledger) Protocol addresses the liquidity challenges that have historically plagued the art market. By tokenizing physical art, Artrade enables direct and secure transactions between parties, creating a dynamic marketplace where art can be traded with the same ease as digital assets.

What is Artrade?

Source: Artrade Website

Artrade integrates physical art with the dynamic capabilities of the digital world. This pioneering platform is the first to leverage the concept of Real World Assets (RWA) alongside the robust blockchain technology framework, specifically utilizing the Solana network renowned for its swift and cost-efficient transactions.

Artrade Mission and Business Model

Artrade’s mission is to transform physical artwork into on-chain assets, thereby digitizing ownership and establishing a novel paradigm for art collection. The platform is designed to empower artists and art lovers by shifting the power dynamics within the art market. Artrade’s business model is centered around providing NFC chips, which are initially offered for free to artists. This strategy is aimed at fostering a robust community and encouraging the adoption of the platform. Over time, the creation of artworks on the platform will transition into a paid service, particularly for those opting for the NFC chip feature, thus generating revenue for each artwork created.

Furthermore, Artrade plans to introduce paid subscriptions for art market experts, such as gallery owners, providing them full access to the platform’s functionalities. This subscription model is tailored to cater to the advanced needs of art market professionals, ensuring accessibility to a comprehensive range of tools and features.

Artrade’s Role in Enhancing Security, Transparency and Liquidity

Artrade’s role in enhancing security in the art market is rooted in its use of blockchain—a decentralized and immutable ledger. This technology fortifies every art transaction, ensuring the authenticity and traceability of every art piece on the platform. By eliminating intermediaries, Artrade streamlines the exchange process and mitigates the vulnerabilities associated with third-party involvement.

The platform’s adoption of blockchain technology also introduces an unprecedented level of transparency into art transactions. The auditable record of each transaction provided by the blockchain offers stakeholders a clear view of the art market’s inner workings. This transparency instills trust among buyers and sellers and catalyzes the emergence of a more equitable and accessible art ecosystem.

Moreover, Artrade addresses the liquidity challenges that have historically plagued the art market through its innovative integration of NFT technology. By facilitating direct and secure transactions between art enthusiasts, collectors, and creators, Artrade establishes a dynamic and fluid marketplace. Artworks can be exchanged seamlessly, enhancing overall market liquidity and creating a vibrant ecosystem for art transactions.

The Team Behind the Vision

Artrade is headed by a team of individuals who are deeply entrenched in the worlds of art and technology. Their collective expertise drives the platform’s innovative approach to merging the physical and digital realms of art through blockchain technology.

Paul Weibel - CEO

At the team’s core is Paul Weibel, the CEO, whose entrepreneurial spirit and passion for art have catalyzed Artrade’s inception. His journey through the art world and his early adoption of web3 technologies have shaped the vision of Artrade to be a transformative force in the art market.

Frédéric Bry - CTO

Guiding the technicality of Artrade is Frédéric Bry, the CTO. With a rich history as a Solana developer and a background in founding NFT marketplaces, Frédéric brings a wealth of experience in blockchain technology and a deep understanding of the technical challenges of building a platform like Artrade.

How Does Artrade Work?

An Overview of Blockchain, NFTs and NFC Chips

Blockchain is the bedrock of Artrade. It’s a decentralized ledger that records transactions across many computers so that the record cannot be altered retroactively. This technology provides the foundation for NFTs (Non-Fungible Tokens), which are unique digital certificates stored on a blockchain that represent ownership of a specific item or piece of content.

NFC (Near Field Communication) chips bridge the physical and the digital. These small chips can be embedded into physical artworks and, when scanned, link to the corresponding NFT, proving the item’s authenticity and ownership.

The Solana Blockchain and its Advantages for Artrade’s Operations

Artrade has chosen the Solana blockchain for its operations due to its high performance and low transaction costs. Solana’s ability to process many transactions quickly and at a lower cost than many other blockchains makes it an ideal choice for a platform like Artrade, where speed and efficiency are paramount.

The REAL Protocol: What is it and Why Does it Matter?

The REAL (Reliable Electronic Artwork Ledger) Protocol is Artrade’s crown jewel. It’s a system that ensures the authentication of physical artworks using NFC chips. Each artwork is linked to a digital NFT on the blockchain, providing a transparent record of ownership and authenticity. This protocol is crucial because it verifies the artwork’s provenance and ensures that the value of the physical piece is recognized in the digital space.

The REAL Protocol also facilitates secure transactions. When an artwork is sold, the funds and the NFT title are held in an escrow smart contract until the buyer confirms receipt and authenticity by scanning the NFC chip. This process guarantees a transparent and secure transfer of ownership, fostering trust within the Artrade community.

Navigating the Artrade Marketplace

Source: Artrade Website

The Artrade Marketplace is a unique ecosystem where the physical and digital realms of art converge. Here’s how artists and collectors can navigate this innovative platform.

The Process of Tokenizing Physical Art on Artrade

Tokenizing artwork on Artrade involves converting physical art pieces into digital assets, known as NFTs, which are linked to NFC chips embedded in the artwork. This process ensures the authenticity and ownership of the physical art in the digital space.

1. Artist Registration: Artists begin by creating an account on the Artrade platform and submitting their artwork for consideration.

1. NFC Tagging: Once accepted, each artwork is equipped with an NFC chip that securely stores the artwork’s data.

2. Minting the NFT: The artwork’s details are then minted as an NFT on the Solana blockchain, creating a digital representation of the physical piece.

3. Listing on the Marketplace: The NFT is listed on the Artrade marketplace, making it available for collectors to view and purchase.

How to Buy Art on Artrade

1. Browse the Collection: Collectors can explore a wide range of tokenized artworks on the Artrade platform.

2. Select an Artwork: Once a piece catches your eye, you can view its details, including NFC chip information and provenance.

1. Purchase: To buy the artwork, you complete the transaction using the platform’s secure payment system.

1. Verification: Upon receiving the artwork, the collector can scan the NFC chip to verify its authenticity and claim ownership.

How to Sell Art on Artrade

1. List Your Artwork: As an artist, you can list your tokenized artwork on the marketplace by setting a price and providing all necessary details.

2. Receive Offers: Potential buyers may make offers on your artwork, which you can accept or negotiate.

3. Complete the Sale: Once an offer is accepted, the transaction is processed, and the NFT title is transferred to the buyer.

4. Shipping: The physical artwork is then shipped to the buyer, who can verify its authenticity upon receipt.

Artrade Tokenomics

Artrade’s tokenomics is designed to create a sustainable model that engages the Web3 community in the project’s success and governance. The Artrade utility token ($ATR) is a conduit for this engagement, fostering active participation and involvement.

Source: Artrade Whitepaper

The initial supply cap for $ATR is set at 1.8 billion tokens, with a decimal precision of 9. The distribution of $ATR tokens is carefully planned to support the platform’s growth and the community’s involvement:

• 51% to Artrade’s DAO for community governance and support of artists’ careers
• 12.5% from the Initial Coin Offering (ICO)
• 9% for R&D and marketing
• 7% for the staking program
• 7% for the burn mechanism
• 5.5% for the private sale
• 5.5% for team and seed supporters
• 2.5% for liquidity providing

Utility of the $ATR Token

The $ATR token serves multiple purposes within the Artrade ecosystem:

• It is a currency for purchasing artworks on the platform, with a 2.5% cashback for buyers and sellers.
• Token holders can participate in governance decisions, shaping the platform’s strategic direction.
• Holders enjoy access to exclusive platform features and benefits.

Incentive Structures for Various Stakeholders

Artrade has created incentive structures to encourage participation and investment in the platform:

• Stakers receive an Annual Percentage Yield (APY), initially fueled by an allocation from the reserve and later by platform fees used to buy back tokens from the market.
• Artists benefit from the platform’s support for their careers and the visibility provided by tokenizing their artwork.
• Collectors are incentivized by the secure and transparent environment for purchasing art, as well as the potential for appreciating the value of their collected artworks.

Artrade DAO

The Artrade Decentralized Autonomous Organization (DAO) is a pivotal element within the Artrade ecosystem, serving as the driving force behind its mission to advance NFT adoption in the art market.

The Importance of Artrade DAO in the Artrade Ecosystem

The Artrade DAO plays a critical role in funding the careers of emerging artists by acquiring their artworks. It is also committed to promoting the utility of NFTs within the art world and driving regulatory advancements in digital ownership certificates. With 51% of the total tokens allocated to this mission, the DAO is initially managed by Artrade’s team and will gradually transition to token holders, becoming a true DAO. This decentralized governance model empowers token holders with decision-making authority, ensuring transparency and community involvement in allocating resources.

The primary objective of the Artrade DAO is to finance extensive communication projects that evangelize and educate the public about the transformative potential of blockchain and NFTs in reshaping how art is perceived, bought, and sold. This social mission is envisioned as a powerful tool to disseminate knowledge, dispel myths, and instigate a paradigm shift in perceptions toward integrating blockchain and NFTs within the conventional art sphere.

How Artrade Fosters a Network of Art Enthusiasts, Creators and Collectors

Artrade is more than just a marketplace; it is positioned as a social network dedicated to art enthusiasts. The platform encourages exchanges between artists, collectors, and enthusiasts, thanks to features like private messaging and public profile functionalities. By facilitating direct and secure transactions, Artrade establishes a dynamic and fluid marketplace where artworks can be exchanged seamlessly, enhancing overall market liquidity

Moreover, Artrade’s product roadmap includes features to enhance the experience for all stakeholders. For example, introducing the REAL protocol V2 and NFC chips will provide artists with tools to link their minted pieces with physical artworks, enabling buyers to validate the sale by simply scanning the NFC chip with their phone. This process ensures the secure release of funds and the NFT from the smart contract escrow, adding an extra layer of security and trust.

Artrade’s Vision for the Future

Artrade’s journey into the future is paved with innovative features and a commitment to redefining the art market. A series of strategic milestones mark Artrade’s development:

• Q4 2023: Launch of the REAL protocol V1, facilitating decentralized delivery and payments through direct messaging. This has already been achieved.
• Q1 2024: Migration of the ATR token to the Solana blockchain, enhancing liquidity and user experience with new features like staking rewards and burn programs.
• Q2 2024: Introduction of the REAL protocol V2 and NFC chips, providing artists with advanced tools for linking physical artworks with NFTs.
• Q3 2024: Rollout of a decentralized curation method, inviting art experts to curate and promote artworks on the platform.
• Q4 2024: Efforts to facilitate mainstream adoption with an integrated wallet, credit card payments, and a mobile application, aiming for European PSAN approval.

These steps are designed to enhance the platform’s utility, expand its reach, and redefine the interaction between traditional and digital art worlds.

Predictions for Artrade’s Influence on the Global Art Market

Artrade is set to make a significant impact on the global art market by:

• Augmenting Security and Transparency: Leveraging blockchain technology, Artrade enhances the security and transparency of art transactions, setting a new standard for art exchange platforms.
• Increasing Liquidity: The introduction of NFT-NFC synergy through the REAL protocol revolutionizes the traditional art market, potentially increasing online art sales and market liquidity.
• Empowering Artists: By digitizing ownership and democratizing art collection, Artrade empowers artists to showcase and sell their work at equitable prices, fostering meaningful connections with their audience.
• Attracting New Collectors: With features catering to users unfamiliar with cryptocurrency, Artrade is poised to attract a new class of art collectors, expanding the market’s demographic.

Artrade’s vision is to propel the industry toward a future where trust and decentralization converge to redefine the very essence of art transactions.

Is $ATR a Good Investment?

When evaluating the investment potential of $ATR, the native token of Artrade, several factors come into play. It’s essential to consider the broader context of the cryptocurrency market, the specific attributes of the token, and the platform it represents.

Market Considerations

The cryptocurrency market is known for its volatility, which can lead to significant price swings. This volatility is measured by indicators like the Average True Range (ATR), which reflects the degree of price movement within a given period. High ATR values often indicate sharp price movements, which may not be sustainable over long periods. Conversely, low ATR values can suggest periods of consolidation or low volatility. Investors should monitor these indicators to understand the market dynamics at play.

Tokenomics and Distribution

The tokenomics of $ATR is a crucial aspect to examine. With a capped supply and a distribution strategy that includes staking rewards and a burn mechanism, $ATR’s value could be influenced by its scarcity and utility within the Artrade ecosystem. The token’s distribution is designed to incentivize various stakeholders, including artists, collectors, and traders, which could foster a robust community around the platform.

Platform Growth and Adoption

The success and adoption of the Artrade platform are directly tied to the demand for $ATR. As the platform grows and attracts more users, the utility and, consequently, the value of $ATR may increase. Features like the REAL protocol and NFC chips, which link physical art to digital NFTs, could drive this growth by appealing to a broader audience, including those outside the traditional crypto space.

Regulatory Landscape

The regulatory environment for cryptocurrencies is another factor that can significantly impact the investment potential of $ATR. Positive developments in regulations can lead to increased adoption and higher demand for the token, while adverse regulations may have the opposite effect.

Technological Advancements

Artrade’s commitment to integrating cutting-edge blockchain technology can enhance the platform’s appeal. Technological advancements that improve the user experience and introduce new functionalities can make $ATR more attractive to investors.

Community and Ecosystem Development

A strong and engaged community can drive the success of a cryptocurrency. Artrade’s efforts to build a network of art enthusiasts, creators, and collectors contribute to a vibrant ecosystem that supports the value of $ATR.

Investment Strategy

Investors should consider their investment strategy and risk tolerance when evaluating $ATR. Diversifying one’s portfolio and adopting a long-term perspective can help mitigate risks associated with market volatility.

While $ATR presents certain opportunities, it’s important to remember that all investments carry risk, especially in the highly speculative cryptocurrency market. Potential investors should conduct their own research, stay informed about market trends, and consider seeking advice from financial experts before making any investment decisions. This is not financial advice, and due diligence is paramount when considering investments in the crypto space.

How to buy $ATR on Gate.io

Purchasing $ATR on Gate.io involves a series of straightforward steps. Here’s a simplified guide to help you through the process:

1. Create an Account: Sign up on Gate.io if you haven’t already. Ensure you complete all necessary security verifications for your account.

2. Deposit Funds: Deposit funds into your Gate.io account. You can do this using cryptocurrencies you already own or by purchasing crypto directly on the platform using fiat currency.

3. Search for $ATR: Once your funds are available, navigate to the ‘Spot Trading’ section and search for the $ATR token.

4. Place an Order: Decide on the type of order you want to place. A ‘limit order’ allows you to set the price at which you want to buy $ATR, while a ‘market order’ will purchase at the current market price.

5. Confirm the Order: After setting the amount of $ATR you wish to buy and the price, confirm your order.

6. Check Your Balance: Once the order is executed, check your balance to ensure that your $ATR tokens have been credited to your account.

Take Action on $ATR

Check out the $ATR price on Gateio today and start trading your favorite currency pairs:

• ATR/USDT