The various tracks in the crypto world are crowded, and the social trading sector is no exception. Looking at similar projects in the market, most focus on integrating and enhancing social attributes and professional trading features, typically revolving around information exchange, social interaction, copy trading, and tokenized incentives for interactive behaviors.

Frankly, pure functional matching and technical iterations are no longer compelling in narrative. Projects in the same track need more open-minded innovation and mechanisms to stand out. The emergence of SOEX might inject fresh air into the market. This article provides a comprehensive project analysis, covering its underlying protocols, token economic model, innovative ecosystem assets, product development, and roadmap planning, for users’ reference.

What is SOEX?

In summary, SOEX is a one-stop, trading-driven Web3 IM (instant messaging) platform. Powered by the TradeDivi and Sketch protocols, SOEX seamlessly integrates various trading platforms, including CEX, DEX, and DeFi. It provides users with a seamless experience for interaction, communication, and cryptocurrency trading and leverages the strong viral nature of social networks. Supported by its innovative ecosystem assets, CVT and HVT, and a token economy centered around $SOEX, SOEX aims to build a sustainable revenue-generating incentive system for ecosystem participants.

Source: SOEX

This November, SOEX officially launched the Pre-mint phase for its CVT asset. The Pre-mint is divided into two rounds, offering a total of 5,000 CVT. The first phase successfully concluded on the 10th, with 999 CVT minted within 34 minutes, locking a total of 4,995 SOL in the contract address. The second phase is currently ongoing, with each CVT priced at 5 SOL.

As CVT assets are minted, the ecosystem governance token $SOEX has gradually been unlocked. It is now listed on Raydium for trading, with a current price of approximately 0.000675 SOL.

Team Background and Funding

SOEX was established in 2022, but the team’s details remain undisclosed. Regarding funding, the official statements mentioned an investor lineup, including Waterdrip Capital, Stratified Capital, MCS Capital, and K Capital, though the exact amount raised has not been revealed.

In addition to its investors, SOEX’s partners mainly span CEXs, DEXs, and public chain projects, such as Binance, OKX, Gate.io, as well as Arbitrum, AlienSwap, and BEVM.

One-Stop Social Trading Terminal

SOEX has launched its core product, the Web3 IM instant messaging platform, which is available on both web and mobile platforms. Users can download the app on iOS, Android, and Google Play.

The SOEX app supports various login methods. In addition to creating a new identity, users can log in via email, Google accounts, X (formerly Twitter), social media accounts, and wallets. The SOEX Web3 IM platform is divided into three sections: community chat, trading, and personal center.

In terms of social features, the SOEX platform is very similar to Web2 apps like Discord. Users can choose to join different themed groups, participate in topic discussions, and share insights. For trading, SOEX integrates TradingView functionality, offering basic information and candlestick charts for cryptocurrencies. Additionally, each cryptocurrency page has a chat area for real-time interaction and communication.

Source: SOEX

To enhance the trading experience, users can authorize their accounts from different exchanges through API Key integration, allowing them to manage multiple exchange accounts on the SOEX platform from a single application. SOEX does not hold any user funds. To ensure the security and privacy of personal information, SOEX uses an AK/SK secure storage solution, including local storage and encryption, as well as end-to-end encryption for communication.

On the SOEX platform, in addition to these two main features, the SOX points incentive mechanism plays an important role. SOX points are the units used to measure the value of SOEX participants. Users can primarily earn SOX points through trading on the SOEX platform and participating in ecosystem activities, such as event participation, task completion, and friend invitations.

Source: SOEX

Users who hold SOX points can later exchange them for $SOEX tokens at a certain ratio. They can also use SOX points to unlock certain features on the platform. For example, for some specific groups, users can pay with SOX points to preview group chat information.

Key Underlying Protocols

When building the SOEX Web3 IM platform, SOEX used Nostr+ for peer-to-peer communication, primarily utilizing the Sketch and TradeDivi protocols.

Source: SOEX

The Sketch and TradeDivi protocols focus on decentralized identity profiling and token trading, respectively, with the following features:

Sketch Protocol:

• Supports the creation of decentralized trading identity profiles in various scenarios (including trading behavior, trading relationships, tradable resources, trading influence, etc.).
• Provides accurate and verifiable tradable traffic for project teams, communities, and others.
• Identity data attributes and tagging.
• Data privacy protection and verification.
• Permission control and usage.
• Openness and interoperability.

TradeDivi Protocol：

• Incentivizes users in different roles within the community to engage in smart contract-based trading.
• Supports the tokenization of liquidity yield rights for CeFi/DeFi trading pairs.
• Promotes token trading, consensus communication, and the cultivation of private traffic.
• Aggregates trading bridges and channels.
• Tokenization of trading roles.

According to the SOEX project roadmap, the team will later open the TradeDivi and Sketch protocols to promote further collaboration and ecosystem development.

Two Innovative Assets and Token Economy Centered Around $SOEX

Compared to the product features, the token economic model built by SOEX is more complex and interesting.

Within the SOEX ecosystem, $SOEX serves as the core governance token, while two innovative assets, CVT (Community Value Token) and HVT (Holder Value Token), are also introduced. These three assets are closely related, each maintaining its independent utility while interacting with each other to sustain the balance and stability of the SOEX ecosystem collectively.

Source: SOEX

$SOEX is the core token of the entire SOEX ecosystem and serves as the governance token, playing a key role in decision-making and operational efficiency. The total supply of $SOEX is 2.1 billion, and it is distributed in phases through the CVT asset minting stage. As SOEX develops and more communities join, the demand for CVT will significantly increase, leading to more $SOEX being minted and circulated to maintain a healthy supply-demand structure. The specific distribution ratio of $SOEX is as follows:

Source: SOEX

Currently, the CVT asset Pre-Mint has been launched, and all users who complete the minting process will receive a certain amount of $SOEX airdrop. The earlier the CVT is minted, the more $SOEX tokens the smart contract will generate, resulting in a larger airdrop for the minting users. Of the total airdropped $SOEX, 4% will be distributed immediately, and 16% will be released linearly over 58 days.

Source: SOEX

As a key asset for minting $SOEX tokens, CVT is an NFT with standard features such as transferability and SNS domain names. However, beyond that, CVT also serves as an on-chain community credential. Holders and community members can leverage it, along with the potential of social networks, to create a scalable long-term profit strategy with the support of the Referral Tree system.

Specifically, in addition to receiving $SOEX airdrops, CVT minters can use it to create communities, deploy and issue HVT assets, and customize the starting price and pricing function of HVT. As a community asset, HVT not only represents the value of the community but also generates profits for community creators and users as its price appreciates. It is also closely tied to the $SOEX token, and users who stake HVT can earn a certain proportion of $SOEX token rewards.

Source: SOEX

Users can mint HVT using $SOL or $SOEX. If they wish to reclaim their investment, they can simply unfollow and destroy the HVT to receive its current value. A 5% fee is incurred when destroying HVT, with 2.5% distributed to CVT holders in the user’s community, 1% allocated to the treasury, and 1.5% assigned to the liquidity pool (LP).

Of course, if users choose to hold long-term, in addition to staking, the official team will gradually introduce features such as HVT lending, offering more ways to generate profits.

Overall, the token economy of the SOEX ecosystem is user—and community-driven. It maintains the stability and liquidity of the entire ecosystem around the $SOEX, CVT, and HVT assets, providing more revenue opportunities for key participants, making it both attractive and sustainable.

How Can Users Maximize Their Earnings?

As a project combining social and trading scenarios, SOEX users looking to increase their earnings should focus on these two main attributes. The specific methods are as follows:

1）Accumulate SOX Points to Exchange for $SOEX Tokens

As mentioned earlier, users can accumulate SOX points on the SOEX platform through trading and contributing to the ecosystem, with trading being the primary method. Additionally, SOEX introduced a Referral Tree system, where referrers will receive 20% of the SOX points earned from the referred user’s trading activities.

For example:

A invites B, B invites C, and C invites D. If D earns 1,000 SOX points through trading, C will receive 200 SOX, B will receive 40 SOX, and A will receive 8 SOX, and so on.

2）Earn Through Social Connections

Based on the relationship between $SOEX tokens, CVT, and HVT assets, CVT community creators and HVT holders will be incentivized to promote community growth. The larger the number of followers and the greater the influence, the higher the community consensus and value, resulting in more potential earnings for creators and community members.

3）Participate in Staking and Ecosystem Building

Staking provides stable token rewards for holders. In addition, token holders may unlock more rights and benefits in the future.

According to the project roadmap released by SOEX, the team will integrate more DEX protocols, gradually develop AI trading tools, and build a DID ecosystem, ultimately achieving efficient traffic matching and providing users with a comprehensive crypto trading aggregation solution.

Conclusion

At the intersection of the social and trading sectors, SOEX seems to have a longer-term vision. Beyond meeting users’ basic needs with its products, what stands out is its innovative assets and ecosystem incentive model. SOEX aims to provide participants with richer earning opportunities by combining social networks with trading and profit channels.

Of course, while the vision is promising, its realization requires efforts and collaboration from multiple parties, especially regarding the flow of ecosystem assets and the building, activation, and value realization of on-chain communities. At this stage, the minting of CVT assets has begun, and the $SOEX token is being released in phases. The team needs to adjust and refine strategies in a timely manner based on market feedback, while also actively expanding community building to enhance user cohesion.