Avalanche Shooter 'BloodLoop' Ignites Play-to-Airdrop Campaign on Epic Games Store

2024-07-10, 02:52

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![](https://gimg2.gateimg.com/image/article/1720579715rdzz.jpeg)
## [TL; DR]
Bloodloop is now ranked among the 30 best web3 games launched on Epic Games Store.

Bloodloop gained some marketing mileage after the <a href="/fr/price/avalanche-avax" target="_blank" class="blog_inner_link">Avalanche</a> Foundation made a huge impact on GDC 2024.

The gamers who participated in BloodLoop’s play-to-airdrop program will get BLS tokens.

## Introduction 
Several crypto projects that launched their products this year, have used airdrops to reward their communities. BloodLoop, the Avalanche network-based gaming platform, recently launched its play-to-airdrop program on Epic Games Store. This write-up explores BloodLoop’s airdrop strategy and eligibility. 
## The Airdrop Hype: BloodLoop Launches its Play-to-Airdrop Program
BloodLoop, an Avalanche network-based shooter, in partnership with the Epic Games Store has launched its play-to-airdrop program. Note that the 5v5 hero shooter is now trending on Epic Games Store, making the game reach more than 75 million active players per month. As a means to make the gaming sector and the crypto industry aware of its achievement and to boost its popularity the team launched [the airdrop](https://www.gate.io/learn/category/airdrop "the airdrop").

BloodLoop’s success is justified considering that various leading crypto-related companies such as Neo Tokyo Alex Becker, Ava Labs and Seedify support it. Ava Labs and Seedify played a critical role in conducting BloodLoop’s public and private sale as well as the IDO.

Some game lovers and crypto enthusiasts can now register and login on the BloodLoop web platform to enjoy the adventure. The players earn points when they complete various tasks which include daily and weekly quests. In the end, the players will be ranked based on the points they would have accumulated to determine the rewards they will get. The BloodLoop team has set aside millions of the BLS token, its native cryptocurrency, to reward some users as free token distribution. As the following screenshot indicates, many tokens will be distributed to eligible users. 
![](https://gimg2.gateimg.com/image/article/17205798021.jpeg)
Source: [x.com](https://x.com/BloodLoopGAME/status/1793994589424025815 "x.com")

Although the players are free to participate in different quests on the BloodLoop gaming platform they will only be able to access the server for a limited time. In fact, that web3 gaming platform is accessible between 10am-3pm and 7pm-12am UTC. In a related development the BLS token was launched on 10 June.

BloodLoop is not the first web3 game to use that marketing strategy. In March Nyan Heroes used a similar strategy after its Epic Games store debut. Its innovative approach pushed it to become one of the 30 top games on the store with over 200,000 downloads. A [similar web3 game, Shrapnel](https://www.gate.io/learn/articles/top-10-best-play-to-earn-web3-games/1515 "similar web3 game, Shrapnel"), which is also on Epic Game store is only playable during a specified period.

You may also be interested in: [What Are Play-to-Earn Games and Why Play Them?](https://www.gate.io/learn/articles/what-are-play-to-earn-games-and-why-play-them/1514 "What Are Play-to-Earn Games and Why Play Them?")
## How the Users Participated in the Airdrop
In order to participate in the play-to-airdrop program, the players needed to register their email addresses and [link their MetaMask wallets to the platform](https://www.gate.io/blog_detail/2035/how-metamask-work "link their MetaMask wallets to the platform"). Next, the platform would send a verification email. It is important to note that the Beta stage is only available on computers.

Apart from completing the quests the users who report bugs and create content about the game will also get a share of the play-to-earn airdrop campaign. One of the aims of the airdrop was to promote player engagement as well as to increase awareness about the game. Also, the amount of the [BLS](https://www.gate.io/price/bloodloop-bls "BLS") tokens one gets depends on the number of times he/she played the game and the minutes spent doing so. The Beta period is expected to last for 2 months although it may be extended.

Read also: [A Web3 Game Platform Backed by Solana & Square Enix](https://www.gate.io/learn/articles/elixir-games-a-web3-game-platform-backed-by-solana-square-enix/3220 "A Web3 Game Platform Backed by Solana & Square Enix")
## BloodLoop’s Gaming Approach: How it Differs from Other Web3 Gaming Protocols
Basically, BloodLoop is a web3 gaming protocol that incorporates different blockchain technologies. For example, the game has adopted the NFT and cryptocurrency technologies. As such, the players have full control of their assets within the BloodLoop blockchain gaming ecosystem. As a result, the players use the characters, weapons, and skins in the way they want. They can trade or sell them to generate additional income.

To meet the demanding needs of the present day web3 gaming the protocol has advanced blockchain capabilities including the rewriting of the <a href="/fr/price/ethereum-eth" target="_blank" class="blog_inner_link">Ethereum</a> Virtual Machine within its system. Primarily, BloodLoop [combines Hero Shooter game play with web3 gaming elements](https://www.gate.io/startup/1567 "combines Hero Shooter game play with web3 gaming elements") and DeFi technologies. This approach enhances player engagement and creates a sustainable and player driven digital economy.

There are a number of gaming modes that include the Primary Game Mode as well as Deathmatch and Free-for-All. However, the central attraction of BloodLoop game is the Energy War mode which is a strategic 5vs5 match where the teams battle to control the stable exotic matter. The focus here is to protect the player who carries the Exotic Energy to a Loading Area before it is transferred to a BLD-EM Machine. The core of this gaming mode is to promote teamwork. The other game modes such as Deathmatch and Free-for-All enable the gamers to play with a casual approach.

The web3 gaming sector is expecting much from BloodLoop since it is a user-centric game. Relating to BloodLoop’s vision Decry quoted [Luca Menale, its CEO & Co-founder as saying](https://decrypt.co/223750/bloodloop-levels-up-4m-raise-fuels-blockchain-gaming-adoption "Luca Menale, its CEO & Co-founder as saying"), “The company aims to create gaming platforms that engage users in a fluid, next-generation gaming experience, allowing them to fully and seamlessly take advantage of all the benefits made available by blockchain technology.”

On the other hand, [Ed Chang, Head of Gaming at Ava Labs, said](https://decrypt.co/223750/bloodloop-levels-up-4m-raise-fuels-blockchain-gaming-adoption "Ed Chang, Head of Gaming at Ava Labs, said"), "We have been watching and following the development of BloodLoop since the team behind the game took their first steps, and it is amazing to see the progress they have made over the past three years. We are very excited that the team has decided to entrust the game's blockchain infrastructure to Avalanche's network. Bloodloop is a game that has all the ingredients to become one of the best up-and-coming web3 hero shooters on the market. They have our full support, and we are thrilled to be among their investors".

More importantly, BloodLoop gained much mileage due to its connection with Avalanche which was one of the blockchains that gained much attention at the Game Developers Conference (GDC 2024) in San Francisco. Avalanche was one of the largest exhibitors at the conference where it showcased web3 games on its network that include MEGAWEAPON, Shrapnel, BloodLoop, Petopia, Providence and Off the Grid. Therefore, both the [Avalanche token (AVAAX)](https://www.gate.io/how-to-buy/avalanche-avax "Avalanche token (AVAAX)") and BLS gained from such publicity.

Also, the phrase which Avalanche coined at the GDC 2024, “Web3 sucks” was memorable to the attendees who saw how valuable the web3 gaming sector is. As a fact, that phrase was all over the Avalanche Lab booth drawing much attention to its presentations. Now, many people are waiting to see BloodLoop’s impact on the web3 gaming arena.
## Conclusion
Recently, BloodLoop's play-to-airdrop program led to much participation of web3 game enthusiasts. It was very easy for players to get the rewards for playing the game. The people who played many games during the stated airdrop period will get a greater share of the BLS token during the distribution phase. Other similar web3 gaming platforms like Shrapnel that used the same marketing strategy has a big impact on the sector.

<div class="blog-details-info">
<div>Author:** Mashell C.**, Gate.io Researcher
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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