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## [TL; DR]
Aeropostale launched an NFT collection of 30,000 unique avatars in March. 

Tiny Tops, Aeropostale’s apparels for young women and men, became popular through Tik Tok and Instagram.

The hype which Tik Tok generated for Aeropostale influenced it to introduce its metaverse. 

NFT lovers can purchase trending NFTs on Gate.io. 

## Introduction
There is no doubt that NFTs and the metaverse technology are going to benefit various brands including fashion retailers. Since 2022 many fashion brands have adopted the NFT technology as well as entering the metaverse. Today, we discuss how Aeropostate benefited from Tik Tok in a way that has enticed it to launch its metaverse. 

## Tik Tok saved Aeropostale 

The story of Aeropostale, a fashion brand, which was saved from collapse by Tik Tok sounds like a fairy tale; however it is real. To start with, Aeropostale was an insolvent fashion retailer that filed for bankruptcy in 2016. As a result, Authentic Brands Group purchased it for $240 million, bailing it out of bankruptcy. 

However, since the beginning of 2022 Aeropostale’s sales tripled due to the publicity it got from Tik Tok and Instagram users. The main reason for the insolvency was that its previously popular products, skinny jeans and graphic tees, fell out of favour with the customers leading to very low sales volumes. 

It was at that critical time that its “Tiny Top” went viral on Tik Tok as it attracted many customers from the young generation. There was also much interest on Instagram. The project got more than 7,000 Instagram followers and over 500 newcomers to its Discord Channel. 

On Tik Tok, the people who admired the Tiny Top used the hashtag "Tiny Tops”. Also, more than 500 videos were posted there. It is, however, important to note that this hashtag was not exclusive to Aeropostale. It was also used with other brands like American Eagle and Targets. Nevertheless, there were more than 33 millions mentions of Aeropostale in regard to the Tiny Tops. 

![](https://gimg2.gateimg.com/image/article/1680820080Aeropostale.png)

The above picture shows examples of the popular brand apparel, “Tiny Top,” suitable for ladies between the age of 18 to 22 years.
The popularity that Aeropostale gained from Tik Tok influences it to venture into the metaverse, aiming to attract a bigger community of followers than it did on Tik Tok. In fact, Aeropostale aims to develop its metaverse, called AeroWorld, through four phases that include immersive shopping, socializing and gaming experience. 

## AeroWorld Metaverse
Aeropostale, a specialty retailer of casual clothing and the associated accessories, has partnered with MetaversePlus, a Web3 development company, to develop a metaverse fashion with the aim of increasing its presence online as well as attracting more customers. In fact, Aeropostale serves young women and men between 18 and 22 years. 

Authentic Brands Group, a leading global brand development and entertainment firm, which owns Aeropostale, aims to expand its brand awareness programme through NFTs and the metaverse. Alongside NFTs and the metaverse, Aeropostale will use various perks and promotions to appeal to different customers. 

## MetaversePlus launched AeroPax
The first development of AeroWorld, Aeropostale’s metaverse, was the launch of AeroPax, an NFT collection of 30,000 one-of-a-kind avatars. The brand uses the NFTs to give its members benefits such as exclusive perks, VIP promotions and limited-edition apparel.

## Aeropostale Metaverse- Sourcingjournal
In general, the metaverse will help the brand to build an interactive and immersive experience for the AeroWorld users. The collection of the 30,000 avatars has unique traits, competencies and styles. In addition, the AeroPax acts as the users’ digital pass to the virtual worlds as well as an interactive avatar. 

![](https://gimg2.gateimg.com/image/article/1680820108Aeropostale 2.png)

The second phase of the metaverse will allow the users to collect the avatars and participate in various interactive events which include games where they will collect some virtual points and exclusive perks. However, Aeropostale will provide details on the other two phases with time. 

## Other Fashion brands
Apart from Aeropostale, there are other metaverse fashion brands which include Gucci, Louis Vuitton, Burberry and Balenciaga. Gucci, the Italian luxury brand, launched its NFT-related project and partnered with Roblox to launch a space called Gucci Garden. 

Louis Vuitton, the french fashion house, collaborated with Beeple to release a mobile game called "Louis the Game” which gives the users an insight into its brand. The postcards, the avatars, other memorabilia and the game play unveil the history of the brand. 

Balenciaga, the Parisian fashion brand, launched its digital wearable apparel. Its range of wearables includes accessories, garments and bags. It also developed a virtual room that enables its customers to purchase its latest offerings online. 

Burberry, the London-based luxury fashion house, partnered with Mythical Games to launch its Blankos Block Party game. It also collaborated with ELLE Digital Japan to create a virtual store for its products. 

## How to buy artwork on Gate.io
You can purchase NFTs on Gate.io’s NFT marketplace called Magic Box. There are hundreds of NFTs you can choose from. You can buy them using the auction or fixed price system. 

The first step is to click on the NFT you want to purchase, then get its full details. If you are satisfied by it you click on “Purchase” as shown in the image below.  

Next, you click on “Are You Sure to Purchase.” 

 If the purchase is successful, the payment will be deducted from your spot account. 
 
## Conclusion
Aeropostale launched its NFT collection of 30,000 unique avatars which are part of its metaverse and fashion project. The fashion NFTs will entitle their holders to various privileges like VIP promotions. The key aspects of the metaverse include immersive shopping and interactive games. 


<div class="blog-details-info">
<div>Author:** Mashell C.**, Gate.io Researcher
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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Aeropostale got out of its insolvent and bankrupt state when Tik Tok users popularized its “Tiny Tops”, the apparel for women and men between the age of 18 and 22.

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MetaversePlus Launched AeroPax, an NFT collection of 30,000 one-o-of-a-kind avatars