VillageDAO to Scale Web3 Customer Care Service

2022-06-16, 02:40

VillageDAO provides decentralized customer care service to web 3 organizations.
Proper customer care service leads to adoption of the organization’s products
VillageDAO aims to increase community engagement of crypto projects through giving suitable incentives to users who provide customer support service.
VillageDAO’s first client is MetaMask.

Consensys, a decentralized autonomous organization (DAO) partnered with Liveperson, a conversational artificial intelligence company to develop VillageDAO, a crypto project which will provide customer care services to blockchain based or web 3 organizations.

In itself, VillageDAO focuses on providing decentralized customer care services to other web 3 projects. It aims to achieve this through creating, enhancing and empowering a community of crypto fans and enthusiasts who will support web 3 brands and projects. The reason behind this is that most blockchain- based organizations do not have the financial and manpower capacity to scale their customer care services.

And on the contrary, as a specialist project, VillageDao will recruit and develop a team of DAO contributors from all over the world who are willing to work with various web3 projects. According to Elo Gimenez, ConsenSys Global PR Lead, “the team will provide an extensive onboarding to new experts [and] provide best practices for brands that choose to integrate with the VillageDAO platform.”

The Relevance of VillageDAO in the Blockchain Sector

There has been a rise in the number of blockchain products and services which crypto projects are offering the market. Also, there are many projects which are in existence, creating strong competition in the industry. Yet, on the contrary most of the customers do not have full information on the products which are coming to the market. This calls for strong and relevant customer care service to help the users understand the products on the market.

Despite this scenario, many web3 projects fail to offer suitable customer care service to their clients. This is where VillageDAO comes in, to help in the provision of customer care service to its partner organizations.

Source: Martech360

In order to overcome these challenges, VillageDAO will bring onboard crypto natives, who have deep knowledge of the blockchain space to help the different customers of various projects. With this in mind, these web3 projects will be able to meet the needs of their clients. The good thing is that quality customer care attracts many users to the projects’ products.
In addition, VillageDAO infrastructure will help to empower members of the community to offer high quality customer service to crypto projects and their members. This assists in removing or decreasing the limitations related to scalability of blockchain projects.

Looking at it from another angle, VillageDAO will help web 3 projects and decentralized autonomous organizations (DAOs) to identify and train members from their communities who will assist their users or customers. As such, VillageDAO helps web3 projects to increase community engagement as well as incentivizing the users to contribute meaningfully to the organizations they are affiliated to.

The underlying focus of VillageDAO is to make sure that every potential customer, member or user should have someone to consult when he/she faces a problem. Currently, this service is lacking in the blockchain sector. In contrast, many customers who face challenges opt to get help on social media platforms. Sadly, they do not always get the best assistance they need at the right time.

Interestingly, VllageDAO will help brands to come together and offer high quality service to their users without directly competing with each other. To achieve this, it will provide the right infrastructure, training and support service.

A Case of MetaMask

The first client of VillageDAO is MetaMask, the popular crypto wallet which ConsenSys developed in 2016. As a result, in 2021, the partnership between ConsenSys and LivePerson brought LivePerson's conversational artificial intelligence technology to MetaMask in order to scale up its customer support service.

Now, the partnership between MetaMask and VillageDAO will result in decentralized customer care service for MetaMask. If this work relationship brings benefit to MetaMask, VillageDAO’s service will expand to other web3 projects.

Source: Wikipedia

Incentives for Participants

While artificial intelligence will play a crucial function in VillageDAO’s service provision, there will be attractive incentives for community members who participate fully and constructively in VillageDAO, helping it to fulfil its mandate of helping web3 projects to provide high quality customer care services to their users.

Although there is no definite incentive structure now, the compensation perk should motivate community members to fully take part in the DAO’s activities.

Web3 Projects

As we discussed above, VillageDAO aims to partner web3 projects. Although we do not imply that Gate.io will partner with VillageDAO, it is one of the most popular web3 projects we can think of. This is because it offers various blockchain services to people around the world which include the following:

Spot trading: This involves buying and selling of cryptocurrencies at the market rate. In return the trader receives the assets instantly into his/her digital address.

Futures: Buying and selling of futures. These are a form of derivatives, meaning that they derive their values from that of specific underlying assets.

Margin borrowing: Traders borrow some digital assets to trade. This gives someone the chance to increase his/her asset base within a short time frame.

Crypto lending: Assets holders lend out some of their idle assets to interested people.

In addition, Gate.io owns its own cryptocurrency called Gate Token (GT). This means that anyone can buy, hold or sell it. The interesting fact about the Gate Token is that it is deflationary since Gate.io burns some of it from time to time.

Above this, the Gate Token is very important for traders who use Gate.io. The reason is that they get trading fee discounts if they become VIPs on the platform. Holding a certain amount of GT enables someone to enhance VIP Tier escalation on the platform.

Conclusion

In summary, Consensys partnered with Liveperson to develop the VillageDAO protocol which aims to help crypto projects to offer quality customer care service to their users. To start with, VillageDAO shall offer its service to MetaMask, a digital wallet. If the results are beneficial to Metamask, VillageDAO will partner with other web3 projects in its quest to assist other DAOs and crypto projects to offer high quality customer care service.

Author: Mashell C., Gate.io Researcher
This article represents only the views of the researcher and does not constitute any investment suggestions.
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