Adobe Behance and Solana

The NFT marketplace has witnessed exponential growth and patronage in the last couple of years.

Non Fungible token (NFT) is the minting of your artworks into digital format and making them available online.

One online marketplace where buyers and sellers of NFT meet is Adobe Behance.

Adobe Behance is one of the largest marketplaces for digital arts.

Matias Corea and Scott Belsky initially founded this marketplace in November 2005.

Adobe acquired Behance in December 2012 and became its parent developer.

The partnership between Behance and Solana was necessary to reduce gas fees and energy consumption.

The Nonfungible token (NFT) marketplace has witnessed unprecedented growth in the last couple of years, and this development has brought about several NFT marketplaces.

One of those marketplaces where buyers, sellers, investors, and enthusiasts of NFTs come together on a single platform is Adobe Behance.

Let's dig into what Adobe Behance is and its usage.

What is Adobe Behance?

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Behance is one of the (subsidiary) apps of Adobe. On Behance, digital art creators can display their minted NFTs and transact them for a particular worth of Ethereum (ETH).

Matias Corea and Scott Belsky initially founded Behance in November 2005. In December 2012, Adobe acquired the digital marketplace.

As of 2018, Adobe Behance has already garnered over 10 million members worldwide.

Irrespective of your creative skill, you can register as a creator on Adobe Behance. You can display your minted works on your profile and get to meet interested buyers and enthusiasts.

Behance allows you to link your social media pages like Facebook, Linkedin, and an external portfolio link. It makes it easy to add your other personal details to your Behance page.

While Behance serves as a digital marketplace for NFTs, you can also use the platform to build your portfolio. You can register and design your Behance page to showcase your skills.

As a creative, having a well-arranged and detailed portfolio is essential. Using Adobe Behance to create your portfolio will allow you to share your portfolio links with people who might be interested in your craft.

You can decide to make your digital arts available for sale on Adobe Behance or use it for the safekeeping of your past and present works.

Ethereum (ETH) used to be the official digital currency for transactions on Adobe Behance. If a buyer bids for your minted NFT, you will be paid ETH.

However, the crypto industry players think that the gas fee which Ethereum charges per NFT transaction is too much and that there needs to be an alternative payment method to ETH.

William Allen, Adobe's Vice President, further emphasized that many Behance users are against the high energy usage and gas costs of Ethereum. They would like to discontinue their relationship with the Ethereum blockchain.

To ensure Adobe does not lose these investors, the partnership between Adobe Behance and Solana was inevitable.

At this junction, we shall examine what Solana is and what makes it a better alternative to Ethereum among other blockchain apps.

What Is Solana?

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Solana is a decentralized and open-source blockchain that utilizes the Proof of Work (PoW) and Proof of History (PoH) protocol.
It transacts and exchanges with the SOL token.

Solana is a blockchain app that enables you to make transactions and transfer its value from one wallet to another.

Solana entered the DeFi (Decentralized financial institution) market and became the toast of many due to its low gas fee and fast processing speed.

As of 2021, Solana (SOL) has a market capitalization of over $66 billion. The digital asset boasts an impressive 650,000 theoretical transactions per second.

The high-performance blockchain app uses validators to verify its transactions before the blockchain ledger validates such transactions.

Solana has continued to act as a close substitute to Ethereum, with high gas fees. Especially in DeFi and NFT spaces.

The Partnership Between Adobe Behance And Solana (SOL)

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Before we diverted to explaining the Solana blockchain and its usage in the crypto market, we looked at the likely alternatives to Ethereum on Adobe Behance.

Adobe Behance announced that they had entered a partnership with Solana. You can now connect your Phantom wallet to your Behance account with this partnership.

The phantom wallet is built to hold the Solana token, make and receive payment with SOL.

The high gas fee which Ethereum attracts per transaction necessitated the adoption of Solana.

For instance, as a Behance user, if you are minting an NFT using the Ethereum blockchain, you may be required to pay as high as $10. Minting the same NFT using the Solana blockchain can cost you $0.00025.

While Ethereum is the most efficient blockchain app Minting NFT, investors and stakeholders are concerned about its high energy usage.

Since Solana uses the Proof of Stake and Proof of History protocol, it consumes less energy than Ethereum, which uses the Proof of Work protocol.

Experts believe that Solana uses the same energy as two google searches, costing “a fraction of a penny.”

Conclusion

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Adobe, the parent developer of Behance, has partnered with several blockchain apps and digital marketplaces. The partnership includes collaboration with Opensea, KnowOrigin, SuperRare, and others.

As a developer, there is the need to always stay on top of the market and ensure you collaborate with brands that will keep pushing you to do more.

The partnership between Adobe Behance and Solana has led to an exponential increase in transactions on Behance. The Solana wallet, Phantom, now holds more tokens because NFT investors now prefer to use it for their transactions.

The partnership between Adobe Behance and Solana is a win-win situation with all parties benefiting, including the investors, stakeholders, buyers, and sellers.



Author: Valentine A., Gate.io Researcher
This article represents only the researcher's views and does not constitute any investment suggestions.
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