As the European Championship Approaches, Will the Sports Sector Experience A Significant Surge?

2024-03-11, 06:27

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![](https://gimg2.gateimg.com/image/article/1690791857hotspot.jpeg)
## [TL；DR]: 
The European Cup and the Copa America are approaching, and there are signs that the sports sector's tokens are gradually gaining market attention and hype.

Sports tokens can be simply divided into two categories: fan tokens and fan token infrastructure.

Although CHZ, as a leading project in the sector, may rise, considering its market value, its explosive power may be relatively small; For more fan tokens, a balance should be made between risk and expected return.
Based on current observations, there are already signs in the market that investors have noticed the value of the European Championship and are starting to lay out.

## Introduction
The fourth halving of <a href="/vi/price/bitcoin-btc" target="_blank" class="blog_inner_link">Bitcoin</a> has sparked heated discussions and hype in the market. In addition to the quadrennial halving of Bitcoin, the quadrennial FIFA World Cup can also ignite the passion and frenzy of football fans and crypto investors.

Recently, in addition to the hot AI and MEME sectors, the author has also noticed changes in the sports fan sector. What potential investment opportunities will the upcoming European Championship bring in June? This article will answer them one by one for you.
 
## The European Cup and the Copa America Are about to Ignite the Sports Token Market?
As the grandest football event in the world, the World Cup contains enormous commercial potential and market value. This is not only reflected in the active participation and endorsement of traditional brands and business giants, but also has attracted widespread attention in the crypto market.

In recent years, the rise of fan tokens has sparked a craze before the opening of the World Cup, attracting the attention of numerous fans, enthusiasts in crypto space, and speculators. This emerging phenomenon has not only brought joy to football fans who truly love football, but has also become a major focus in the crypto field, with all parties participating in it, hoping to gain benefits through the hype of tokens.

Looking back at history, the start of the sports market often occurred 2 to 3 months before the start of the competition.

Taking the 15th World Cup in December 2018 as an example, the prediction token Wicc based on the World Cup concept showed strong growth momentum in the first three months of the competition, with the highest increase reaching an astonishing 10 times.

Therefore, the footsteps of the two major world football events, the Copa America and the European Championship, are getting closer, and sports related public chain coins and fan tokens are likely to become the focus of investor attention.
 ![](https://gimg2.gateimg.com/image/article/17101383151.jpg)
Source: Public information
 
As of the writing date, according to Coinmarketcap data, there are 115 tokens belonging to the sports sector, of which 43 have not yet been launched, with a total market value of $1.92B, accounting for only 0.07% of the total market value. There is still a lot of room for speculation.
![](https://gimg2.gateimg.com/image/article/1710155004img_v3_028s_b787638f-b3f0-49c2-af0d-ed98ba33e8ix.jpg)
Source: CoinMarketCap
 
## How do Sports Tokens Operate?
Sports tokens can be simply divided into two categories: fan tokens and fan token infrastructure.

The birth of fan tokens, an innovative product, originated from the booming development of the fan economy, mostly issued by major teams or clubs, providing fans with a new path of participation and support.

For example, the fan token for Paris Saint Germain Football Club is PSG (Paris Saint Germain Fan Token), the fan token for Santos Football Club is SANTOS (Santos FC Fan Token), the fan token for Manchester City Football Club is CITY (Manchester City Fan Token), the fan token for Lazio Football Club is LAZIO (Lazio Fan Token), and the fan token for Spanish football team Barcelona is BAR (FC Barcelona Fan Token), Juventus fan tokens such as JUV (Juventus Fan Token) are available for spot trading at Gate.io.
 ![](https://gimg2.gateimg.com/image/article/17101383593.jpg)
Source: Gate.io
 
And fans who hold these tokens not only have the opportunity to participate in club decisions, such as voting to decide on the team's uniform style, but also have the opportunity to win precious game tickets and the privilege of intimate contact with idols.

In short, fan tokens not only provide fans with a deeper sense of participation, but also allow them to enjoy multiple benefits such as exclusive content, game interaction, and recognition from super fans.

For example, PSG holders of Paris Saint Germain fan tokens can enjoy an exclusive VIP experience and speak out in the vote on the FIFA 22 fan edition cover. In a game in May 2021, a message voted by fans even appeared in the team's locker room: "We can do it together, we can do it together! Let's take another step towards glory and victory." This example fully demonstrates how fan tokens can bring fans a more in-depth and unique participation experience.

When it comes to fan token infrastructure, we have to mention <a href="/vi/price/chiliz-chz" target="_blank" class="blog_inner_link">Chiliz</a>.

Chiliz is a company focused on building infrastructure for the sports and entertainment industry, founded by Alexandre Dreyful, founder of travel consulting company Webcity and co-founder of France's largest online poker website, Winamax, in 2018. Its system consists of two parts: Chiliz blockchain and Socios applications. The former provides low-level blockchain technology support, while the latter provides front-end applications, allowing Web2 users to seamlessly participate in Web3's ecosystem construction and community activities.

Presently, Chiliz has jointly launched 82 fan tokens with famous teams such as Paris Saint Germain, Juventus, Barcelona and Manchester United, and has established cooperation relationships with more than 150 sports partners around the world, with more than 2 million ecosystem users.
 
## The Token Investment Value Opportunities Brought by the Football Cup
Overall, the sports coin sector is in a state of market heat brewing and high control.

Due to the recent vampire effect of Bitcoin, the performance of sports tokens remains mediocre, and now seems to be the time to acquire chips. However, it is worth noting that the entire sector is still waiting for an outbreak. Instead of expecting huge returns in the short term, it is better to comprehensively analyze other narrative main bullish factors beyond the token sentiment speculation attribute of this sector.

In addition to sports fan tokens and related infrastructure tokens, many MEME tokens and related NFTs with the same name may become potential hype targets.

Of particular note is that although CHZ, as a leading project in the sector, may rise, its explosive power may be relatively small considering its market value; For more fan tokens, a balance should be made between risk and expected return. Based on current observations, there are already signs in the market that investors have noticed the value of the European Championship and are starting to lay out.
![](https://gimg2.gateimg.com/image/article/17101384024.jpg)
Source: Gate.io
 
As the Copa America and European Championship approaches, sports sector tokens will gradually become the focus of investors. Recently, some projects have experienced a small wave of excitement. In fact, this cross-border craze not only demonstrates the charm and influence of football, but also reveals the activity and speculative atmosphere of the crypto market in the current bull market background.

In summary, investors should pay attention to the timing of the outbreak before the European Championship when investing in the fan coin sector. Meanwhile, when choosing a coin, they should consider the market value and potential of the project comprehensively. Gate.io will also provide investors with more valuable hot insights.

<div class="blog-details-info">
<div>Author:**Carl Y.**, Gate.io Researcher
<div>Translator:Joy Z.
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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