Gate.io Blog Gate.io AMA with Access Protocol-Reinventing Content Monetization. Realigning the Creator / Consumer Relationship

Gate.io AMA with Access Protocol-Reinventing Content Monetization. Realigning the Creator / Consumer Relationship

28 February 14:39

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![](https://gimg2.gateimg.com/image/article/16775661131.png)
**<font size=4>Time: Feb 27th, 2023, 09:30 AM (UTC)
[Gate.io](https://www.gate.io "Gate.io") hosted an AMA (Ask-Me-Anything) session with the Founder of Access Protocol, Mika Honkasalo in the [Gate.io Exchange Community](https://t.me/gateio "Gate.io Exchange Community").
Official Website: http://app.accessprotocol.co/ 
Twitter: https://twitter.com/AccessProtocol  
Follow Access Protocol on [Discord](https://discord.com/invite/PGDGdMQRFU "Discord") and [Twitter](https://twitter.com/AccessProtocol "Twitter")
</font>**
**Guest**
![](https://gimg2.gateimg.com/image/article/16775662182.png)
**Mika Honkasalo — Founder of Access Protocol**

## Q&A from Gate.io
### Q1: What are the challenges for Media Monetization today? 
**Mika**: Creator and user relationships are value extractive, making users unwilling to pay for standard sub_script_ions.

### Q2: What is Access trying to solve?
**Mika**: Access is reinventing the creator consumer relationship, creating a new incentive structure for users to engage with their preferred creators. Access is the base layer of media monetization and the foundation for brands and individuals to build out their web3 media strategy.

### Q3: What kind of creators does access work with today? 
**Mika**: Today Access has a product for publishers to integrate Access monetization directly on-site. We are building an independent creator platform for individuals and small organizations to publish and distribute content directly on site.

### Q4: How are users and creators incentivized to use the platform?
**Mika**: By locking your ACS in a creator pool both the creator and the user receive a 50/50 split of the protocol inflation reward.

### Q5: Why use a token instead of NFTs or creator tokens?
**Mika**: A liquid token enables network effects, enabling users to discover and subscribe to any creator within the Access ecosystem with no barriers to entry.

<div class="blog-details-info">
<div>Author:** Rio Fu.**, Gate.io Community
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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