Gate.io Blog Are Fan Tokens Driving a Strong Recovery in the MEME Sector?

Are Fan Tokens Driving a Strong Recovery in the MEME Sector?

01 January 08:00

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![](https://gimg2.gateimg.com/image/article/17290486181692587449analysis.jpeg)
## [TL；DR]: 
The fan token OG of the well-known esports team skyrocketed by over 400% within 3 days, reaching a high of $14.5, which has driven the sector's strong rebound overall.

<a href="/pt-br/price/chiliz-chz" target="_blank" class="blog_inner_link">Chiliz</a> is a leading public blockchain project focused on the sports and entertainment industry, which has partnered with over 70 well-known teams to launch fan tokens and is currently the leading token in the sector.

Benefiting from the optimistic atmosphere of <a href="/pt-br/price/bitcoin-btc" target="_blank" class="blog_inner_link">Bitcoin</a>'s steady rise, fan tokens have recently surged due to the rotation effect of MEME token speculation and the opening of multiple large-scale sports leagues in October.

## Introduction
In the enthusiastic atmosphere of Bitcoin's strong breakthrough of $66,000, the MEME sector has once again led the way, especially in esports teams and football clubs where fan tokens have seized the top spot in the price increase rankings. This article will explain the token operation of this sector and explore new opportunities.
 
## OG Skyrockets by 400%, Leading fans' MEME to Soar
Recently, the fan token $OG of the well-known esports team OG has skyrocketed by over 400% in three days, reaching a high of $14.5, driving the overall strong rebound of the fan token sector.
 ![](https://gimg2.gateimg.com/image/article/17290489621.jpeg)
Source: Gate.io
 
According to CoinGecko data, as of the writing date, there are 93 tokens in the fan token sector with a total market value of $280 million. Due to a slight decline in Bitcoin, the market value has decreased slightly by 0.2% in the past 24 hours.

Fan Tokens are a unique type of crypto asset that combines attributes such as MEME, NFT, and real-world adoption. They are typically issued by various teams, clubs, or celebrities as cryptocurrencies, to provide exclusive membership benefits to their fans.

These tokens are usually issued on the Chiliz public chain and have decentralization, traceability, and transparency features. Holders can obtain various rights related to fan identity through these tokens, such as voting rights, exclusive content, prizes, experiences, etc.

According to the fan token application scenarios included by CoinGecko, sports clubs such as football, basketball, and F1 teams are the main application fields of fan tokens, such as Santos, the famous Brazilian football club, PSG, Manchester City football club, CITY, etc. Fans can participate in the club's decision-making process by purchasing and holding these tokens, such as voting on jersey designs, preseason tour locations, etc. They can also receive VIP viewing experiences, signed souvenirs, and more.

In addition to the sports industry, some rock bands, pop stars, etc., have also begun to try issuing fan tokens to strengthen interaction and connection with fans. Many tokens born during this year's relatively short-lived Celebrity coins craze, such as MOTHER issued by Australian female rapper Iggy Azalea, can be classified under this category. Through tokens, fans can obtain exclusive music content and participate in concert planning.

In addition, some commercial groups are also exploring the application of fan tokens, such as the e-sports team OG mentioned earlier. These groups issue tokens to benefit fans by participating in team decision-making and obtaining team merchandise.

Overall, although the market value of fan tokens is relatively small, they have recently shown a rapid growth trend due to their high attention traffic and high secondary volatility, attracting many investors' attention. Of course, there are also various risks involved.

We will introduce some well-known tokens in this section below, which is for content sharing only and does not represent official recommendations.

## Chiliz（CHZ）
Chiliz is a leading public chain project focused on the sports and entertainment industry. Currently, it has partnered with more than 70 well-known teams, such as Mancheng, Inter Milan, Barcelona, Juventus, Paris Saint Germain, etc., to launch fan tokens. It has over 150 global sports partners and 2 million ecosystem users.

Recently, Chiliz announced that it has been integrated into <a href="/pt-br/price/the-graph-grt" target="_blank" class="blog_inner_link">The Graph</a>, making it easier for developers to build innovative applications. In addition, it has launched an airdrop of the token PEPPER for holders.
 ![](https://gimg2.gateimg.com/image/article/17290490172.jpeg)
Source: @Chiliz
 
According to Gate.io data, as of the writing date, CHZ's circulating market cap has exceeded $1.19 billion, an increase of over 27.3% in the past 30 days.
 
## OG Fan Token（OG）
OG is a fan token launched by the OG esports team of the same name. OG Esports Team is an electronic sports club with a long history, full of honors, a strong lineup, and full of vitality. It was founded by Yuanyang Jun in June 2019, initially focusing on the "Identity V" project. The club upholds the slogan "Our journey is the vast sea of stars" and demonstrates its spirit of pursuing excellence and continuous breakthroughs.

The OG esports team has achieved significant success in the past few years, winning Ti8 and Ti9 championships consecutively in 2018 and 2019, becoming the first team to defend their title in the event. In 2021, they won the Best Esports Team award at the 10th New York Game Awards. Of course, they have also won multiple Major tournaments in their deep cultivation of DOTA, consolidating their position on the international stage.
 ![](https://gimg2.gateimg.com/image/article/17290490443.jpeg)
Source: @OGesports
 
According to Gate.io data, OG's circulating market value has exceeded $36.85 million, increasing by over 170% in the past 30 days.
 
## SANTOS（Santos FC Fan Token）
SANTOS is a fan token of Santos Football Club, a well-known Brazilian football team. It is the first team in football history to score over 10,000 goals. SANTOS aims to enhance fan interaction and provide new investment opportunities through digital means.

The main functions of SANTOS token include voting for club decisions, redeeming unique fan rewards, and engaging in deeper interactions with players.
 ![](https://gimg2.gateimg.com/image/article/17290490734.jpeg)
Source: @SantosFC
 
According to Gate.io data, SANTOS's circulating market cap is nearly $20 million, having increased by over 36% in the past 30 days.
 
## Lazio Fan Toke（LAZIO）
LAZIO is a fan token based on the <a href="/pt-br/price/bnb-bnb" target="_blank" class="blog_inner_link">BNB</a> chain, specifically serving Lazio Football Club, which has a glorious history and has won 2 Serie A championships, 7 Italian Cups, and 5 Italian Super Cups.
 ![](https://gimg2.gateimg.com/image/article/17290490965.jpeg)
Source: @OfficialSSLazio
 
According to the latest data from CoinGecko, the circulating market cap of LAZIO tokens has reached $13.4 million, an increase of 25% in the past 30 days.
 
## Mother Iggy（MOTHER）
The MOTHER token was launched in collaboration between Australian rapper Iggy Azalea and the meme platform Pump.Fun.

In late May of this year, during the Celebrity Coins craze, renowned female singer Iggy Azalea posted a tweet on X saying, "Don't let your mom down," and attached a contract for the meme coin MOTHER, which then exploded 30 times in 2 minutes. 
![](https://gimg2.gateimg.com/image/article/17290491356.jpeg)
Source: @IGGYAZALEA

However, a large number of celebrity coins are mostly empty promises, just dumping them on fans to ride on the heat, so many celebrity fan coins have gone to zero. Iggy Azalea said that MOTHER tokens can be used to purchase the phones and monthly plans of Unreal Mobile, the telecommunications company she co-founded. Her measure of increasing the practicality of tokens has also increased MOTHER's appeal to a certain extent.

According to the latest data from CoinGecko, the circulating market value of the MOTHER token has reached $80 million, an increase of 36% in the past 30 days.
 
## To Sum Up
The recent hot market for fan tokens results from multiple factors, including the rotation effect of MEME sector speculation and the promotion of multiple large-scale sports league openings in October. At the same time, the steady rise of Bitcoin since October has provided confidence support for the entire market.

MEME token has become an extremely important driving sector in this bull market. Of course, this highly emotional token is also accompanied by high volatility. Investors should closely monitor market dynamics and make cautious decisions.

<div class="blog-details-info">
<div>Author:**Charle Y.**, Gate.io Researcher
<div>Translator:Joy Z.
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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TL；DR

Introduction

OG Skyrockets by 400%, Leading fans_ MEME to Soar

Chiliz（CHZ）

OG Fan Token（OG）

SANTOS（Santos FC Fan Token）

Lazio Fan Toke（LAZIO）

Mother Iggy（MOTHER）

To Sum Up

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