ETH lacks promotion and stagnates? Web3 expert Kristel: Marketing is the key to popularization, not choice

Ethereum (Ethereum) as an important pillar in the blockchain field, while technological innovation is at its core, the role of brand marketing has gradually become the focus of discussion. Kristel, a member of the Web3 brand company, recently shared profound insights on the marketing needs of Ethereum on Twitter, emphasizing that marketing is not only an important means to promote technological popularization, but also a key factor in shaping culture and values.

Does Ethereum need marketing? Is this worth arguing?

Kristel said that the discussion about whether Ethereum needs marketing has become redundant. She bluntly pointed out, "Everything needs marketing, including Ethereum." She believes that as a symbol of Ethereum, Vitalik Buterin has indeed played the role of a marketer to some extent. However, as the primary planner of the technical blueprint, Vitalik's focus is not on marketing. Kristel emphasizes that marketing should support and amplify the vision of Ethereum technology, rather than relying solely on individuals.

Is L2 the only way to market? Don't limit possibilities.

For some, the view that the Layer 2 solution (L2) can replace Ethereum's marketing strategy has been countered by Kristel. She believes that handing over the marketing responsibility to L2 will not only weaken its own brand, but also may blur the relationship between L2 and Ethereum. "Ethereum is the cornerstone of L2, but not its entire identity. Don't dilute your own narrative," she advised.

Marketing is not about hiring a 'meme master', but understanding culture

Kristel explicitly stated that she does not believe that the Ethereum Foundation needs to hire a group of marketing experts focused on creating memes, but she emphasizes, 'Understand your culture, because you are the ones creating it.' Marketing should focus on shaping and reflecting community culture, rather than simply pursuing viral spread.

Marketing is crucial for popularization.

Kristel has a very clear position on the importance of marketing. She pointed out that Ether is committed to building the future of decentralization, but this future will not be automatically accepted by people. "Marketing can expand people's understanding, trust, and adoption of Ether, which is the core of mass popularization," Kristel emphasized.

Lack of marketing is not a protection of the brand, but may instead become a risk

Kristel further pointed out that the lack of marketing strategy will not protect the brand, but will instead leave Ether square facing the risk of communication gap. "If you don't tell your own story, others will come to tell it, and their interpretation may not be accurate." Therefore, she believes that Ether square needs a clear marketing direction to ensure the integrity of the brand.

Marketing is important both internally and externally

Kristel also added that marketing is not just about external perception, but it is also crucial for the development of the internal ecosystem. "Developers need a clear positioning to align with the vision of Ethereum," she believes that marketing can provide necessary guidance for builders to participate more effectively in the growth of the ecosystem.

Marketing is the amplifier of culture

Finally, Kristel raised a key point: Ethereum is not just a technical project, but also a culture, and marketing is the best tool to amplify this culture. She called on the Ethereum community and foundation to recognize the importance of marketing, so that more people can understand and participate in this revolution of Decentralization.

This article ETH lack of marketing and no increase? Web3 expert Kristel: Marketing is the key to popularization, not choice. First appeared in ChainNews ABMedia.