The current Airdrop mechanism for points has created a situation of double loss, benefiting neither the project party nor the real community. (Background: Magic Eden Airdrop is coming! Predicting the economics, valuation, and exchange rules of $ME Token)(Background: Polymarket implies that the 'coin Airdrop' participant in the Taiwan presidential election gambling is in a miserable situation.) Points and Airdrop are dead, or more accurately, they have failed to achieve the expected results. It's time to rethink the goals of points and Airdrop, and how to make them more effective. Why have points and Airdrop failed? Initially, points and Airdrop were designed to build communities and reward real contributors. However, they have now become a standard trap, selected in almost every project launch plan. As a result, the goals of 'community building' and 'rewarding contributors' have not been achieved; instead, professional 'Airdrop parties' have flocked in to exploit these systems for their own gain. Projects invest resources into Airdrop, only to face fear, uncertainty, and doubt, and token dumping. This results in a double loss, benefiting neither the project nor the real community. The deep-seated reasons for the current double loss are as follows: TGE latency and devaluation of points: Many projects initially offer points and promise the future exchange for tokens. However, frequent TGE latency can be frustrating for users, leading to an accumulation of points beyond the initial prediction, thereby diluting their value. If the future value of these points is unclear, they are nothing more than unsecured IOUs, which weakens community participation. Challenges of listing on exchanges: Points are often promoted as an expectation for tokens to be listed on major exchanges. However, as listing becomes increasingly uncertain, community trust in these systems gradually weakens, reducing user interest and participation. Dilution of rewards by Airdrop Mining: Airdrop was once a way to reward early loyal users, but is now exploited by Airdrop witches using multiple wallets, only for the sake of rewards. While these activities may temporarily increase on-chain metrics, they ultimately dilute the rewards for genuine users, deviating from the original intention of building a loyal community. Controversial analysis tools: Some projects use on-chain analysis to combat Airdrop Mining behavior, but these measures may misidentify genuine users. Coupled with uncontrolled Airdrop behavior, this may ultimately damage the project's reputation, creating an environment where loyal users feel neglected while speculators benefit. Conflict of interest: Internal mining situations (team members or internal personnel using internal information for gain) can cause distrust within the community and undermine the project's credibility. How to improve the points and Airdrop system? What is the true purpose of points and Airdrop? I believe their core goal should revolve around uniting the community around a common vision, rather than fostering a PvP culture. 1. Spread a culture, not just a product: Projects should have clear cultural attributes that resonate with the community. Establishing this unique cultural connection is crucial, especially in competitive spaces where users have multiple choices. Culture can be a differentiating factor in attracting genuine participation. 2. Set a unified goal for the community: Coordinate the community around a clear overall goal, making it a common mission so that community members can see how their efforts contribute to achieving the common goal. 3. Integrate project milestones with points and Airdrop: Link rewards to the project's key milestones, so that as the project develops, the community's rewards also increase. This structure allows users to participate in the project's success and fosters a sense of collective progress. 4. Establish a tiered reward system: Design a reward structure that provides short-term incentives (e.g., lucky draws), medium-term rewards (e.g., profit sharing), and long-term loyalty incentives (e.g., voting rights and reputation). This approach provides users with reasons for sustained participation, allowing them to feel the rewards of early and continued participation. By shifting the focus from tokens to genuine community coordination, projects can cultivate advocates as well as users. After all, the most successful communities are built on shared culture, goals, and trust. Users receive sustainable rewards, and projects have loyal communities, ultimately achieving mutual benefit. 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