Yuanlong Yatu's subsidiary is creating a new IP experience loop for the Yuanmingyuan.

It is reported that Wow Technology is the digitalization and merch product development partner of 'Dream Back to the Yuanmingyuan', responsible for the overall operation of the online and offline Yuanmingyuan Metaverse VR Grand Space project, including the creativity, design, development, sales, and marketing of merch products, digital collections, and other product combinations, as well as the organization and exhibition of related cultural activities. In addition, Wow Technology will also work with Yuanmingyuan and partners to jointly promote the brand co-branding of Yuanmingyuan cultural IP, explore IP marketing, content incubation, fan cultivation, topic marketing, and other marketing methods, expand the dissemination and commercialization path of Yuanmingyuan culture, and create a new IP experience loop for Yuanmingyuan.

In recent years, with the rapid development of technologies such as virtual reality (VR), artificial intelligence (AI), and big data, the digital culture industry is becoming an important carrier for global cultural exchange and dissemination. Especially in the protection and inheritance of cultural heritage, innovative applications of technology have opened up new paths.

This cooperation, Owo Technology, in conjunction with Yuanlong Yatu's powerful cultural and creative product design and development and supply chain capabilities, through the creation of physical merch cultural and creative products, fully enhances the cultural experience and participation of tourists, realizes a broader market coverage for traditional cultural IP, enhances audience interactive experience, and accelerates the realization and globalization of the cultural industry.

(Source: Securities Daily)

Source: East Money

Author: Securities Daily