TBW》Cracking the myth of 'making money'? The future value of blockchain games lies in 'freedom'!

At the 'The Future of Blockchain Gaming: Connecting Gamers to Web3 Economies' event held by TBW on 12/14, Malcolm Chang, Southeast Asia Business Development Manager of Immutable (moderator), gathered with three heavyweight guests, including Chin Yu, CEO and Co-founder of W3GG, Johnson Yeh, Founder and CEO of Ambrus Studio, and Andy Chou, Corporate and Business Development Manager of Yield Guild Games. Participants discussed the blockchain gaming industry from multiple perspectives, including game developers, technology providers, and community platforms, to explore how to further implement blockchain games and address the challenges faced by Web3 games in terms of market promotion, user experience, and sustainable business models.

Image Source: Filming of "Cryptocity" The Future of Blockchain Gaming: Connecting Gamers to Web3 Economies.

From Game Passion to Industry Practice

For most Block chain game practitioners, the starting point is often pure love for the game. Chin Yu said that he had long participated in various online game communities, watching players create value in the game but unable to truly own their digital assets. Therefore, he sees "Block chain" as a key technology to realize player freedom and real ownership. Compared with traditional game modes, most Web3 games emphasize "playing" rather than "earning", and solve structural problems such as exclusive servers or game bankruptcy through Block chain. Please provide the text to be translated. Image source: CEO and co-founder Chin Yu of W3GG, as featured in 'Crypto City'

Andy Chou shared Yield Guild Games' (YGG) experience in Southeast Asia. YGG was originally known for "helping players get in touch with Block Chain games" and attracted a large number of new players and investment during the Block Chain bull cycle. However, he also stressed that the model of "making money by playing games" alone is not sustainable. To keep players alive for a long time, the core is still "fun games" and "diversified user experience". As the market matures, YGG has gradually transformed into a broader game collaboration platform, not only providing revenue distribution or token rewards, but also focusing on player skill training, Block chain education and real business landing.

Build a diverse ecosystem and co-create with users

Johnson Yeh, led by Ambrus Studio, chose to create a blockchain game from scratch with 'fair competition' and 'player contribution' as its core. He emphasized that when creating MOBA or large-scale multiplayer online games, it requires a lot of time and capital investment, while blockchain technology can give players a higher level of participation and ownership. For example, players are not just 'consumers' - they can also be co-creators of game content, and even participate in the management or trading of in-game virtual assets using NFTs or tokens as a medium. This model is particularly suitable for emerging markets such as South America and Southeast Asia, because in regions with lower smartphone hardware penetration, fast and lightweight blockchain games can bring players the opportunity to 'experience Web3 anytime, anywhere with their mobile phones'.

Image source: Johnson Yeh, founder and CEO of Ambrus Studio (left) and Andy Chou, Enterprise and Business Development Manager of Yield Guild Games (right), photographed during the filming of 'Cryptocity'.

Chin Yu mentioned another market entry point: the 'mutually beneficial relationship' of player communities. He pointed out that W3GG not only focuses on the 'economic incentives' within the game, but also seeks ways to enable players to share skills, compete in teams, and create content in the Blockchain ecosystem. When the community forms a strong cohesion, it can promote game reputation and user retention, ultimately driving the 'mass adoption' of Blockchain games. Andy Chou also agrees that this 'user co-creation' model can effectively reduce marketing costs: as long as a truly attractive game mechanism and fair rewards are created, users will naturally become the best ambassadors for the project.

Prospects and Challenges: Breaking the Myth of 'Making Money', Enhancing Experience and Freedom

Speakers generally believe that for blockchain games to successfully transition to the mainstream market, they need to overcome two major points:

One of them is a clear and user-friendly player experience,

The second is to let the Blockchain technology "hide behind", allowing players to focus on enjoying the fun of the game.

"Block chain" should not be a daunting complex term, but a underlying tool that strengthens user ownership and community autonomy. Malcolm Chang emphasizes that the future game industry must cater to hundreds of millions of players while considering the differences in mobile hardware and network environment, and simplifying the handling of wallets, tokens, and digital asset transactions.

Finally, all four experts pointed out that the true value of Block Games lies in "freedom": players can actually own and manage their own virtual items, and game operators can form closer and fairer interactions with players. Although there are still obstacles such as regulatory uncertainty and education thresholds, through more mature game development, ecosystem construction and market promotion, Block chain games are very likely to enter a new stage in the next 1 to 2 years. At that time, from game design to social marketing, it will be further "decentralized" and form a positive cycle, allowing players to truly experience the fun of games integrated into the virtual and real world, and also create a new style of digital economy.

[Disclaimer] The market is risky, and investments should be made with caution. This article does not constitute investment advice. Users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their specific situation. Investing based on this is at your own risk.

"TBW》Breaking the Myth of 'Making Money'? The future value of Block chain games lies in 'freedom'!" This article was first published in 'Crypto City'.