积分Airdrop已死，Airdrop策略该如何改进？

Points and Airdrop are dead, or more precisely, they can no longer achieve the intended effect. It's time to rethink the goals of points Airdrop and how to make it more effective.

Why do points and airdrops expire?

Initially, points and Airdrops were meant to build communities and reward genuine contributors. However, they have now become a trap standard, a checkbox that is almost always checked in every project launch plan. The result is that the goals of 'community building' and 'rewarding contributors' are not achieved; instead, professional 'Airdrop parties' flood in, exploiting these systems for personal gain. Projects invest resources in Airdrops, only to be met with fear, uncertainty, and doubt and token dumping. This is a lose-lose situation, benefiting neither the project nor the true community.

The deep-rooted reasons for the current situation of mutual loss are as follows:

latency TGE and devaluation points: Many projects initially offer points and promise to be able to exchange Tokens in the future. However, frequent TGE latency can be frustrating for users, leading to an accumulation of points beyond the initial prediction, thereby diluting their value. If the future value of these points is unclear, they are nothing more than unsecured IOUs, which will weaken community participation.

Listing Challenge on the exchange: Points are often touted as expected listings of Tokens on major exchanges. However, as listing becomes more and more difficult to guarantee, the community's trust in these systems is gradually weakening, thereby weakening user interest and participation.

AirdropMining dilutes rewards: Airdrop was once a way to reward early loyal users, but is now being exploited by Airdrop witches using multiple Wallets, solely for the purpose of obtaining rewards. Although these activities may temporarily boost on-chain metrics, they will ultimately dilute the rewards for genuine users, deviating from the original intention of building a loyal community.

Controversial analysis tools: Some projects use on-chain analysis to combat Airdrop Mining behavior, but these measures may mistakenly identify genuine users. Coupled with uncontrolled Airdrop grabbing behavior, this may ultimately damage the reputation of the project, creating an environment where loyal users feel neglected while speculators benefit.

Conflict of Interest: The situation of internal digging holes (team members or internal personnel using internal information to gain benefits) will cause distrust within the community and undermine the credibility of the project.

How to improve the points and Airdrop system?

What is the true purpose of points and Airdrop? I believe their core goal should be to unite the community around a common vision, rather than fostering a PvP culture.

1. Spread a culture, not just a product.

Projects should have clear cultural attributes that resonate with the community. Establishing this unique cultural connection is key, especially in a competitive space where users have multiple choices. Culture can become a differentiating factor that attracts genuine engagement.

2. Set a unified goal for the community

Coordinate the community around a clear overall objective, making it a shared mission so that community members can see their efforts contribute to achieving common goals.

3. Combine project milestones with points and Airdrop

Linking rewards to key project milestones increases community returns as the project develops. This structure allows users to participate in the success of the project and cultivate a sense of shared mission for progress.

4. Create a tiered reward system

Design a reward structure that provides short-term incentives (i.e. lottery), mid-term rewards (i.e. profit sharing), and long-term loyalty incentives (i.e. voting rights and reputation). This approach provides users with reasons for sustained participation, allowing them to feel the rewards of early and sustained participation.

By shifting the focus from Token to genuine community coordination, projects can cultivate not only users, but also advocates. After all, the most successful communities are built on common culture, goals, and trust. Users gain sustainable rewards, projects have loyal communities, and ultimately achieve win-win situations.