Adopting blockchain and NFC technology to ensure the authenticity of the product.

Asahi Shuzo, the producer of the well-known Japanese sake brand 'Dassai', announced the introduction of the traceability service 'SHIMENAWA' in its highest-grade product 'Dassai Beyond the Beyond 2024'. This service combines blockchain and NFC (Near Field Communication) tags. It was jointly developed by SBI Traceability Company and Uni Tag, and has successfully developed the world's first NFC tag applicable to titanium materials with tamper-evident functionality, realizing integration from product authentication to circulation management.

Image source: SBI Group, the world's first NFC tag suitable for titanium materials with opening detection function.

Traditional NFC tags will affect the frequency of the internal antenna when in contact with titanium and other metal materials, resulting in unreadable data. Therefore, for 'Dassai Beyond the Beyond 2024', the team has developed NFC tags that can be read normally on titanium bottles and have tamper-evident features. By linking the unique ID recorded in the NFC tag with the digital information on the blockchain, certification of the product manufacturer is achieved. At the same time, consumers only need to scan the NFC tag with their smartphones to verify product information and the manufacturing process.

Image source: SBI Group achieves certification of product manufacturers by linking the unique ID recorded in the NFC tag with digital information on the blockchain.

Support for five languages, providing special content

SHIMENAWA system supports five languages: Japanese, English, French, Simplified Chinese, and Traditional Chinese. After scanning the NFC tag, consumers can not only view detailed product information, but also gain access to exclusive special content after completing the unsealing registration. This not only enhances the transparency of the product, but also brings a unique interactive experience to consumers.

In addition, Xuzhou Sake Brewery plans to collaborate with its SBINon-fungible Token subsidiary to launch a customer engagement program using its SBINon-fungible Token Mits service. Through the use of digital technology, the aim is to create a new customer experience and enhance brand value and customer loyalty.

World's first, enhancing brand protection and market trust

The launch of 'Otameshi Beyond the Beyond 2024' represents a relentless pursuit of innovation and quality by Kokuryu Brewery. In order to allow consumers to taste this top-quality sake in the freshest state, the bottle is made of titanium metal that can withstand freezing, specially made by SUS Corporation; the bottle cap adopts Japan's highest level of lacquerware craftsmanship, produced by Marutomokidate. Through the introduction of the world's first NFC tag for opening and testing titanium metal, combined with blockchain technology, the brand is fully protected.

SHIMENAWA service also has many functions, including:

Original proof function: link the unique ID of the NFC tag with the manufacturing information on the blockchain to prove the authentic identity and manufacturing source of the product.

Unboxing detection function: It can sense the unboxing status of the product and display it on the map in an entertaining way, enhancing the consumer's interactive experience.

Authenticity management feature: link the product dump information with NFC tags to prevent illegal circulation, and help the brand make business decisions.

Fan marketing feature: After consumers complete the registration, they can receive exclusive content or Non-fungible Tokens, further enhancing the connection between the brand and customers.

Image source: SBI Group Simply use a smartphone to scan the NFC tag to confirm product information and manufacturing process.

Digital technology integration creates a brand new consumer experience

By combining blockchain and IoT technology, Xuzhou Brewery has successfully achieved a strong link between physical assets and digital information. This not only enhances the anti-counterfeiting ability of products, but also brings consumers a brand new digital interactive experience. In the future, Xuzhou Brewery will continue to explore the application of digital technology in brand protection and marketing, bringing consumers more diverse and rich experiences.

This introduction of blockchain proof by 'Dassai' is not only a major innovation in the sake industry, but also provides a successful example for the digital transformation of other traditional industries. With the continuous advancement of technology, the integration of traditional industries with emerging technologies will bring more surprises and possibilities to the market and consumers.

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