TBW Exclusive: How to bring the next billion users into the Web3 and Cryptocurrency field?

In the theme dialogue "Helping Web3 Builders Onboard the Next Billion Users" at TBW, Comma3 Ventures founding partner Ivan Li and 4 industry leaders jointly discussed how Web3 breaks through boundaries, attracts more users to participate, and looks forward to optimistic factors in the future. (Background: What is the Kaia chain? Token economics, feature introduction, can it replicate the TON myth backed by LINE and Kakao giants?) (Background: LINE announces a heavy-weight! Will a variety of "Mini Dapp" go live in January next year, focusing on games and SocialFi. Can the Kaia chain replicate the TON craze?) Taipei Blockchain Week (TBW) came to a close on the 14th, and the closing theme dialogue "Helping Web3 Builders Onboard the Next Billion Users" became the focus. This conversation invited several industry leaders, including Comma3 Ventures founding partner Ivan Li (host), John Cho, Vice President of Marketing at the Kaia Foundation, Dan Lee, Senior Business Manager of LINE NEXT Web3, Eefy Lin, Web3 Solution Architect at Google Cloud, and Yoka Zhou, CEO of ABGA. This discussion directly addresses how Web3 breaks through boundaries, attracts more users to participate, and looks forward to optimistic factors in the future. Factors to overcome the rise bottleneck Host Ivan Li first asked, "What are the key factors and challenges to achieve the goal of bringing the next billion users into the Web3 and Cryptocurrency fields?" The guests shared multiple perspectives from user experience to infrastructure. John Cho emphasized three core issues: "First is the user experience (UX/UI). Currently, the interfaces of many encryption projects are too complicated for Newbies. We need to integrate the user experience of Web3 into daily tools that users are familiar with, such as LINE." He also criticized the existing "exploration and discovery mechanisms" as disappointing and believed that the quality of the product is the key to attracting the public. He said: What we really need to build is a product and service that ordinary users can understand and are willing to use, rather than holding the attitude of "we build it, they will come". Dan Lee from LINE NEXT echoed this view and pointed out that the attractiveness of the service itself is the cornerstone of user loyalty. "Web3 projects must shift from a simple profit mechanism to providing practical and useful functions. Otherwise, many users are only rushing in during the investment stage and eventually lose interest." He also added that LINE NEXT is committed to combining the advantages of Web2 and Web3, and believes that this is the key to achieving scale rise. In the end, the service and product need to be excellent, and the cost needs to be affordable, which is the key. Eefy Lin from Google Cloud raised the importance of infrastructure. "We have built a solid foundation, such as development tools and educational resources, which makes it easier for new developers to get started. We believe that this will drive the emergence of more innovative Web3 applications." Yoka Zhou emphasized the importance of localization. "Many Web3 projects still only provide English services, ignoring the needs of local markets. For example, in Taiwan, we need to provide operational guidance in Chinese; in Japan or Thailand, optimization should also be done in local languages." She believes that providing customized services for the characteristics of different markets is the key to driving user rise. In addition, she pointed out that "simplifying user experience" is also crucial, especially in digital Wallet and Private Key management. She called on developers to adopt more familiar login methods for users, making it easy and stress-free for first-time Web3 users. Challenges for Web3 Ivan Li then asked, in addition to key factors, what challenges need to be overcome? He first pointed out that while MetaMask is a mainstream tool, its setup and usage are too complicated, and there is a need for more user-friendly applications to lower the threshold. John mentioned that many current projects rely on Token incentives to attract users, but this is not sustainable. There should be more focus on building products that can attract mainstream and non-encryption native users. Yoka Zhou mentioned that fraud and phishing sites in the encryption field have made many users fearful, and there is a need to improve security standards and build trust. The power of partnerships and communities In the discussion, the host asked how partnerships and communities work together to drive ecosystem development. Yoka Zhou pointed out that as a project party, it should gather upstream and downstream partners and build an exclusive developer community. Eefy Lin pointed out: "Collaborating with large Web2 companies such as Google Cloud and LINE can leverage their mature brand trust and technical experience to rapidly enhance the credibility and influence of Web3." He especially mentioned the value of co-building ecosystems, "Our close cooperation with local communities makes Web3 projects more closely aligned with actual needs." In addition, John Cho shared the strategy of the Kaia Foundation, which is to complement resources through partnerships. "We use the power of partners to make up for our own resource shortages, especially in expanding into regional markets. This strategy greatly increases our efficiency." Optimistic trends in the current market Finally, before the discussion ended, the host asked the guests to share their most optimistic market trends. Dan Lee is optimistic about the upcoming high-quality applications, "Regardless of the market cycle, products that truly solve problems can win users over." Yoka Zhou is optimistic about the development potential of Mini Apps, believing that they can attract a large number of users with low thresholds. John Cho is optimistic about "governments, legislators, and regulators", believing that "2025 will be a key year for governments and regulators to fully adopt Blockchain technology", and pointing out that more and more countries have an open attitude towards encryption technology and provide more Compliance frameworks, citing the example of the United States considering including Bitcoin in the national strategic reserve. John also joked that he is very optimistic about DOGE meme coin. He mentioned the establishment of the US Department of Efficiency, which could bring significant exposure to it, but emphasized that this choice is based on his optimism for governments, regulators, and legislators.