The current web3 gaming industry faces significant hurdles, including the limitations of the play-to-earn model, which often misaligns developer and player interests, jeopardizing sustainability. In web2 gaming, monopolistic practices like the ‘Apple tax’ stifle innovation and control advertising through restricted user data access. Web3 games also encounter challenges in accurately analyzing player intent, frequently relying on speculative data, which affects game design and monetization strategies. GameBuild addresses these issues with a robust platform that integrates advanced tools, offering practical solutions for improving player engagement, economic models, and advertising in the gaming ecosystem.

What is GameBuild (GAME)?

GameBuild’s history is marked by strategic development led by its co-founders, Kolomoitsev Artur and Grant Sohn. Artur, formerly Microsoft Growth Marketing Manager and CEO of SLG.Games, and Sohn, a Stanford-educated economist with experience at McKinsey & Co and Rocket Internet, launched GameBuild to transform the gaming industry by bridging Web2 and Web3 gaming ecosystems.

In Q3 2024, GameBuild made its first major release: the Telegram Mini App V1.0, alongside the foundational GameBuild User System Module. These features laid the groundwork for a scalable platform to support developers and users. The team also forged a significant partnership with Nervos Network and CKBEcoFund, focusing on the development of an SDK to integrate Bitcoin-native assets and the RGB++ protocol. This move demonstrated GameBuild’s commitment to advancing its technical framework and blockchain interoperability.

By Q4 2024, GameBuild continued its momentum, introducing the Guild Module to enhance community interaction and launching the Mini App Partnership Program, encouraging collaboration with developers and gaming studios. These efforts positioned the platform as a hub for Web2 and Web3 gaming ecosystems, fostering cross-platform innovation.

Currently, GameBuild is focused on finalizing its next milestones, including enhancing its Guild functionality and preparing for upcoming releases in early 2025. The company’s roadmap highlights the development of the On-chain Asset Management Module in Q1 2025, aiming to provide robust tools for managing in-game assets securely and efficiently.

How Does GameBuild Work? GameBuild SDK and Advertising Paradigm

The GameBuild SDK is a solution designed to address the complexities of game development while integrating blockchain features seamlessly into Web2 and Web3 gaming ecosystems. Traditional game development often involves lengthy timelines, significant technical barriers, and challenges in balancing player engagement with profitability. GameBuild SDK simplifies this process by providing developers with a streamlined toolkit that integrates blockchain technology into games without requiring them to build from scratch. This approach expands the reach of blockchain-enabled gaming features to broader audiences.

At its core, the GameBuild SDK is powered by five interconnected modules: Identity Management, Asset Management, Security Protection, Ad Management, and Data Analysis. These modules work cohesively to create a secure, engaging, and monetizable gaming environment that benefits both developers and players.

The Identity Management Module serves as the foundation, providing robust user authentication and linking digital identities to in-game assets and transactions. By ensuring seamless and secure interactions, this module enables players to maintain consistent identities across platforms, paving the way for interoperable experiences. Wallet integration and account management features further enhance the user experience by allowing easy registration, verification, and binding of wallets to game accounts.

The Asset Management Module builds upon this framework by tokenizing in-game assets, enabling their secure ownership, transfer, and trading. These assets, represented as fungible or non-fungible tokens, gain interoperability across games, significantly enhancing their utility and value within the ecosystem. Developers can use this module to create dynamic in-game economies that reward players while fostering deeper engagement.

To ensure the integrity of these transactions and assets, the Security Protection Module incorporates advanced cryptographic techniques, multi-signature transactions, and data integrity checks. This creates a secure gaming environment that protects both players and developers from potential threats, safeguarding user data and digital assets.

One of the most important features of the GameBuild SDK is its Ad Management Module, which introduces a groundbreaking concept of “ad spots.” These dynamic, tradable ad spaces seamlessly integrate into virtual game environments as part of the natural landscape. Leveraging user and asset data, this module delivers targeted advertisements that not only enhance the gaming experience but also provide developers with sustainable revenue streams.

Finally, the Data Analysis Module ties everything together by collecting and analyzing data from the other modules. Developers gain actionable insights into player behavior, asset utilization, and ad performance. This data-driven approach empowers them to refine gameplay mechanics, optimize advertising strategies, and make informed decisions to maximize engagement and profitability.

Source: gamebuild whitepaper

Advertising Paradigm

GameBuild introduces an ad-spot-based advertising paradigm that seamlessly integrates advertisements into on-chain gaming environments. At the heart of this concept is the “ad spot”—a designated segment of digital space within a game where advertisements are naturally embedded as part of the virtual landscape. This innovation transforms traditional advertising by eliminating intrusive formats and instead presenting ads as organic elements within gameplay, enhancing user experience while unlocking new revenue opportunities for developers.

Ad spots are dynamic, versatile, and customizable, allowing for integrating various media types such as videos, images, character-specific sound effects, or even virtual companions that interact within the game world. These spaces are not confined to static placements; they adapt to the game’s theme and aesthetics, creating a harmonious blend of content and advertising. For instance, a billboard in a racing game might display a relevant brand’s visual, or an interactive companion in an adventure game could offer branded storylines or gameplay perks. This approach ensures that advertisements contribute to the game’s immersion rather than disrupting it.

Beyond their integration into gameplay, ad spots possess intrinsic asset value within the GameBuild ecosystem. They are tradable and transferable, allowing developers, advertisers, and even players to buy, sell, or exchange these spaces. This transforms ad spots into a novel asset class within gaming, driving economic activity and creating a sustainable advertising marketplace. By facilitating ad-spot trading, GameBuild empowers developers to capitalize on in-game real estate, while advertisers gain targeted access to engaged audiences.

Source: gamebuild whitepaper

This paradigm leverages blockchain technology to ensure transparency and verifiability in ad placement and transactions. The decentralized nature of the ecosystem allows for fair pricing based on demand and supply dynamics, fostering a competitive yet accessible marketplace. Additionally, integrated analytics tools provide advertisers with insights into ad performance, enabling optimization and better return on investment.

GameBuild Use Cases

By integrating blockchain technology, advanced analytics, and innovative ad-spot features, GameBuild creates opportunities that enhance game development, engagement, and monetization. Here are three primary use cases demonstrating its transformative impact:

• Blockchain-Powered Asset Management: GameBuild facilitates the creation and management of tokenized in-game assets, including NFTs and fungible tokens. Developers can seamlessly implement features like interoperable assets, allowing players to use items across multiple games within the ecosystem. This capability not only boosts player engagement but also enhances the value of in-game assets by providing real-world ownership and trading opportunities.
• Ad-Spot Integration for Revenue Generation: With its unique ad-spot feature, GameBuild allows developers to monetize their games through non-intrusive, interactive advertisements. Ad spots serve as virtual spaces where visual, auditory, or interactive content is displayed organically within the game. Advertisers benefit from targeted placements, while developers gain additional revenue streams without compromising the player experience.
• Data-Driven Game Optimization: GameBuild’s data analysis module provides developers with actionable insights into player behavior, asset utilization, and advertising effectiveness. These analytics empower developers to refine gameplay mechanics, balance game economies, and optimize ad placements, ensuring a more engaging and profitable gaming experience.

GameBuild Main Features

GameBuild offers a comprehensive suite of features aimed to revolutionize the gaming ecosystem by enhancing monetization, sustainability, and interoperability. Its mechanisms empower developers and gamers alike while creating a transparent and efficient marketplace.

Tradable Ad Spots and Embedded Game Advertisements

GameBuild introduces an innovative “Ad Spot” mechanism, turning in-game advertisement spaces into tradable blockchain-based assets. These fairminted ad spots eliminate the need for costly intermediaries, allowing developers and advertisers to interact directly. By integrating ad demand and supply on-chain, the system reduces overhead while maximizing stakeholder value. Ad spots support various media types, such as visual, auditory, and interactive elements, seamlessly embedded into the game environment. This approach provides a new revenue stream for developers and ensures non-intrusive, contextually relevant ads that enhance rather than detract from player engagement.

Sustainable Rewards and Decentralized Data Analytics

GameBuild’s sustainable incentive model introduces a balanced reward system funded by advertisers, ensuring consistent engagement for both developers and players. By aligning incentives with long-term goals, the platform fosters enduring loyalty and collaboration. Complementing this is a decentralized data analysis system that gives players ownership of their data while offering developers actionable insights. This Web3-powered solution enhances transparency and empowers developers to refine game mechanics, optimize ad placements, and balance in-game economies—all while respecting user privacy. This combination of sustainability and analytics positions GameBuild as a pioneering platform for next-generation gaming.

Source: game.build

GameBuild’s Additional Products

GameBuild leverages blockchain technology to enhance traditional and Web3 gaming platforms, offering advanced tools for advertising, player engagement, and analytics. Its features are designed to integrate seamlessly with current gaming infrastructures, promoting a more interactive and financially viable gaming ecosystem.

Marketplace

GameBuild’s Marketplace serves as a central hub for buying and selling digital game assets and ad spots, making it an essential component for monetizing and managing in-game content. Within this marketplace, users can participate in live auctions for various ad spots, each displayed with comprehensive details such as starting prices and auction times. This setup not only simplifies the transaction process but also provides transparency and competitive pricing, which are crucial for attracting both large-scale advertisers and independent developers. By facilitating these transactions directly on the blockchain, GameBuild ensures security and traceability for all parties involved.

Source: game.build

Mini App

The GameBuild Mini App serves as an important element in promoting the growth and interaction of blockchain gaming. It allows developers to create unique project spaces, run interactive campaigns, and directly engage with a growing audience of crypto-savvy users. By integrating with GameBuild’s broad ecosystem, the Mini App offers users the chance to earn Build Points through community participation, which can be redeemed for various digital rewards like NFTs and tokens. This app is not just a bridge between Web2 and Web3 gaming but a hub for fostering deep connections and enhancing user experience through exciting gaming events and promotions.

Source: game.build

What is the GAME Coin?

GAME is a digital currency used within the GameBuild platform for transactions. Its total supply counts 21.41 billion units, of which 16.3 billion are already in circulation (December 2024).

The GAME Coin was issued after the merger of $CRE and $SLG, merging two distinct user bases to develop and expand the GameBuild ecosystem. The total supply of GAME Coins is strategically allocated with portions for Strategic Investors, Seed Investors, business development, and ecosystem growth, ensuring a balanced distribution that supports platform expansion and user engagement.

The supply of GAME Coins is allocated as follows:

• Strategic Investors: 2.40%
• Seed Investors: 1.97%
• Business Development: 6.57%
• Ecosystem Growth: 13.15%

Additionally:

• Circulation A: 46.69%
• Circulation B: 26.22%

Source: gamebuild whitepaper

The GAME Coin serves multiple roles within the GameBuild ecosystem. Primarily, it acts as a utility token that facilitates various operational functions such as governance, collateral for services, and membership within the GameBuild community. Token holders can participate in governance by proposing and voting on platform development decisions, with their influence proportional to their token holdings. However, it is crucial to understand that governance participation is confined to platform features and does not extend to corporate decisions or equity interest in the company.

As a collateral mechanism, GAME Coins can be locked to access essential platform services like identity and asset management, security protection, and integration with the GameBuild SDK. This usage highlights the token’s role in enhancing platform security and accessibility, crucial for maintaining a robust gaming development environment.

Furthermore, GAME Coins are integral to transactional processes on GameBuild, such as purchasing memberships that provide additional services like data analysis and market advice. The token’s utility extends to the creation and management of auction marketplaces within the platform, facilitating a dynamic and interactive user environment. This feature allows users to engage actively in the platform’s economy, promoting a vibrant community centered around blockchain gaming.

Source: gamebuild whitepaper

The integration of GAME Coins with the GameBuild SDK underlines their importance in not just governing and financing platform operations but also in enhancing the SDK’s functionalities. The SDK, equipped with tools for game development and blockchain integration, relies on the GAME Coin to streamline access to its services, thereby increasing efficiency and user engagement.

Is GAME a Good Investment?

GAME Coin presents a compelling opportunity due to its deep integration with GameBuild’s SDK, enabling governance, ecosystem growth, and seamless platform functionality. Its utility spans governance voting, collateral, and marketplace creation, fostering a dynamic Web3 gaming ecosystem. However, the project faces challenges, including dependency on the adoption of blockchain gaming—a market that is still in its nascent stages and may face resistance from traditional gamers. While its innovative approach has potential, its success hinges on widespread developer and player engagement, which remains uncertain in the evolving industry.

How to Own GAME?

To own GAME, you can use the services of a centralized crypto exchange. Start by creating a Gate.io account and get it verified and funded. Then, you are ready to go through the steps to buy GAME.

News on GameBuild

As announced on December 6th, 2024, via Medium, GameBuild revealed its strategic partnership with Majyo Treasure, the first RPG mini-game exclusively designed for Telegram. This collaboration merges Majyo Treasure’s engaging social gaming features with GameBuild’s innovative Web3 tools, aiming to transform the gaming landscape. Players can complete challenges, earn treasures, and collect $MAJYO tokens, all within a transparent and player-focused ecosystem. By bridging Web2 and Web3 gaming, GameBuild and Majyo Treasure are set to create a vibrant, community-driven experience prioritizing fun, engagement, and innovation.

Useful References

For the latest updates about GameBuild, you can visit:

• The official website
• X
• Telegram
• Medium
• GitHub

Take Action on GAME

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