Introduction

The wave of COVID-19 caused a shift in several industries, one of which includes the entertainment industry in South Korea. Due to the pandemic, South Korean entertainment culture shifted from physical concerts to virtual entertainment. Consequently, the demand for online and offline entertainment from celebrities and influencers grew, even after the Pandemic. In response to the growing need, Berry was launched.

Berry is a platform launched to meet the entertainment needs of enthusiastic fans of South Korean Culture. It utilizes blockchain technologies to offer entertainment services to both local and international audiences.

This article details everything you need to know about Berry and its blockchain-based entertainment services.

What is Berry?

Berry is a decentralized platform that brings the new wave of South Korean entertainment culture and its committed Fandom (enthusiastic fans), under one platform. It allows users to stream content, and make in-app purchases of celebrities’ cherished items through auctions. It also gives users easy access to purchase concert tickets for both local and international artists.

Additionally, Berry is a global donation and Fan-based platform that allows users to actively engage in charitable donations. It enables the aggregation of participants’ charity donations using blockchain technology.

Brief History of Berry

Berry is a South Korean Fandom platform launched in 2021 by its founder, Han Hoju. It is an entertainment platform that was launched in the aftermath of the COVID-19 pandemic. Berry has seen developmental upgrades, including the release of Berry 1.0, Berry 2.0, and Berry 3.0, and its current version, Berry 4.0, launched in April 2023.

Berry is a five-time award winner, including a 2022 South Korean Mobile Award in Cultural Service. The platform has also recorded notable performances, including 2,248 auction bidding and over 71 partnerships. BERRY Token has been listed in several exchanges, notably on the Gate.io cryptocurrency exchange.

Berry Ecosystem

Berry’s ecosystem consists of projects built to function within the Berry platform. They include:

Celeb Time Selling

Celeb Time Selling is a platform within the Berry ecosystem where users can enjoy personal moments with celebrities for a fee. It enables the purchase of songs and cherished items of celebrities. Users can also spend personal moments either listening to songs or having a real-time chat with celebrities for a fee.

Berry Auction

Berry Auction is a marketplace within the Berry ecosystem that allows users to purchase exclusive items belonging to celebrities and influencers. This includes the K-pop-certified pieces of art and costumes used by Celebrities in popular concerts.

Ticket Events

This in-app project offers event booking services to the Berry Community. It provides services such as selling tickets for local and international concerts.

How Does Berry Work?

Berry works using these architectural frameworks:

• PoDR Smart Algorithm
• DAO System
• Hypercert NFT Authentication and
• A Multi-Signature Wallet

PoDR Smart Algorithm

Source: Berrystore

Berry works using a technology called a Proof of Donation Relationship (PoDR). It’s a consensus algorithm Berry uses to connect social media relationships with P2P transactions on the blockchain.

For clarity, Proof of Donation (PoD) is a blockchain consensus mechanism that permits the integration of charitable donations into blockchain technology. It uses smart contracts to redirect funds from each blockchain transaction into a charitable purse. The receiving purse can be a blockchain wallet owned by the charity organization or a separate purse that is controlled by a Decentralized Autonomous Organization ( DAO).

Berry PoDR smart algorithm uses 4-server groups which include: Berry 4.0 Auth Server, Content Server, Following Server, and Blockchain Server. Each server group is associated depending on the blockchain transaction hash value. With these 4-servers, Berry can process both on-chain and off-chain transactions without having any detail altered.

DAO System

Berry also functions by utilizing a decentralized autonomous organization (DAO) to ensure its Fandom becomes part of the distributed decision-making structure of the Berry network. Hence, BERRY token holders can participate in the Berry ecosystem governance and vote on the project’s operational policies as they affect Social Media donations, P2P donations, and general activities within the Berry ecosystem.

Further, Berry rewards DAO participation; when proposals are passed, the DAO smart contract distributes rewards to participants automatically using BERRY tokens.

Hypercert NFT Authentication

Berry uses an NFT verifier called Hypercert NFT Authentication. It enables the authentication of product ownership using blockchain records. With the hypercert NFT authentication, Berry can recover user ownership details.

Multi-Signature Wallet

Berry equally uses a multi-signature wallet in its operation. The multi-signature has a robust security feature consisting of Hyper Infra APU Proxy, Hyper Infra SDK tool, and Hyper Infra blockchain. The three work together to ensure secure wallet services in the Berry ecosystem.

Main Features of Berry

The main features of Berry platform include:

DEX Wallet

Source: Berrystore

Berry features a decentralized exchange wallet that permits a two-way blockchain bridge. It uses Binance Application Sidechain (BAS) on BNB Smart Chain (BSC) to allow asset transfer between two blockchain networks. Binance Application Sidechain is a customized smart contract offered by BNB Smart Chain. It allows businesses to build customized and app-specific web3 blockchains compatible with BSC.

P2P Donation World

Berry has a social media platform that uses the PoDR smart algorithm. In the P2P donation world, the platform reinforces a fun donation culture that allows open participation.

Celeb NFTs with Real Items

Another feature on Berry’s platform is NFTs, which represent real-life items of celebrities and influencers. The NFTs are available on the Berry Store.

B2C / C2C Bounty Mall

Berry enables decentralization of existing online advertising marketplaces using Bounty Mall. This feature allows free and transparent advertisements from Business-to-Customers (B2C) and Customers-to-Customers (C2C).

With Berry Bounty Mall, users can view advertisements from companies and earn rewards.

F2C Casting

Source: Berrystore

Another feature of Berry’s platform is Fan-to-Celebrity casting. This feature allows fans to Pick their favorite celebrities.

To qualify for casting, celebrities, and influencers can register their profile on the Berry platform and also share an appeal video to secure casting opportunities.

What is BERRY Token?

BERRY token is the native token of the Berry ecosystem. It also doubles as the platform’s governance token.

BERRY token uses dual blockchain token models. ERC-20 for the Ethereum blockchain and BEP-20 for the Binance Smart Chain (BSC). BERRY BEP-20 is used within the BerryStore, while BERRY ERC-20 is used for BERRY token trading.

Additionally, BERRY tokens can be cross-bridged and swapped in the Berry platform. This allows for interoperability between Ethereum and Binance Smart Chain blockchains.

BERRY Token Use Cases

The following are the use cases of BERRY tokens:

• Used as governance token for Berry DAO
• Used to reward advertisement viewers on the Berry platform
• Used for making Donations
• Used to purchase concert tickets

Tokenomics

Source: Coingecko

Berry has a total token supply of 10 billion $BERRY and a circulating supply of 9.7 billion $BERRY tokens. Here’s BERRY token allocation:

• 20% of the token is allocated to Project Operations
• 18% for Entertainment
• 16% for Exchange Listing
• 12% for Executive Investor
• 17% for Marketing
• 10% for Platform Development
• 5% for Advisors and Partners
• 2% for Token Burn

Is BERRY a Good Investment?

Berry is a fandom platform that generates income through user donations and in-app purchases using blockchain technology. It offers very little benefit to investors outside the entertainment industry.

Although Berry offers incredible services using its robust features and in-app projects; however some of these services are not operational as they are undergoing legal reviews.

Hence, investors are strongly advised to conduct adequate research and due diligence before considering BERRY as an investment option. Blockchain projects under legal review often lack good public relations putting the token on a gray list until a resolution is made.

How to Own BERRY?

You can buy BERRY from centralized cryptocurrency exchanges. For example, Gate.io offers traders the following trading pair: BERRY/USDT. To own the token, create a Gate.io account, and complete the registration process. Also, you need to fund your spot trading account and go through the steps to buy BERRY.

Highlights

BerryStore wins Auction for Lee Young-Ji’s Cherished Item

BerryStore has won in the auction for Rapper, Lee Young-Ji’s autographed bucket hat. The auction session featured cherished items from South Korean artists who performed at K-Pop global concerts tagged “We Are One.”

Lee Young-Ji’s autographed bucket hat received a final bid of 560,000 Korean WON. As agreed by the community, this money was donated to Charity.

BerryStore Celebrate Mother’s Day with Anyang City Senior Citizens

BerryStore has announced that it celebrated a Mother’s Day Event with 600 elderly people in Anyang City, Gyeonggi Province, South Korea. The event was hosted at the Anyang City Manan General Social Welfare Center.

The Mother’s Day event allowed BerryStore to give Carnations (Flowers) to the elderly people as a symbol of appreciation. It also featured tea time and photo sessions.

Take Action on BERRY

Check out BERRY price today and start trading your favorite currency pairs:

• BERRY/USDT