1. Project Overview

1、NOTCOIN

NOTCOIN is considered the first “breakout” project in the Telegram ecosystem. Since the beginning of this year, NOTCOIN has rapidly spread due to its inherent meme characteristics and the straightforward Tap-to-Earn gameplay. Within one week of launch, it garnered 5 million users, with peak daily active users exceeding 6 million.

Following the confirmation of its token issuance, the market’s response to NOTCOIN surpassed most expectations. NOTCOIN’s token, $NOT, was listed on several top-tier exchanges on May 16 and reached a new high of $0.021 on June 2. The total supply of $NOT is 102.7 billion, all fully circulating, with a current FDV of approximately $1.99 billion, ranking it in the top 100 by market capitalization.

2、UXLINK

Similarly built on Telegram, UXLINK is a social platform and infrastructure focused on close-knit social interactions. Since its launch in April 2023, UXLINK has become a leading new-generation social product with its unique Link-to-Earn gameplay. According to the project’s official website, UXLINK has over 7 million registered users from 190 countries and regions, with 100,000 groups reaching over 8 million users. Recently, UXLINK completed the first phase of its NFT distribution event, which serves as the basis for the upcoming large-scale $UXLINK token airdrop and future tiered operations.

https://dapp.uxlink.io/

2. Mass Adoption Methodology

As a perennial buzzword in the Web3 world, Mass Adoption is an unavoidable challenge for almost all application-layer startup teams and the fundamental reason why sectors like gaming, social, and RWA (Real-World Assets) attract significant attention.

The obstacles to Mass Adoption can generally be categorized as follows:

• Lack of compliant channels for institutional funds to enter and exit
• High entry barriers and lack of trust for ordinary users
• Underdeveloped developer ecosystem
• Infrastructure incapable of supporting large-scale applications
• Lack of investment targets that appeal to the general public

Regarding the first point, we have witnessed the approval of the Bitcoin ETF in this cycle, and the listing of the Ethereum ETF is imminent. Changes in the macro environment have intensified calls for a true “killer app” in Web3.

From a more straightforward perspective, the two core elements to achieve Mass Adoption are:

• Lower entry and usage barriers, along with smoother products
• Positive externalities from user virality efficiency and ecosystem expansion capabilities

The following will compare and discuss the methodologies of NOTCOIN and UXLINK in achieving Mass Adoption.

First, let’s summarize the differences in the methodologies of NOTCOIN and UXLINK for Mass Adoption.

1. Narrative ideas

2. NOTCOIN: Gaming + Meme

• The gaming aspect is reflected in its play-to-earn mechanism.
• The meme aspect is evident in the project’s name and the blank whitepaper.
• Essentially, it operates with a meme-focused strategy, engaging in traffic business within the attention economy.

1. UXLINK: Social Platform + Infrastructure

• Built on Telegram’s user base and existing relationship network, UXLINK establishes a new trust-based social relationship on-chain.
• Internally within the Telegram user pool, it creates a new layer of incentivized on-chain trust relationships, avoiding the redundancy of external Dapps.
• The social platform’s stickiness and retention are significantly higher than gaming or play-to-earn platforms. UXLINK leverages social as its entry point, enhancing its stickiness for other ecosystem collaborations and strengthening its distribution capability.

1. User Onboard

• 1. NOTCOIN: Tap-to-Earn
• Integrates Telegram mini app for free and lightweight mining.
• Core gameplay is simple and direct: tap the screen to earn coins.
• Other features include team cooperation, point leagues, energy management, and referral rewards.

1. UXLINK: Link-to-Earn

• Guides users to share invitation links to “join UXLink’s TG community,” where invitees can earn UXUY points.
• Users can quickly build real-world social networks on-chain through Link-to-Earn trust links.
• Social networks among acquaintances can easily spread from one-on-one interactions, forming the basis for group and network effects.

1. Developer introduction

2. NOTCOIN: No External Developers.

• The game code is open source, allowing developers to audit its operation mechanisms.
• No external developers are introduced.

1. UXLINK: Actively Incorporating External Developers.

• A large amount of social relationship data accumulated at the Dapp layer is provided to developers through APIs at the protocol layer.
• The AWC protocol can handle on-chain identities and asset relationships, assisting AI models in behavior analysis and recommendations.

1. Infrastructure

2. NOTCOIN: Telegram Mini App

3. UXLINK: Self-built Infrastructure

• RWS Protocol: Mainly addresses the issue of familiar social network mapping, aiding developers in achieving better recommendations and growth.
• AWC Protocol: Primarily tackles on-chain identity and asset relationships, assisting developers in gaining deeper insights into users and aiding AI models in behavior analysis and recommendations.

1. Ecological cooperation

2. NOTCOIN: Focused on the Telegram ecosystem.

• Received public support from TON Labs and TON Foundation, integrated into the Telegram wallet.
• Collaborated with Catizen (casual gaming), TonGifts (red packet application), and others.

1. UXLINK: Collaborates extensively with DeFi, AI, GameFi, etc.

• Collaborated with WEB3 wallets such as Binance and OKX for the distribution of UXUY points and NFTs.
• Launched the “UXLINK Social Ecology Alliance” to further expand developer community and third-party project collaborations, leading to rapid growth in revenue and profits recently.

1. Incentive methods

2. NOTCOIN: Fair Distribution + Total Circulation

• Abandon ownership, 0% transaction tax, enhancing decentralization and fairness
• Fully circulating upon launch.

1. UXLINK: Tiered Operations + Long-term Incentives

• Tiered operations achieved through the issuance of 4 levels of community NFTs
• Reserving 65% of incentives for the community
• Active users can receive long-term incentives in UXLINK and ecosystem projects.

1. Token use cases

2. NOTCOIN: Meme coin currently lacks utility.

3. UXLINK: Clear Token Empowerment + Deflation Expectation

• Developers use $UXLINK to pay for protocol, data, and Dapp usage fees, with 85-90% allocated to community users.
• Users pay $UXLINK as transaction commissions (1%-3%), gaining airdrops/investment opportunities.
• Partners pay $UXLINK for customer acquisition assistance.
• With limited supply, $UXLINK has clear and distinct use cases, forming a healthy deflationary model.

3. On-chain data insights

Due to the uncertainty of off-chain data sources and criteria, this section primarily compares the on-chain data of NOTCOIN on TON and UXLINK on Arbitrum/EVM.

1. Holders

The number of holders is a key indicator of mass adoption and potential, forming the basis of consensus. A significant number of holders often correlates with strong community recognition. Pepe, currently ranked fourth in terms of holder count among meme coins, trails only DOGE, SHIB, and MEME. Since surpassing 100k holders in May this year, Pepe’s price has entered a favorable upward trend.

https://bitscreener.com/Top-Cryptos-With-Most-Holders?t=overview&p=1

https://dune.com/wuligy/pepe-metrics

According to on-chain data from the TON network, NOTCOIN had approximately 220,000 $NOT holders before its Token Generation Event (TGE). After listing, the number of holders steadily increased, and currently, the total number of holders has exceeded 1.6 million.

https://tonalytica.redoubt.online/public/dashboards/DdU5wpspip3RiIozMgVm2Tv8D9skZjSaNdMoumck?org_slug=default

Due to the absence of token issuance for UXLINK, we estimate future $UXLINK token holders based on on-chain points and NFT holdings. According to data from Dune, UXLINK currently has over 4.4 million on-chain points and NFT holders, including over 1.5 million NFT holders. Only high-quality community users meeting certain point requirements can mint NFTs to become NFT holders, and NFT holders are entitled to 100% airdrops. Therefore, it can be assumed that UXLINK had approximately 1.5 million holders before listing, a number comparable to the scale of $NOT after listing. As time progresses, the expected number of holders before the Token Generation Event (TGE) is anticipated to be even higher, making it potentially the largest airdrop in history in terms of coverage.

https://dune.com/uxlink/uxuy

https://x.com/UXLINKofficial

1. Active users

We use the active holders during the $NOT Token Generation Event (TGE) and the following 5 days as an estimate of NOTCOIN’s daily activity. Overall, the data shows a downward trend, decreasing from an initial 500,000 to 200,000 gradually.

https://tonalytica.redoubt.online/public/dashboards/DdU5wpspip3RiIozMgVm2Tv8D9skZjSaNdMoumck?org_slug=default

DappRadar data indicates that UXLINK has over 500,000 daily active users, with figures of 574,000 for 24 hours, 1 million for 7 days, and 3.8 million for 30 days, which align closely with official disclosures. Given that UXLINK has established a strong Web3 social network among its users and will continue to airdrop to active users after listing, there are reasons to believe that UXLINK will be able to maintain its user stickiness effectively.

https://dappradar.com/rankings/social

https://dune.com/queries/3477817/5845084

1. Token distribution

According to the official X account of NOTCOIN, the total supply of $NOT tokens is 102,719,221,714. Out of this, 80,219,221,714 tokens (78% of the total) will be allocated to miners (Tap-to-Earn) and Voucher (NFT) holders, while the remaining 22,500,000,000 tokens (22% of the total) will be allocated to future ecosystem funds, development funds, etc.

According to the whitepaper information, UXLINK will adopt a dual-token model, including a utility token ($UXUY points) and a governance token ($UXLINK).

$UXUY points are generated based on the Proof of Link (POL) mechanism, with no pre-minting. Users obtain tokens through inviting others and contributing to the ecosystem. Rewards will gradually decrease based on time, network connections, and total network size.

The total supply of $UXLINK tokens is 1,000,000,000. Out of this, 65% will be allocated to community contributors and developers (POW, Link-to-Earn & Build-to-Earn), while the remaining 35% will be allocated to investors, the team, and project development.

4. Conclusion

In conclusion, whether it’s the Mass Adoption example of the previous cycle like STEPN, or the attention-grabbing NOTCOIN and UXLINK of this cycle, their remarkable achievements in a short period stem from designing products with mass adoption as the starting point rather than focusing on a specific category. Specifically, STEPN and NOTCOIN are not conventional gaming projects, and UXLINK is far from being just a Web3-improved messaging product. Low barriers to entry, fun, and correct incentives are their common features, deeply embedded in the DNA of mass adoption. We look forward to excellent products like NOTCOIN and UXLINK continually shortening the distance to widespread adoption of Web3.

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