From October 16th of last year, when Cointelegraph published fake news about the pass of the Bitcoin ETF, to January 11th this year, when the ETF was finally passed, crypto market has experienced a surge in price. As bitcoin is more directly impacted by ETF, Ethereum and bitcoin’s price diverged during this period. With bitcoin peaking at nearly $49,000, having recovered 2/3 of its previous bull market peak, Ethereum peaked at around $2,700, just over half of its previous bull market peak. But since the Bitcoin ETF landed, the ETH/BTC trend has rebounded significantly, in addition to the expectation of an upcoming Ethereum ETF, another important reason is that the delayed Cancun upgrade recently announced public testing on the Goerli test network, signaling that it is on the edge. As things stand, the Cancun upgrade will not take place until the first quarter of 2024 at the earliest. The Cancun upgrade is part of Ethereum’s Serenity phase, designed to address Ethereum’s low TPS and high transaction costs at this stage, and follows the Frontier, Homestead, and Metropolis phases of Ethereum. Prior to Serenity, Ethereum had gone through Frontier, Homestead, and Metropolis phases, which seperately addressed problems of developing thresholds, Dos attacks, and POS transition on Ethereum. The Ethereum roadmap clearly states that the main goal of the current phase is to realize cheaper transactions and a better user experience.
Source: TradingView. ETH/BTC exchange rate trend in the past year
As a decentralized community, Ethereum’s upgrades are based on proposals made by the developer community that are ultimately supported by the majority of the Ethereum community, including the ERC proposals that have been adopted and those that are still under discussion or will be implemented on the mainnet soon, collectively referred to as EIP proposals. At the Cancun upgrade, five EIP proposals are expected to be adopted: EIP-1153, EIP-4788, EIP-5656, EIP-6780 and EIP-4844.
In addition, two other core technologies utilized in EIP-4844 are KZG polynomial promises and temporary storage, which were analyzed in detail in our previous article Kernel Ventures: Exploring Data Availability — In Relation to Historical Data Layer Design, which explored the design of the DA and historical data layers. In summary, EIP-4844’s changes to the size of Ethereum’s individual block capacity and the location where transaction data is stored have significantly increased the TPS of Ethereum network while reducing its gas.
Source: Kernel Ventures. The difference between the three opcodes.
Source: Kernel Ventures. How to call Beacon Root.
Source: Kernel Ventures.The process of copying Ethereum data and the changes in gas consumption.
For an introduction to the principles of DA and the various DA types, it can be learned from our organization’s previous article Kernel Ventures: Exploring Data Availability — In Relation to Historical Data Layer Design. For DA projects, the revenue comes from the fees paid by users for storing data on them, and the expenses come from the fees paid to maintain the operation of the storage network and the persistence and security of the stored data. The remaining value of the network is the value accumulated by the network, and the main means for DA projects to realize the value increase is to improve the utilization of network storage space, so as to attract as many users as possible to use the network for storage. On the other hand, improvements in storage technology such as data compression or slice-and-dice storage can reduce network expenses, and on the other hand, realize higher value accumulation.
There are three main types of DA services today, DA for main chain, modularization DA, and Storage Chain DA, which are described and differentiated in Kernel Ventures: Exploring Data Availability — In Relation to Historical Data Layer Design.
The Cancun upgrade brought faster data growth to Ethereum while not changing the data storage method synchronized across the network, which made the main chain have to carry out regular cleaning of a large amount of historical data and delegate the function of long-term storage of transaction data. However, this part of the historical data is still in demand in the process of airdrops conducted by project parties and data analysis by on-chain analytics organizations. The value of the data behind it will attract competition from different DA projects, and the key to determining the market share lies in the data security and storage cost of DA projects.
Let’s celebrate the reveal of our new website! Please visit http://EthStorage.io to see the brand new design!
Meet the Frontier of Scalability
Real-time Cost Comparison with Ethereum
How EthStorage Works
Core Features of EthStorage
Applications Enabled by EthStorage
However, comparing the content of the latest official website with that of the 2022 version, except for the cooler front-end effect and more detailed introduction, it has not realized too many innovations in service functions, and the main promotion is still storage and Web3Q domain name service. If interested, can click the following link to get the test token W3Q to experience EthStorage service on Galileo Chain network. To get the token, you need to have a W3Q domain name or an account with a balance of more than 0.1 ETH on the main network. Judging from the recent outpouring of water from the tap, there has not been very large participation at this stage, despite some publicity. However, combined with the fact that EthStorage just received a $7 million seed round of financing in July this year and did not see any obvious source of this funding, it is possible that the project is secretly brewing some infrastructure advancement, waiting for the Cancun upgrade to arrive in the pre-release to attract the greatest heat.
Source: Web3q.io. EthStorage’s Faucet
Source: CoinmarketCap. TIA token price trend
Due to the increasing number of users and the continuous development of projects on Ethereum, the low TPS of Ethereum has become a huge obstacle to the further development of its ecosystem, and the high transaction fees on Ethereum also make it difficult to promote some projects involving complex interactions on a large scale. However, many projects have already landed on Ethereum, and there are huge costs and risks in migrating, and at the same time, except for the Bitcoin public chain focused on payment, it is difficult to find a public chain with the same security as Ethereum. The emergence of Layer2 is an attempt to solve the above problems by placing all transaction processing and calculations on another public chain (Layer2), verifying the packaged data through the smart contracts bridged with Layer1, and changing the status on the main network. Layer2 focuses on transaction processing and validation, using Ethereum as the DA layer to store compressed transaction data, resulting in faster speeds and lower computational costs. Users who wish to use Layer2 to execute transactions must purchase Layer2 tokens and pay the network operator in advance. The Layer2 network operator has to pay for the security of the data stored on Ethereum, and the revenue of Layer2 is the amount paid by users for the security of the Layer2 data minus the amount paid by Layer2 for the security of the data on Layer1. So for Layer2 on Ethereum, the following two improvements can bring more revenue. From the perspective of open source, the more active the Ethereum ecosystem is, the more projects there are, the more users and projects will have the need to reduce gas and accelerate transactions, which will bring a larger user base to the Layer2 ecosystem, and under the premise that the profit from a single transaction remains unchanged, more transactions will bring more revenue to the Layer2 network operator. From the point of view of cost saving, if the storage cost of Ethereum decreases, the DA layer storage cost paid by the Layer2 project side decreases, and the number of transactions remains unchanged, the Layer2 operator can also get more revenue.
Around 2018, the Layer2 scheme of Ethereum presents a blossoming situation, and there are 4 kinds of schemes: Sidechain, Rollup, State Channel and Plasma. However, due to the risk of data unavailability during off-chain transmission and a large number of grief attacks, State Channel has been gradually marginalized from Layer2 schemes at this stage, and Plasma is relatively niche and cannot enter the top 10 in terms of TVL in Layer2, so it will not be discussed there. Finally, Layer2 solutions in the form of sidechains that do not use Ethereum as a DA layer at all have been gradually excluded from the definition of Layer2. In this paper, we will only discuss the mainstream Layer2 scheme Rollup and analyze it with its sub-tracks ZK Rollup and Op Rollup.
Source: Kernel Ventures. Optimistic Rollup principle
source: L2BEAT. Total TVL of Ethereum Layer2
One of the main reasons why Op Rollup ecosystem can occupy the leading position now is its friendly development environment. It has completed the first round of Layer2 release and mainnet launch before ZK Rollup, which attracted a large number of DApp developers suffering from the limitations of Ethereum fees and low TPS, and shifted the position of DApp development from Layer1 to Layer2 migration. At the same time, Op Layer2 has a higher compatibility with EVM in the bottom layer, which clears the obstacles for the migration of projects on the main network of Ethereum, and realizes the deployment of various types of DApps on Ethereum such as Uniswap, Sushiswap, Cureve and so on to Layer2 in the fastest possible time, and even attracts projects such as Wordcoin and other projects to migrate from the main network of Polygon. At the present stage, Op Layer2 has not only Uniswap V3, a leading Ethereum DeFi, and GMX, a native DeFi project with a TVL of more than 100 million dollars, but also Friend.tech, a SocialFi project with a transaction fee of more than 20 million dollars, which not only completes the accumulation of the number of projects, but also promotes the qualitative breakthrough of the whole ecosystem by the high-quality projects in each track. But in the long run, ZK Lite will not be the best choice. However, in the long run, ZK Layer2 (ZK Rollup Layer2) has a higher TPS limit and lower gas consumption for a single transaction, and Op Layer2 will face a fierce competition with ZK Layer2 when ZK Rollup technology is gradually improved.
Source: Dune. Friend.tech’s transaction fees and GMX V2’s TVL
Source: Kernel Ventures. Zero-knowledge Rollup principle
Source: Kernel Ventures. Existing ZK Layer2 projects and their compatibility with Ethereum.
Compatibility with Ethereum also makes it difficult to migrate native projects to it. Since bytecode is not fully interoperable, projects need to make changes to the underlying contract to adapt to ZKEVM, a process that involves many difficulties and risks and thus slows down the migration process of Ethereum native projects. It can be seen that at this stage, most of the projects on ZK Layer2 are native projects, and they are mainly DeFi such as Zigzag and SyncSwap, which are relatively less difficult to develop, and the total number and diversity of projects on ZK Layer2 are waiting for further development. However, the advantage of ZK Layer2 lies in its technological advancement. If the compatibility between ZKEVM and EVM can be realized and the ZKp generation algorithm can be perfected, the performance of ZK Layer2 will have a better upper limit compared to Op Layer2. This is also the reason why ZK Layer2 projects continue to emerge in the Op Layer2-dominated market. As the Op Layer2 track has already been carved up, the most appropriate way for the latecomers to attract users to migrate from their original networks is to propose an expected better solution. However, even if ZK Layer2 is technically perfected one day, if Op Layer2 has formed a comprehensive ecosystem with enough projects on the ground, even if there is a Layer2 with better performance, whether users and developers are willing to take the huge risk of migrating will still be an unknown. In addition, Op Layer2 is also making improvements at this stage to stabilize its ecological position, including Optimism’s open-source Op Stack to assist other Op Layer2 developers in rapid development, and improvements to the challenge method such as the dichotomous challenge method. While ZK Layer2 is in the process of improvement, Op Layer2 is not slowing down its development, so the important task of ZK Layer2 at this stage is to grasp the improvement of cryptographic algorithms and EVM compatibility in order to prevent users’ dependence on the Op Layer2 ecosystem.
Source: L2BEAT. The current TPS of mainstream Layer2 projects
The Cancun upgrade will be positive for the entire Layer2 ecosystem. Since the core change in the Cancun upgrade is to reduce the cost of data storage and the size of individual blocks on Ethereum, Layer2, which uses Ethereum as its DA layer, will naturally see a corresponding increase in TPS and a reduction in the storage fees it pays to Layer1. However, due to the difference in the degree of use of the two Rollups for the Ethereum DA layer, there will be a difference in the degree of benefit for Op Layer2 and ZK Layer2.
Similar to Web2 applications, DApps serves to provide a service to users on Ethereum. For example, Uniswap provides users with real-time exchange of different ERC20 tokens; Aave provides users with overcollateralized lending and flash lending services; and Mirror provides creators with decentralized content creation opportunities. However, the difference is that in Web2, the main way to profit is to attract more users to the platform through low-cost and high-quality services, and then use the traffic as a value to attract third-party advertisements and profit from the advertisements. However, DApp maintains zero infringement on users’ attention in the whole process, and does not provide any recommendation to users, but collects the corresponding commission from a single service after providing a certain service to users. Thus, the value of a DApp comes mainly from the number of times users use the DApp’s services and the depth of each interaction, and if a DApp wants to increase its value, it needs to provide services that are better than those of similar DApps, so that more developers will tend to use it rather than other DApps.
At this stage, Ethereum DApps are dominated by DeFi, GameFi, and SocialFi. There were some Gamble projects in the early days, but due to the limitation of Ethereum’s transaction speeds and the release of EOS, which is a more suitable public chain, the Gamble projects have gradually declined on Ethereum. These three types of DApps provide financial, gaming and social services respectively, and realize value capture from them.
Source: DAppRadar. Top 10 dApps in Ethereum contract assets
Source: DAppRadar. UAW comparison of leading SocialFi and DeFi projects on Layer1 and Layer2
The landing of the Cancun upgrade will not only bring higher TPS and lower storage costs to Ethereum, but also a surge in storage pressure. DA and Layer2 are the ones that will be heavily impacted by the upgrade. In contrast, DA projects that do not use Ethereum in their underlying data storage are not supported by the Ethereum development community, and while there are opportunities, it need to be more cautious when dealing with specific projects. Since most of the ZK system Layer2 tokens have not yet been introduced, and Arbitrium has strengthened significantly in the recent period in anticipation of the Cancun upgrade, if the price of Arb’s coins can stabilize through the pullback phase, Arb and its ecosystem of related projects should see a good rise along with the landing of Cancun. Due to the influx of speculators, the DYDX project may also have some opportunity at the Cancun upgrade node. Finally, Rollup has a natural advantage for storing Layer2-related transaction history data, when it comes to providing historical data access services, Rollup on Layer2 will also be a good choice.
If we take a longer-term perspective, the Cancun upgrade has created conditions for the development and performance of various types of DApps, and in the future, we will inevitably see Web3 projects gradually approaching Web2 in terms of interactive functions and real-time performance, which will bring Ethereum to the goal of a time computer, and it is worth making long-term investments for any pragmatic development projects. Ethereum has been in a weak position relative to Bitcoin in the recent market rally, and while Bitcoin has recovered to nearly 2/3 of its previous bull market high, Ethereum has not yet recovered 1/2 of its previous high.The arrival of the Cancun upgrade may change this trend and bring Ethereum a round of complementary gains, after all, as a rare public chain that can maintain profitability while in the midst of token deflation, there is indeed an undervalued value at this stage.
From October 16th of last year, when Cointelegraph published fake news about the pass of the Bitcoin ETF, to January 11th this year, when the ETF was finally passed, crypto market has experienced a surge in price. As bitcoin is more directly impacted by ETF, Ethereum and bitcoin’s price diverged during this period. With bitcoin peaking at nearly $49,000, having recovered 2/3 of its previous bull market peak, Ethereum peaked at around $2,700, just over half of its previous bull market peak. But since the Bitcoin ETF landed, the ETH/BTC trend has rebounded significantly, in addition to the expectation of an upcoming Ethereum ETF, another important reason is that the delayed Cancun upgrade recently announced public testing on the Goerli test network, signaling that it is on the edge. As things stand, the Cancun upgrade will not take place until the first quarter of 2024 at the earliest. The Cancun upgrade is part of Ethereum’s Serenity phase, designed to address Ethereum’s low TPS and high transaction costs at this stage, and follows the Frontier, Homestead, and Metropolis phases of Ethereum. Prior to Serenity, Ethereum had gone through Frontier, Homestead, and Metropolis phases, which seperately addressed problems of developing thresholds, Dos attacks, and POS transition on Ethereum. The Ethereum roadmap clearly states that the main goal of the current phase is to realize cheaper transactions and a better user experience.
Source: TradingView. ETH/BTC exchange rate trend in the past year
As a decentralized community, Ethereum’s upgrades are based on proposals made by the developer community that are ultimately supported by the majority of the Ethereum community, including the ERC proposals that have been adopted and those that are still under discussion or will be implemented on the mainnet soon, collectively referred to as EIP proposals. At the Cancun upgrade, five EIP proposals are expected to be adopted: EIP-1153, EIP-4788, EIP-5656, EIP-6780 and EIP-4844.
In addition, two other core technologies utilized in EIP-4844 are KZG polynomial promises and temporary storage, which were analyzed in detail in our previous article Kernel Ventures: Exploring Data Availability — In Relation to Historical Data Layer Design, which explored the design of the DA and historical data layers. In summary, EIP-4844’s changes to the size of Ethereum’s individual block capacity and the location where transaction data is stored have significantly increased the TPS of Ethereum network while reducing its gas.
Source: Kernel Ventures. The difference between the three opcodes.
Source: Kernel Ventures. How to call Beacon Root.
Source: Kernel Ventures.The process of copying Ethereum data and the changes in gas consumption.
For an introduction to the principles of DA and the various DA types, it can be learned from our organization’s previous article Kernel Ventures: Exploring Data Availability — In Relation to Historical Data Layer Design. For DA projects, the revenue comes from the fees paid by users for storing data on them, and the expenses come from the fees paid to maintain the operation of the storage network and the persistence and security of the stored data. The remaining value of the network is the value accumulated by the network, and the main means for DA projects to realize the value increase is to improve the utilization of network storage space, so as to attract as many users as possible to use the network for storage. On the other hand, improvements in storage technology such as data compression or slice-and-dice storage can reduce network expenses, and on the other hand, realize higher value accumulation.
There are three main types of DA services today, DA for main chain, modularization DA, and Storage Chain DA, which are described and differentiated in Kernel Ventures: Exploring Data Availability — In Relation to Historical Data Layer Design.
The Cancun upgrade brought faster data growth to Ethereum while not changing the data storage method synchronized across the network, which made the main chain have to carry out regular cleaning of a large amount of historical data and delegate the function of long-term storage of transaction data. However, this part of the historical data is still in demand in the process of airdrops conducted by project parties and data analysis by on-chain analytics organizations. The value of the data behind it will attract competition from different DA projects, and the key to determining the market share lies in the data security and storage cost of DA projects.
Let’s celebrate the reveal of our new website! Please visit http://EthStorage.io to see the brand new design!
Meet the Frontier of Scalability
Real-time Cost Comparison with Ethereum
How EthStorage Works
Core Features of EthStorage
Applications Enabled by EthStorage
However, comparing the content of the latest official website with that of the 2022 version, except for the cooler front-end effect and more detailed introduction, it has not realized too many innovations in service functions, and the main promotion is still storage and Web3Q domain name service. If interested, can click the following link to get the test token W3Q to experience EthStorage service on Galileo Chain network. To get the token, you need to have a W3Q domain name or an account with a balance of more than 0.1 ETH on the main network. Judging from the recent outpouring of water from the tap, there has not been very large participation at this stage, despite some publicity. However, combined with the fact that EthStorage just received a $7 million seed round of financing in July this year and did not see any obvious source of this funding, it is possible that the project is secretly brewing some infrastructure advancement, waiting for the Cancun upgrade to arrive in the pre-release to attract the greatest heat.
Source: Web3q.io. EthStorage’s Faucet
Source: CoinmarketCap. TIA token price trend
Due to the increasing number of users and the continuous development of projects on Ethereum, the low TPS of Ethereum has become a huge obstacle to the further development of its ecosystem, and the high transaction fees on Ethereum also make it difficult to promote some projects involving complex interactions on a large scale. However, many projects have already landed on Ethereum, and there are huge costs and risks in migrating, and at the same time, except for the Bitcoin public chain focused on payment, it is difficult to find a public chain with the same security as Ethereum. The emergence of Layer2 is an attempt to solve the above problems by placing all transaction processing and calculations on another public chain (Layer2), verifying the packaged data through the smart contracts bridged with Layer1, and changing the status on the main network. Layer2 focuses on transaction processing and validation, using Ethereum as the DA layer to store compressed transaction data, resulting in faster speeds and lower computational costs. Users who wish to use Layer2 to execute transactions must purchase Layer2 tokens and pay the network operator in advance. The Layer2 network operator has to pay for the security of the data stored on Ethereum, and the revenue of Layer2 is the amount paid by users for the security of the Layer2 data minus the amount paid by Layer2 for the security of the data on Layer1. So for Layer2 on Ethereum, the following two improvements can bring more revenue. From the perspective of open source, the more active the Ethereum ecosystem is, the more projects there are, the more users and projects will have the need to reduce gas and accelerate transactions, which will bring a larger user base to the Layer2 ecosystem, and under the premise that the profit from a single transaction remains unchanged, more transactions will bring more revenue to the Layer2 network operator. From the point of view of cost saving, if the storage cost of Ethereum decreases, the DA layer storage cost paid by the Layer2 project side decreases, and the number of transactions remains unchanged, the Layer2 operator can also get more revenue.
Around 2018, the Layer2 scheme of Ethereum presents a blossoming situation, and there are 4 kinds of schemes: Sidechain, Rollup, State Channel and Plasma. However, due to the risk of data unavailability during off-chain transmission and a large number of grief attacks, State Channel has been gradually marginalized from Layer2 schemes at this stage, and Plasma is relatively niche and cannot enter the top 10 in terms of TVL in Layer2, so it will not be discussed there. Finally, Layer2 solutions in the form of sidechains that do not use Ethereum as a DA layer at all have been gradually excluded from the definition of Layer2. In this paper, we will only discuss the mainstream Layer2 scheme Rollup and analyze it with its sub-tracks ZK Rollup and Op Rollup.
Source: Kernel Ventures. Optimistic Rollup principle
source: L2BEAT. Total TVL of Ethereum Layer2
One of the main reasons why Op Rollup ecosystem can occupy the leading position now is its friendly development environment. It has completed the first round of Layer2 release and mainnet launch before ZK Rollup, which attracted a large number of DApp developers suffering from the limitations of Ethereum fees and low TPS, and shifted the position of DApp development from Layer1 to Layer2 migration. At the same time, Op Layer2 has a higher compatibility with EVM in the bottom layer, which clears the obstacles for the migration of projects on the main network of Ethereum, and realizes the deployment of various types of DApps on Ethereum such as Uniswap, Sushiswap, Cureve and so on to Layer2 in the fastest possible time, and even attracts projects such as Wordcoin and other projects to migrate from the main network of Polygon. At the present stage, Op Layer2 has not only Uniswap V3, a leading Ethereum DeFi, and GMX, a native DeFi project with a TVL of more than 100 million dollars, but also Friend.tech, a SocialFi project with a transaction fee of more than 20 million dollars, which not only completes the accumulation of the number of projects, but also promotes the qualitative breakthrough of the whole ecosystem by the high-quality projects in each track. But in the long run, ZK Lite will not be the best choice. However, in the long run, ZK Layer2 (ZK Rollup Layer2) has a higher TPS limit and lower gas consumption for a single transaction, and Op Layer2 will face a fierce competition with ZK Layer2 when ZK Rollup technology is gradually improved.
Source: Dune. Friend.tech’s transaction fees and GMX V2’s TVL
Source: Kernel Ventures. Zero-knowledge Rollup principle
Source: Kernel Ventures. Existing ZK Layer2 projects and their compatibility with Ethereum.
Compatibility with Ethereum also makes it difficult to migrate native projects to it. Since bytecode is not fully interoperable, projects need to make changes to the underlying contract to adapt to ZKEVM, a process that involves many difficulties and risks and thus slows down the migration process of Ethereum native projects. It can be seen that at this stage, most of the projects on ZK Layer2 are native projects, and they are mainly DeFi such as Zigzag and SyncSwap, which are relatively less difficult to develop, and the total number and diversity of projects on ZK Layer2 are waiting for further development. However, the advantage of ZK Layer2 lies in its technological advancement. If the compatibility between ZKEVM and EVM can be realized and the ZKp generation algorithm can be perfected, the performance of ZK Layer2 will have a better upper limit compared to Op Layer2. This is also the reason why ZK Layer2 projects continue to emerge in the Op Layer2-dominated market. As the Op Layer2 track has already been carved up, the most appropriate way for the latecomers to attract users to migrate from their original networks is to propose an expected better solution. However, even if ZK Layer2 is technically perfected one day, if Op Layer2 has formed a comprehensive ecosystem with enough projects on the ground, even if there is a Layer2 with better performance, whether users and developers are willing to take the huge risk of migrating will still be an unknown. In addition, Op Layer2 is also making improvements at this stage to stabilize its ecological position, including Optimism’s open-source Op Stack to assist other Op Layer2 developers in rapid development, and improvements to the challenge method such as the dichotomous challenge method. While ZK Layer2 is in the process of improvement, Op Layer2 is not slowing down its development, so the important task of ZK Layer2 at this stage is to grasp the improvement of cryptographic algorithms and EVM compatibility in order to prevent users’ dependence on the Op Layer2 ecosystem.
Source: L2BEAT. The current TPS of mainstream Layer2 projects
The Cancun upgrade will be positive for the entire Layer2 ecosystem. Since the core change in the Cancun upgrade is to reduce the cost of data storage and the size of individual blocks on Ethereum, Layer2, which uses Ethereum as its DA layer, will naturally see a corresponding increase in TPS and a reduction in the storage fees it pays to Layer1. However, due to the difference in the degree of use of the two Rollups for the Ethereum DA layer, there will be a difference in the degree of benefit for Op Layer2 and ZK Layer2.
Similar to Web2 applications, DApps serves to provide a service to users on Ethereum. For example, Uniswap provides users with real-time exchange of different ERC20 tokens; Aave provides users with overcollateralized lending and flash lending services; and Mirror provides creators with decentralized content creation opportunities. However, the difference is that in Web2, the main way to profit is to attract more users to the platform through low-cost and high-quality services, and then use the traffic as a value to attract third-party advertisements and profit from the advertisements. However, DApp maintains zero infringement on users’ attention in the whole process, and does not provide any recommendation to users, but collects the corresponding commission from a single service after providing a certain service to users. Thus, the value of a DApp comes mainly from the number of times users use the DApp’s services and the depth of each interaction, and if a DApp wants to increase its value, it needs to provide services that are better than those of similar DApps, so that more developers will tend to use it rather than other DApps.
At this stage, Ethereum DApps are dominated by DeFi, GameFi, and SocialFi. There were some Gamble projects in the early days, but due to the limitation of Ethereum’s transaction speeds and the release of EOS, which is a more suitable public chain, the Gamble projects have gradually declined on Ethereum. These three types of DApps provide financial, gaming and social services respectively, and realize value capture from them.
Source: DAppRadar. Top 10 dApps in Ethereum contract assets
Source: DAppRadar. UAW comparison of leading SocialFi and DeFi projects on Layer1 and Layer2
The landing of the Cancun upgrade will not only bring higher TPS and lower storage costs to Ethereum, but also a surge in storage pressure. DA and Layer2 are the ones that will be heavily impacted by the upgrade. In contrast, DA projects that do not use Ethereum in their underlying data storage are not supported by the Ethereum development community, and while there are opportunities, it need to be more cautious when dealing with specific projects. Since most of the ZK system Layer2 tokens have not yet been introduced, and Arbitrium has strengthened significantly in the recent period in anticipation of the Cancun upgrade, if the price of Arb’s coins can stabilize through the pullback phase, Arb and its ecosystem of related projects should see a good rise along with the landing of Cancun. Due to the influx of speculators, the DYDX project may also have some opportunity at the Cancun upgrade node. Finally, Rollup has a natural advantage for storing Layer2-related transaction history data, when it comes to providing historical data access services, Rollup on Layer2 will also be a good choice.
If we take a longer-term perspective, the Cancun upgrade has created conditions for the development and performance of various types of DApps, and in the future, we will inevitably see Web3 projects gradually approaching Web2 in terms of interactive functions and real-time performance, which will bring Ethereum to the goal of a time computer, and it is worth making long-term investments for any pragmatic development projects. Ethereum has been in a weak position relative to Bitcoin in the recent market rally, and while Bitcoin has recovered to nearly 2/3 of its previous bull market high, Ethereum has not yet recovered 1/2 of its previous high.The arrival of the Cancun upgrade may change this trend and bring Ethereum a round of complementary gains, after all, as a rare public chain that can maintain profitability while in the midst of token deflation, there is indeed an undervalued value at this stage.