MEME plays a central role in Web3 culture, quickly resonating within the cryptocurrency community through its unique dissemination methods and wide accessibility. These typically humorous, satirical digital images or concepts deepen connections among community members and serve as vital means of expressing viewpoints, emotions, and market trends.

MEME transcends language and cultural barriers, achieving widespread dissemination at minimal cost, thus playing an indispensable role in driving awareness and participation in Web3 projects.

Recently, MEME coins’ performance in the market has garnered widespread attention. According to CoinMarketCap data, both the market capitalization and trading volume of MEME coins have shown significant growth, reflecting the popularity of such currencies and investors’ high interest.

For example, BOOK OF MEME ($BOME) achieved over 1000% growth in a short period. The main reason behind this phenomenon lies in the large supply and low unit price of MEME coins, making them an attractive choice for capital during bull markets as investors seek the potential for high returns through small investments.

Additionally, MEME coins often revolve around lighthearted and humorous themes, making them easy to spread rapidly on social media, thereby attracting more attention and participation.

1. MEME Propagation Mechanism

1. Social Media and Community Interaction

Social media platforms are key channels for the propagation of MEME coins. Through platforms like Twitter, Reddit, Telegram, etc., project teams directly interact with users, share updates, host events, and respond to community feedback. This interaction not only boosts the project’s visibility but also strengthens community cohesion, making information dissemination faster and more effective.

Bitcoin ($BTC), as the earliest cryptocurrency, primarily engages in community interaction through social media platforms like Twitter, Reddit, etc. Members of the BTC community often share market dynamics, technical updates, and investment strategies, forming a robust network for information sharing.

For example, the r/Bitcoin subreddit on Reddit has over 1 million subscribers. These users enhance BTC’s brand awareness and market influence through discussions and sharing, forming a strong consensus within the community.

2. Viral Marketing

MEME coin’s viral marketing relies on highly shareable content, such as attention-grabbing slogans, amusing images, or unique concepts. This content is easily accepted by users and rapidly disseminated across social networks, achieving cost-effective yet efficient market promotion, garnering widespread attention for MEME coins in a short period.

$AKITA leverages the visual elements of Shiba Inu, a breed of dog with a broad audience in both the Web2 and Web3 worlds, to quickly spread through creative content on social media platforms.

For example, $AKITA community members create various MEME images and videos related to Shiba Inu, which are widely shared on platforms like Twitter and Reddit due to their humor and visual appeal. Additionally, $AKITA enhances its viral marketing effect by hosting online contests and interactive activities, such as creating and auctioning NFT artworks.

These activities not only increase community engagement for $AKITA but also attract the attention of more potential investors, making $AKITA a hot MEME coin in the market within a short time.

3. Making Use of The Celebrity Effect

Utilizing the celebrity effect to spread MEME coins involves collaborating with influential public figures to share information about MEME coins on their social media platforms, attracting the attention of their followers. This can be achieved by creating highly interactive content such as challenges and live streams to increase user engagement. Launching limited edition MEME coins or merchandise in collaboration with celebrities and combining charitable activities to enhance brand image are also effective strategies. Additionally, monitoring the effectiveness of promotional campaigns is crucial to ensure that the celebrity effect translates into tangible market impact.

The popularity of $DOGE benefits from the celebrity effect of Elon Musk. Musk has mentioned $DOGE multiple times on Twitter, praising it as “the people’s cryptocurrency,” which has sparked widespread resonance among fans and the media. These tweets not only increase brand awareness for $DOGE but also inspire the community’s creativity, resulting in a large amount of related user-generated content.

Every time Musk mentions anything related to dogs on Twitter, it leads to a rapid surge in the price of $DOGE, making it an iconic symbol of cryptocurrency culture.

4. KOL and Community Influence

Key Opinion Leaders (KOLs) play a crucial role in promoting MEME coins. Their recommendations and endorsements significantly enhance the credibility and attractiveness of projects. Additionally, the influence of communities should not be overlooked, as active community members can accelerate the spread of project information through word-of-mouth.

The $SHIB community effectively increased the project’s visibility through collaborations with various KOLs in the cryptocurrency field. For example, when renowned KOLs such as CZ (Changpeng Zhao, CEO of Binance) mention $SHIB on social media, their large number of followers become interested in the project.

Furthermore, active engagement from $SHIB community members on platforms like Twitter and Reddit, where they share trading experiences, create MEME content, and participate in discussions, further enhances the project’s attractiveness and credibility. This synergistic effect between KOLs and the community has made $SHIB a hot topic in the cryptocurrency market within a short period, attracting significant investor attention.

5. Wealth Effect

The price fluctuations of MEME coins often come with a strong wealth effect. When prices rise, new investors are attracted to enter the market, hoping to profit from participation. This effect not only drives further price increases but also expands the cultural dissemination scope of MEME coins.

$BNB has created a significant wealth effect through a series of initiatives by the Binance exchange, such as token burns, Launchpad projects, and trading competitions. These activities not only enhance the intrinsic value of BNB but also attract a large number of new users to join the Binance ecosystem.

With the rise in the price of BNB, its market capitalization reached an all-time high in 2021, reflecting the important role of the wealth effect in driving the widespread adoption of cryptocurrencies.

6. Incentive Mechanism

Incentive mechanisms are one of the important strategies for promoting MEME coins. Through methods such as airdrops, transaction burning taxes, and lucky draws, project teams encourage users to hold and trade tokens, thereby increasing market activity and user stickiness, while also attracting more attention and discussion to the project.

$LINK incentivizes data providers and node operators to participate in its decentralized oracle network through its unique incentive mechanism. Holders of $LINK can earn a share of fees from data requests by staking $LINK tokens. This mechanism not only enhances the security of the network but also increases the utility and attractiveness of the token. The incentive model of $LINK is one of the key factors for the success of its ecosystem.

7. Unique Concept and Design

The design of MEME coins is often closely related to their concepts, with unique visual elements and cultural symbolism setting them apart from numerous other cryptocurrencies. This design not only increases the project’s recognition but also makes MEME coins easier to share and discuss on social media.

$BOME’s concept is the “Book of MEME.” This project, initiated by Pepe MEME artist Darkfarm, aims to create a library focused on the permanent storage and creation features of MEME. BOME quickly attracted a lot of attention in a short period and spread rapidly on social media, with its market value significantly increasing in a short time.

The concept of the “Book of MEME” combines MEME culture with blockchain technology, aiming to save and share MEME content through a decentralized platform. This project raised funds through a presale activity and quickly attracted the participation of a large number of investors and community members.

The rapid rise of $BOME demonstrates how MEME coins can quickly gain attention and value in the cryptocurrency market through unique concepts and designs, as well as active community participation.

8. Innovative and Easy-To-Spread Topics

MEME coin projects typically enhance their visibility by combining innovative or easily communicable topics. Whether it’s MEMEs related to popular culture or references to social phenomena, these topics can quickly spread within communities, resonate widely, and thereby increase the market awareness of the project.

$SLERF is a MEME coin based on the Solana blockchain, which quickly gained popularity due to its unique narrative and community engagement. The founder of $SLERF accidentally destroyed crucial tokens and subsequently initiated a rescue mission, attempting to raise funds to compensate presale participants.

This action received positive responses from the community and several exchanges, including dissemination support from celebrities and influencers. $SLERF’s price experienced dramatic fluctuations but managed to significantly rebound in a short time, reaching new highs. Its narrative and market performance propelled $SLERF to become a focus in the market.

2. How MEME Captures Emotions (causing fomo)

In the cryptocurrency market, the popularity of MEME coins is often closely associated with their ability to capture and stimulate investor emotions. FOMO (Fear of Missing Out) is a particularly strong emotional response that plays a key role in the dissemination and value formation process of MEME coins. Below is a detailed explanation of how MEME coins capture emotions, especially triggering FOMO.

1. The Viral Spread On Social Media—Rapid Dissemination Leading to Panic Buying.

MEME coins quickly gain attention through the viral spread on social media platforms. A tweet or Reddit post about a MEME coin, if engaging or entertaining, can be widely shared in a short time.

This mode of dissemination not only increases the visibility of MEME coins but also creates a sense of urgency in the community, causing people to fear missing out on the opportunity to participate in a potential hot project.

The viral spread of $DOGE began with a tweet on Twitter by Elon Musk, calling it the “people’s cryptocurrency.” Musk continued to mention Dogecoin several times, becoming its literal spokesperson.

According to statistics, each of Musk’s tweets mentioning Dogecoin has led to a significant short-term price increase in $DOGE. Many investors fear missing out on the rise and urgently join in buying whenever Musk mentions Dogecoin, driven by FOMO sentiment.

2. Promoted By The Community and KOL - Missing Out On Credible Potential Benefits Brings Panic

The community and key opinion leaders (KOLs) play crucial roles in capturing emotions within MEME coins. Endorsements or recommendations from KOLs can rapidly enhance the credibility of a MEME coin, prompting community members to feel the need to participate to avoid missing out on potential profits.

Furthermore, active discussions within the community and the sharing of success stories also enhance FOMO sentiment.

3. Price and Market Performance—The Rising Sentiment Brought About By The Myth Of Getting Rich In The Bull Market

Market price fluctuations and performance are direct factors that trigger FOMO. When the price of a MEME coin rapidly rises, investors fear missing out on the opportunity to profit. Speculation in the market and news coverage further amplify this sentiment, leading more people to join the buying frenzy out of FOMO.

Bitcoin’s price reaching a historic high of $70,000 signals to many users that the bull market has arrived. This signal triggers FOMO sentiment, causing many investors to rush to buy various assets to avoid missing out on further price increases in the bull market.

4. Marketing and Narrative Strategies - Opportunities for wealth hidden In Unprecedented Narratives

Successful MEME coin projects often employ carefully crafted marketing and narrative strategies. By telling compelling stories, MEME coins can establish emotional connections with investors, making them feel like they are part of a larger narrative. This emotional investment further reinforces FOMO sentiment, as investors do not want to miss out on the opportunity to be part of the story.

5. Group Psychology and Network Effect - Group Effect Brings Rapid Spread Of FOMO

MEME coins’ value largely depends on their network effects, wherein the value increases as more people join and use them. Group psychology plays a crucial role here, as people naturally tend to follow the behavior of the crowd. When individuals observe others participating and benefiting, FOMO sentiment encourages more people to join in to avoid being left out.

6. Scarcity and Time Limit - Create a Sense of Urgency to Promote Decision-Making

MEME coin projects capture emotions by creating scarcity and urgency. For example, by being backed by prominent ecosystems or well-known investment institutions, receiving endorsements from multiple influencers, offering limited-time presales, conducting limited airdrops, or hosting special community events, MEME coin projects can create a sense of urgency. This makes investors feel they must take immediate action to avoid missing out on opportunities.

3. The Impact of MEME On Public Chains

MEME coins have a significant impact on public chain ecosystems. They attract a large number of new users through the narrative of getting rich quick with small investments and their social attributes, thereby increasing community activity and engagement. This expansion of the user base brings more liquidity to the public chain, especially in decentralized exchanges (DEXs), helping to reduce transaction costs and improve market efficiency.

The popularity of MEME coins also promotes ecosystem diversity, stimulates new DApp development and technological innovations, and drives the development of fields such as DeFi and NFTs. Additionally, MEME coins effectively increase awareness of public chains through viral marketing and social media dissemination.

However, the high volatility of MEME coins also introduces market instability, posing challenges to the long-term stability and development of public chains. Therefore, public chain platforms need to manage market risks while promoting innovation and growth, ensuring the health and sustainability of the ecosystem.

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Case number one:

$BOME is a MEME coin project launched on the Solana blockchain, issued by Pepe MEME artist Darkfarm. The launch of BOME has had a significant impact on the Solana ecosystem, primarily in the following aspects:

• Community engagement boost: The presale and listing of $BOME garnered widespread attention within the Solana community, attracting a large number of new users and investors to the Solana ecosystem. This phenomenon not only increased Solana’s trading activity but also enhanced its overall visibility in the cryptocurrency market.
• Liquidity pool growth: Through presale and airdrop activities, $BOME injected a significant amount of funds into Solana’s liquidity pools. This not only provided more liquidity to Solana’s decentralized exchanges (DEXs) but also enhanced trading depth and market vitality for other Solana projects.
• Ecosystem diversity: The successful listing of $BOME demonstrates Solana’s ecosystem’s friendliness and support for MEME coin projects, which helps attract more similar projects to develop and launch on Solana, thus increasing the ecosystem’s diversity and innovation.
• Investor confidence: The listing of $BOME and its subsequent market performance may impact investor confidence in the Solana ecosystem. On one hand, $BOME’s success may enhance investor confidence in Solana projects. On the other hand, if $BOME experiences a price crash or other negative events, it may also affect the overall image of the Solana ecosystem.

Overall, the impact of $BOME on Solana is multifaceted, encompassing positive community engagement and liquidity growth, as well as market volatility and changes in investor confidence. Solana’s ecosystem Total Value Locked (TVL) and inflow of funds: Currently, Solana’s ecosystem TVL has exceeded $4.3 billion, with an increase of over 100% in the past month. If funds continue to flow into the ecosystem, the overall value of ecosystem tokens is likely to further increase. Additionally, various exchanges are significantly speeding up the listing of Solana tokens. The secondary market funds flowing into exchanges also indirectly impact Solana’s ecosystem TVL.

Case two: $DOODOO, as the first true currency in Aptos, demonstrates its emphasis on innovation and community-driven development. Its launch appears to seek to create unique value within the Aptos ecosystem, reflecting the spread and influence of MEME coin culture on emerging public chains.

• Enhanced Community Engagement: The listing of $DOODOO may attract MEME coin community members to join the Aptos ecosystem. These members are typically active on social media and cryptocurrency forums, and their participation can increase community engagement and user involvement in Aptos.
• Improved Market Liquidity: Following the recent trend of MEME coins bringing heat to Solana, MEME coins often quickly attract trading volume. The listing of $DOODOO may bring more liquidity providers and traders to Aptos’ DEX, thereby increasing liquidity across the entire network.
• Promotion of Innovative Applications: The successful listing of $DOODOO may inspire developers to build more innovative DApps and smart contracts on Aptos, especially in areas related to NFTs, gaming, and other fields related to MEME culture.
• Increased Media Exposure: MEME coins typically attract high media attention. The listing of $DOODOO may attract more cryptocurrency news and media coverage, thereby bringing more exposure and awareness to the Aptos ecosystem, attracting more projects and traders to the chain.
• Ecosystem Support for Projects: Public chain foundations support ecosystem projects through investments and token incentives. Subsequently, Aptos will continue to invest in ecosystem projects or incentivize ecosystem project users in the form of APT, leading to sustained capital inflows into the ecosystem.

In summary, the listing of $DOODOO on the Aptos ecosystem is likely to bring a series of positive impacts, including enhanced community engagement, improved market liquidity, promotion of innovative applications, increased media exposure, expansion of user base, fostering ecosystem growth, and generating positive brand synergies. These effects contribute to the overall development and maturity of the Aptos ecosystem.

4. Master The Wealth Code and Unearth Coins That Multiply A Thousandfold In Advance.

Despite lacking traditional financial value or commercial applications, MEME tokens still possess explosive growth potential. The success of MEME tokens largely relies on community support and social media hype, offering significant returns for investors.

Choosing promising MEME tokens requires savvy monitoring of social media trends, community engagement, and early trading patterns to invest before they become viral content.

MEME tokens are high-risk, with only a few tokens achieving significant success; most experience rapid declines after short-term growth. Investors should exercise caution when considering such investments.

When searching for MEME tokens with high growth potential, investors can consider the following dimensions:

1. Target Selection

To assess whether a MEME token can go viral and gain widespread popularity, it’s essential to consider its cultural appeal and the initial core user base (holders), along with its early community culture. Its images and name must be memorable.

MEME tokens like $DOGE, $SHIB, and $PEPE leverage images that already had a certain level of popularity in Web2, allowing them to gain consensus and spread widely in Web3.

2. Community Activity

An active community is key to the success of a MEME coin. Check the project’s social media platforms, such as Twitter, Reddit, and Telegram, to see if there are multiple KOL endorsements and whether the interaction among community members can trigger FOMO emotions. A positively engaged and continuously growing community may indicate promising prospects for the project’s development.

3.Project Background

Research the team and developers behind the project to learn about their experience and background. An experienced and transparent team with a well-developed white paper and economic model is more likely to move the project forward.

4. Good Narrative

Good storytelling inherently possesses intrinsic allure. By breaking conventions and presenting information that goes against people’s cognitive biases, MEME coins can increase their inherent appeal. Besides defying norms, being mysterious and controversial can also enhance intrinsic influence.

The recent sensation $SLERF has brought forth a fresh epic narrative. Typically, meme coin developers burn meme coins from the liquidity pool upon token launch. This action showcases to investors participating in the presale that developers will be unable to extract liquidity from the pool. It also cancels out the developer’s minting rights, ensuring they cannot control the token’s circulation, making this step crucial bullish news for the token.

The founder of $SLERF revealed on Twitter that due to an operational error, he accidentally destroyed the tokens $SLERF reserved for airdrops in his wallet, along with 535,000 $SOL tokens raised in the presale, and lost minting rights. This effectively drained liquidity, and this unexpected event led to dramatic market fluctuations for the $SLERF token, attracting significant funds and community attention.

Despite experiencing volatile price swings, SLERF’s popularity remains high. The founder has sustained community interest through events hosted on Space and self-deprecating humor. Subsequently, $SLERF initiated a fundraising campaign hoping to raise $10 million to compensate presale participants, receiving support from Sun Yuchen, LBank, and multiple exchanges.

Apart from donations initiated by the founder, several influencers on Platform X and multiple exchanges have also shown interest or actively responded to SLERF’s activities. The continually evolving narrative has brought continuous heat to SLERF, potentially paving the way for new milestones in the MEME coin market.

Currently, $SLERF is listed on exchanges such as Bybit, Gate.io, LBank, and Bitget, surpassing $BOME to become the third-largest meme coin in the Solana ecosystem by market capitalization.

5. Partners and Supporters

Check whether the project has well-known partners or supporters, such as public chains, cryptocurrency exchanges, investment funds, or industry influencers. Endorsements from these partners may add credibility and appeal to the project.

6.Data tracking

Use on-chain bots to monitor some tokens whose address numbers are growing rapidly and whose transaction volume is active. Analyze on-chain data and analyze the buying and selling behavior of early addresses or addresses with the largest currency holdings. Once large-scale selling of early addresses is discovered, appropriate positions should be sold or reduced.

7. Whether It has Practical Value

MEME coins initially rely on cultural narratives and speculative fervor to gather market consensus, but as the market saturates, they must pivot towards practical applications to sustain growth. For example, $DOGE achieved functionality by serving as a means of payment, while Shiba Inu introduced an ecosystem including ShibaSwap and NFT platforms after its market value grew, expanding its value and user base.

Investing in MEME coins typically comes with higher risks, so it’s important to diversify your portfolio and not allocate all funds into a single asset. At the same time, only invest an amount you are willing to lose, and be prepared for long-term holding.

5. Outlook and Summary

Summarize:

The recent performance of MEME tokens demonstrates their unique position and influence in the cryptocurrency market. Their rapid price fluctuations, narratives of wealth creation, and community-driven nature have attracted widespread attention.

The popularity of MEME tokens often accompanies cultural phenomena and market speculation. Taking the recently active Solana ecosystem as an example, the launch of Backpack Exchange and the Jupiter airdrop activity injected new vitality into the MEME projects within the Solana ecosystem, attracting a large number of users and funds.

These activities not only increased the liquidity of MEME tokens but also enhanced the market’s interest in the Solana ecosystem. Solana’s low gas fees and high-performance characteristics provide an ideal platform for MEME projects. This technological advantage makes Solana more efficient in handling a large number of transactions, reducing the barriers to entry for users and laying the foundation for the popularity of MEME projects.

Furthermore, unique marketing strategies, such as purchasing Saga Web3 phones to receive BONK tokens, have also promoted the popularity of BONK tokens and the Solana ecosystem. This combination of physical products and digital assets in marketing provides new avenues for the market promotion of MEME tokens, demonstrating the potential of combining MEME culture with the real world. New concepts like AI+Crypto integration also bring new growth opportunities for MEME projects.

However, this rapid growth often comes with high risks, especially driven by market sentiment and FOMO (Fear of Missing Out), leading to significant price volatility and presenting challenges for investors.

Outlook:

In the future, the development of MEME may focus more on technological innovation and in-depth community participation. As blockchain technology continues to advance, the MEME project may integrate more smart contract functions, cross-chain interoperability, and decentralized finance (DeFi) applications to provide a richer user experience and value creation.

The community-driven MEME project will continue to enhance user participation and loyalty through NFT, games, and social interactions to form a more solid community foundation.

Community building and cultural identity will continue to be the key to MEME’s success, and strong community consensus can provide lasting vitality to the project.

At the same time, as the regulatory environment gradually becomes clearer, compliance will become an important factor in the long-term survival of MEME projects. Investors and market participants will also become more mature in their understanding of MEME, and rational investing and value-based holdings may become mainstream.

Disclaimer：

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