Gate.io AMA with FreshCut-A Community Focused Gaming Content Platform

2023-03-31, 07:17

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![](https://gimg2.gateimg.com/image/article/16802467891.jpg)
**<font size=4>Time: May 16th, 2022, 13:00 UTC
[Gate.io](https://www.gate.io "Gate.io") hosted an AMA (Ask-Me-Anything) session with James Kuk, Co-Founder and CEO of FreshCut in the [Gate.io Exchange Community](https://t.me/gateio "Gate.io Exchange Community").
Official Website: http://diamond.freshcut.gg/
Twitter: https://twitter.com/freshcut
Follow  FreshCut on [Twitter](https://twitter.com/freshcut "Twitter")
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**Guest**
![](https://gimg2.gateimg.com/image/article/16802470082.png)
**James Kuk — Co-Founder and CEO of FreshCut**
## Q&A from Gate.io
###  Q1: Can you tell us about the vision behind FreshCut, and why are you launching it?
**James**: Absolutely. Our vision is to be THE home for short form gaming content and to share value back to creators and community members -- a place where legacy web2 social platforms like TikTok and Instagram fail big time.

The global gaming content category has been growing over 40% YoY for the last 4 years and the short form clips segment is incredibly fragmented and underserved  -- gaming has over 1 billion fans globally playing and watching games and they all deserve a better experience and better value.

FreshCut is a web3 gaming community and content ecosystem built for creators and fans. Our platform combines short-form gaming videos and a community token, FreshCut Diamonds ($FCD), to redefine creator-fan engagement and showcase top-level gaming experiences. FreshCut will reward creators and fans via create-and-earn and watch-and-earn mechanics and also give them a voice on the platform.

### Q2: Can you tell our community a bit more about FreshCut Ecosystem?
**James**: Our ecosystem includes the FreshCut  mobile app (iOS and Android) for optimal watching of short form gaming content, the $FCD token, our web viewing experience for desktop, and our community of creators, fans, esports and game studio partners.  We are partnered with some of the biggest gaming creators including Brycent, Chief Pat, Mystic7 and many more.

Currently, fans can earn $FCD by participating in our Discord community events. Later this summer, you will be able to earn $FCD in-app for watching content and completing quests.

This will be one of the first gaming content apps to launch with an integrated token. You might have heard of apps like <a href="/fr/price/stepn-gmt" target="_blank" class="blog_inner_link">STEPN</a> where you can "walk-and-earn” - we’re introducing “watch-and-earn” to the world! Earn $FCD for watching League of Legends highlights or funny Fortnite fails - on FreshCut.

In the future, we will create added utility for $FCD by partnering with other projects in the web3 ecosystem, building out our membership program where $FCD holders get valuable rewards and privileges, expanding our community events both IRL and online, and adding sustainable revenue streams like advertising and NFTs.

The Ecosystem will also include games and game companies we'll be looking to strike partnerships with, which is part of the reason we have strategic investors like Animoca, C2X (Com2Us) and <a href="/fr/price/polygon-matic" target="_blank" class="blog_inner_link">Polygon</a> - we'll be looking to grow their games and our creators and communities together.

The FreshCut ecosystem is backed by industry-leading VCs, strategics, and operators, including Galaxy Interactive, Animoca Brands, Republic Crypto, and <a href="/fr/price/polygon-matic" target="_blank" class="blog_inner_link">Polygon</a>.

### Q3: Please tell us about the team behind FreshCut, and how your experience has led you here?
**James**: My co-founders and I come from Twitch where we grew and scaled the platform to 100s of millions of dedicated fans and community members.  We worked with some of the biggest creators, game publishers, and eSports organizations in the world such as Blizzard, Riot, Valve, Ubisoft, PUBG and others.

I (https://twitter.com/JamesSKuk ) previously ran global business development and strategic partnerships at Twitch handling commercial partnerships with all of our game company, esports and platform partners. Prior I was a lead for Xbox Studio's publishing team working with global IPs like Halo, Gears of War and Minecraft.

My co-founder and chief content officer Ernie (https://twitter.com/ErnestLe ) was one of the earliest content creators on Twitch and YouTube - he helped to build the Twitch Creator program - onboarding their creator community to over 30,000 partners.

My other co-founder and chief product officer Ben (https://twitter.com/ben_stueck) worked on the creator tools that millions of Twitch creators used.

We realized that there was no home for short form gaming content on the internet and wanted to fix that. We also saw that traditional web2 business models don’t reward the creators, fans, and community. That’s why we built FreshCut. Today we’re a team of 25+ with experience from Twitch, Xbox, Microsoft, Reddit, and other leading companies.

### Q4: Now, let's talk about FreshCut's competitive advantage. What differs you from other similar projects?
**James**: We're built differently.
Here's a summary: 
1/ Dedicated gaming content curation & service to gaming fans
2/ Disruptive and FAIR value distribution to creators and community via $FCD 
3/ Native token integration for proper rewards and incentives, and importantly fun entertainment!
4/ Creator & Game partnerships & Creator Fund

1/ We think FreshCut is complementary to the streaming platforms and more competitive with TikTok/IG who don’t offer a good viewing experience for gaming content. It’s hard to find your favorite games, creators, etc - NONE of these platforms focus on gaming like FreshCut.

2/ Web2 legacy content platforms take the majority of profits away from the creators, ranging from 30-50%. With FreshCut, we'll give creators 90% of tips on the platform with 10% going back to the community treasury. We’re focused on delivering more favorable economics for the community.

3/ We're building a thriving ecosystem around $FCD - by integrating it in our app, our community events, and more to reward the creators and fans that help to build the platform.

4/We're partnering with the biggest  names in web3 gaming creator like Brycent, Chief Pat, and Mystic7 as well as some well known web2 streamers like JERICHO. Later this summer - and we’ll be launching a major Creator Fund initiative to support and onboard new and existing creators on FreshCut.

### Q5: We'd also love to hear a bit more about your upcoming roadmap. What key features are you developing?
**James**: Firstly, this summer we'll integrate our native wallet into our mobile app so users and creators can earn $FCD within iOS/Android via create-and-earn and watch/engage-and-earn mechanics. Fans will be able to earn $FCD for completing daily/weekly quests, watching videos from their favorite creators, and participating in the community. You can get rewarded for doing what you already like! Similar to a great model today — <a href="/fr/price/stepn-gmt" target="_blank" class="blog_inner_link">STEPN</a>, an exercise to earn an NFT game.

This summer we're also introducing our FreshCut Membership Program where fans can use $FCD to purchase memberships that give them varying levels of access, benefits and perks. We’re inspired by some great membership models like the Bored Ape Yacht Club. We believe in rewarding our early backers.

We’re also thinking about advertising and enabling creators to design, create and sell digital collectibles (NFTs) as additional revenue streams in the future.

From a growth perspective, it all starts with creators. We’re focused on onboarding creators in 2022 and bringing their communities of fans along with them.  We have a full blitz plan to onboard creators after TGE and the rest of the year.

<div class="blog-details-info">
<div>Author:** Rio Fu.**, Gate.io Community
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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