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The “click-to-earn” mechanism has enabled Hamster Kombat to accumulate over 116 million users within 72 days since its launch in March, becoming a phenomenal GameFi project. According to media reports, Hamster Kombat has become a game played on the streets and alleys of Iran since its launch. This inevitably reminds people of <a href="/vi/price/axie-infinity-axs" target="_blank" class="blog_inner_link">Axie Infinity</a> during the pandemic, which was highly sought after in the Philippines for providing significant benefits to the <a href="/vi/price/secret-scrt" target="_blank" class="blog_inner_link">Secret crypto</a>ployed and jobless.

What is the unique magic of Hamster Kombat? Why can it be so hot?

## Easy to Understand Game Worldview
According to the plot, the background of the game "Hamster Kombat" is that Hamster is an important figure (CEO) of a cryptocurrency exchange and needs to lead the exchange to success through various investment marketing, new products, and other efforts. Users who click on the virtual hamster will receive a game coin with each click, which can be used to purchase Multitap to increase the coins earned after each click.
![](https://gimg2.gateimg.com/image/article/172172519211.jpeg)
（Source: YouTube）
## Simple Mechanism and Rich Gameplay
1. Download Telegram
2. After accessing the official account, click “Play” to start the game.

If you feel simply clicking on the screen is too inefficient, you can spend coins to use the upgrade function. After clicking on the “Boost” button in the bottom right corner: 1. Purchase the Multitap feature and earn more coins with each click; 2. By purchasing the Energy Limit function, you can increase your energy capacity.
![](https://gimg2.gateimg.com/image/article/172172522412.jpeg)
（Source: Hamster Kombat）

**The function of other buttons:**

Profit per hour: Hourly AFK revenue, this is the focus of the strategy. We need to go to Mine to increase AFK business (note that we need to start the game every three hours to receive revenue)

Mine: After accumulating a certain amount of tokens, complete various upgrades inside to increase idle income

Earn: Complete tasks inside in the early stages to quickly accumulate tokens

Boost: can increase energy value and the number of tokens per click

Exchange: Select an exchange to bind to

Is this gameplay familiar? Hamster Kombat is essentially very similar to Notcoin. Based on Notcoin's success mode, Hamster Kombat has further upgraded its gameplay and user experience. Users can not only obtain game coins by clicking on the screen, but also gain more coins through a series of gameplay actions such as mining, liking official tweets, watching YouTube videos, solving Sherlock Holmes passwords, and answering card questions.

It is not difficult to see from the previous success of Axie Infinity in the Philippines that GameFi characterized by “Play to Earn” are more popular in developing and underdeveloped countries. Considering the large number of users in developing and underdeveloped countries, GameFi, such as Hamster Kombat, with its simple mechanism and rich gameplay is undoubtedly a powerful channel to attract users to join the project interaction.

## Mixed Marketing through Streaming Media and Social Platforms
The Hamster Kombat team has not only made efforts on Telegram and Twitter, but also invested a lot of energy in the gamification of YouTube videos. Its official account posts two 2-minute videos daily, one reporting on today's crypto news and the other being user education videos. The official will hide clues in the video to encourage users to continue watching and participating in the game. Currently, the official YouTube account of Hamster Kombat has over 34 million subscribers, and 163 uploaded videos have generated over 820 million views. The official Twitter account already has 12 million followers.
![](https://gimg2.gateimg.com/image/article/172172525913.jpeg)
（Source: YouTube）
## Where is the Next Hamster Kombat?
With its unique ecosystem construction and strong user base, the TON ecosystem has shown explosive growth, with various growth plans, relatively simple game mechanisms, the lowest development costs, and a large number of potential players driving the proliferation of games on the TON chain.
![](https://gimg2.gateimg.com/image/article/172172528014.jpeg)
（Source: Telegram）

Among them, Catizen may have the potential to become the next “Hamster Kombat.”
## Catizen: Over 20 Million Registered Users in 2 Months
Catizen is set in the cat universe, where players run a cat pet store. At the beginning of the game, users will receive a cat and continuously combine it with other cats of the same type to attract buyers to come in, play with the cat and earn coins. Purchase and synthesize higher-level cats with the obtained coins to earn more coins in a loop.
![](https://gimg2.gateimg.com/image/article/172172529015.jpeg)
（Source: Catizen）

It is reported that the Catizen team has extensive experience in WeChat game development and can be said to have applied the successful experience of WeChat mini-program games to Telegram. Once launched, Catizen attracted a large number of players with its simple synthesis mechanism and highly entertaining business model. Within two months, the number of registered users exceeded 20 million. Currently, it has surpassed 25 million, with over 700,000 paying users, making it the game with the highest in-game revenue through IAP on TON.

## Summary
“Click-to-click” games such as Notcoin, Hamster Kombat, Catizen, etc., attract more users by lowering the entry threshold and increasing the sense of gain. In the current market lacking popular narratives, finding the appropriate balance between a low entry threshold and providing sufficient social competition and entertainment value is the key to determining whether a game can become a bestseller.

Gate Web3 Wallet will also launch self-developed TG games in the near future. These will enhance competitiveness and entertainment while maintaining low entry barriers, allowing users to participate and earn passive income while enjoying a pleasant experience. You are welcome to continue following the official news of Gate Web3 Wallet.



<div class="blog-details-info">
<div>Author:**Jill M.**, Gate.io Researcher
<div>Translator:Joy Z.
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>

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Why Does Hamster Kombat Go Viral? Where is the Next Hamster Kombat?