Forward Original Title: Web3 Anonymous Dating Unicorn XO: Powered by Personality Verification and AI Agents, Positioned for the Next Big Trend

As a leader in large-scale Web3 applications, SocialFi has attracted significant attention from both users and investors. However, while it promotes censorship resistance and privacy, it also faces challenges such as inconsistent content quality and fraud. Many platforms attempt to draw users with flashy economic models like “X to earn” but struggle to retain content creators, making it hard for top SocialFi protocols to grow their user base and demonstrate market demand.

Recent data from Farcaster shows:

In contrast, the Web3 anonymous dating app XO has proven its genuine user demand with impressive statistics: since its launch in 2022, its user base has grown from zero to 1.5 million in just over two years; Cyber L2 (XO’s blockchain) handles over 100,000 transactions daily; the app generates 7 million clicks and 1 million matches each month; 82% of users join through organic growth or referrals; the 30-day retention rate is 15% (three times the industry average); users spend an average of 40 minutes per day on XO (almost double that of Facebook and Snapchat); AI agents are used over 100,000 times daily to facilitate user interactions; and the average revenue per paying user is $38 (1.7 times that of Bumble). These high engagement levels and willingness to pay indicate that XO is successfully addressing real social needs. How did this unexpected success in SocialFi come about?

The First Dating App Using Blockchain Technology

The dating industry is a massive market, but it is plagued by fraud, and major players show little interest in changing this. The XO team aims to create a safe social environment and believes that blockchain technology can transform the dating landscape.

Privacy and security go hand in hand. XO uses various technologies to combat common fraud and fake accounts in social media and dating apps. Its decentralized user verification system provides verifiable credibility based on users’ on-chain activities, such as matching, engaging in conversations, or making payments, all recorded on-chain and converted into social credit scores. When users register for XO, they receive a unique soul-bound token (XOUL) that enhances security through multiple verification methods (like facial recognition, social network verification, and partnerships with DID providers). The concept of Proof of Personhood is expected to be a significant trend in the crypto industry by 2025, helping to prevent AI-related fraud. It allows accounts to be controlled by real individuals without disclosing their identities. Additionally, users can link their crypto wallets in their account settings; if the wallet has on-chain history, the app can verify the user’s credibility through their on-chain activities. Factors such as social media followers, NFT ownership, companionship scores within the app, and user-generated content contribute to the social credit score, significantly lowering the chances of fake accounts and bots.

XO also features a variety of chat topics, combining “anonymous chatting” and “community dating,” allowing users to share personal stories and enhance interactions. With over 70% of users identifying as LGBTQ+, XO has created an invite-only private community to foster a safe space for emotional expression and support. Co-founder Carol stated, “XO’s goal is to create an anonymous space where modern users can be themselves.”

For users with high social credit scores, XO offers personalized AI agent services, allowing them to create an AI “avatar” that enhances their social interaction capabilities and encourages them to improve their credit scores.

Compared to existing decentralized identity (DID) solutions like Lens Protocol, which lack real social demand and application scenarios, existing products with actual usage, such as Farcaster, have limited user data collection capabilities. Farcaster primarily focuses on passive content consumption, while XO, as an active social app, can collect richer user data, including gender, age, and preferences, maximizing the potential of Proof of Personhood in cross-platform applications. This integration of Web2 data into Web3 applications offers personalized services, helping to solve the cold start problem and providing tailored recommendations while ensuring user privacy.

XO has also integrated Farcaster and Cyber ID, allowing users to connect across platforms, share data, and credit scores, and will continue to expand its cross-chain social ecosystem in the future.

Content Matching + AI Agents for Accurate Dating

Unlike traditional dating apps that rely on profile-based swiping, XO matches users based on the content they post (like emotions, confessions, or lifestyle choices). This system allows users to choose whether to remain anonymous for privacy while continually refining matches based on user activity.

This year, XO introduced the AI agent feature, with its AI pet named ROO, which can perform MBTI tests and provide customized feedback based on user input. For users who struggle with conversation, the AI agent can act as an “icebreaker” to ease awkward situations.

XO is also testing an “AI Twin” feature, enabling users to create an AI agent that helps them practice chats before engaging with others. The AI Twin’s behavior is fully customized based on user preferences, making interactions feel more authentic. This feature has generated significant interest during its testing phase, sparking discussions within the Web3 community.

With over 4 million messages exchanged daily and more than 1 million matches monthly, XO has strong data-driven capabilities to build effective AI assistants and recommendation systems. Similar to how AWS supports Web2.0 applications, XO’s AI foundation consists of multiple large language models (LLMs), which analyze user profiles, tags, and stories to summarize users’ language styles, personality traits, and interests. This process leverages real data for reinforcement learning and integrates on-chain data, significantly reducing the time needed for users to find matches.

XO’s AI agent system represents not just functional innovation but also a remarkable application in the Web3 landscape. As a rising star in the Web3 social space, XO’s AI system is driven by extensive data and decentralized applications, initiating several key trends: \

1. Extensibility of Decentralized Identity: The AI system integrates users’ DIDs with on-chain activity data to create a trustworthy social environment, attracting many high-quality users.

2. New Standards for Smart Socialization: Through ROO and AI Twin, XO offers users an unprecedented interactive experience, allowing them to engage in socialization and participate in the Web3 transformation.

3. Cultural Shift from Tools to Community: The AI agent feature transforms socialization into a cultural phenomenon, becoming a hot topic within the Web3 ecosystem and encouraging greater user involvement. \
   In the current Web3 wave, XO stands out as a representative of emerging trends. Whether in data growth, functional innovation, or market influence, XO’s AI system continues to amplify the FOMO effect, making it hard for users and investors to ignore its future potential.

Sustainable Economic Model and Business Strategy

To avoid exploitation of the “X to Earn” model by opportunistic studios, XO first launched the Chat2Earn mechanism based on $rStar before officially introducing on-chain tokens. This mechanism evaluates over 5 million daily chat records, detects potential algorithmic cheating, and gauges user reactions to earning in-app currency through chatting. It explores which actions and features users are willing to pay for, ensuring a sustainable token economy with balanced income and expenditure.

Based on surveys and iterations, XO has refined its Social2Earn model. The underlying PoC (Proof-of-Companionship) algorithm assesses interaction quality based on user chats and actual payment behaviors, rewarding users with virtual currency $XO. Users can enhance chat room health through deep conversations, tips, content creation, consistent chatting days, and participation in AI games, triggering the reward mechanism.

In addition, XO has a strong business model, which is why it secured $800,000 in seed funding from the well-known incubator TechStars and Japan’s Rakuten Group in its founding year. Currently, XO generates revenue from both B2C (business-to-consumer) and B2B (business-to-business) segments.

In the B2C segment, XO earns income through subscriptions, in-app purchases, advertising, and its Social2Earn program. Users can access enhanced social features by subscribing, improve their interaction experience by buying virtual goods, and earn token rewards by participating in the Social2Earn program. XO also sells virtual items, providing users with unique digital assets and additional services.

In the B2B segment, XO offers tailored market research and advertising services to brands through AI chat advertising and opinion mining, helping companies better understand and reach their target audiences. Businesses can also integrate with the Web3 ecosystem via the XO platform, using NFTs and DAOs for brand promotion and user identity management, which boosts brand visibility and user engagement, creating a mutually beneficial business ecosystem. Currently, XO has achieved overall profitability.

Summary: Upcoming Airdrop as SocialFi Dark Horse Leads a New Social Narrative

On July 11, 2024, the Xoul DID mainnet officially launched, and the team announced a $1.2 million airdrop. The $XO token will also be launched soon.

XO has established personality verification to help users create their decentralized identity (DID) through their interactions within the app. The team is actively seeking partnerships with various Web3 entities, such as decentralized domain services like ENS and social identity platforms. XO aims to effectively integrate centralized identity systems into dating scenarios.

At the same time, XO is also engaging in extensive fine-tuning and optimization of its AI agents, gradually evolving them into decentralized autonomous chatbots to expand their influence more proactively on social platforms. In the first quarter of 2025, XO plans to launch the $XO token, allowing users to earn $XO tokens through community participation and content creation. Users can also receive $XO airdrops by completing verifications on the XO App and DID website, as well as share in the prize pool of periodically updated quests on the DID website.

With a verified user base in place, and driven by personality verification and AI agents, XO is well-positioned to advance SocialFi and become a disruptive force in the global social platform landscape.

Disclaimer：

This article is reprinted from [chaincatcher )]. Forward the Original Title‘Web3 Anonymous Dating Unicorn XO: Two-wheel drive of personality proof and AI agent, firmly standing in the next trend’， All copyrights belong to the original author[Mensh,]. If there are objections to this reprint, please contact the Gate Learn “Gate Learn”) team, and they will handle it promptly.

Liability Disclaimer: The views and opinions expressed in this article are solely those of the author and do not constitute any investment advice.

Translations of the article into other languages are done by the Gate Learn team. Unless mentioned Gate.io), copying, distributing, or plagiarizing the translated articles is prohibited.

Disclaimer:

1. This article is reprinted from [chaincatcher]. Forward the Original Title: Web3 Anonymous Dating Unicorn XO: Powered by Personality Verification and AI Agents, Positioned for the Next Big Trend. All copyrights belong to the original author [Mensh]. If there are objections to this reprint, please contact the Gate Learn team, and they will handle it promptly.
2. Liability Disclaimer: The views and opinions expressed in this article are solely those of the author and do not constitute investment advice.
3. The Gate Learn team translated the article into other languages. Copying, distributing, or plagiarizing the translated articles is prohibited unless mentioned.