Snapchat And Metaverse

The spotlight on Metaverse has shifted from gaming to its usage that involves fusing imagination into human lives.

Meta verse now allows developers to create experiences that could only be imagined.

Meta verse itself encapsulates the future of the internet.

Meta verse goes beyond an idea or imagination; it is a continuous and conscious effort toward actualizing virtual realities.

Since no one can determine the future of the internet, developers are working round the clock to bring their ideas to life.

Metaverse integration has shifted from the gaming world to accommodate hardware devices, tech products, and social media platforms.

Snapchat has since continued to infuse metaverse into its updates and product releases.


The spotlight on the metaverse has always been hinged on gaming. Until recently, when developers are moving towards metaverse ideas that will affect human lives.

The real world metaverse will have us experience a digital dimension infused with the physical world.

This article will enlighten us more on the Metaverse concept, how it's expected to take over the future, and some brands like Snapchat incorporate it into their apps.


What Is Metaverse?

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Metaverse is quite a voluminous and robust concept. It encapsulates the current and anticipated future iteration of the internet.

No one has an idea of the future of the internet. However, experts are making predictions and working towards the projections. One of them is the metaverse.

Metaverse is the expected evolution of the internet. There are expectations that the metaverse will see the rise of 3 dimensions (3D) impressions and allow access to virtual realities.

Devices such as digital lenses, headphones, and smartphones are developed to accommodate the metaverse technology. These devices will allow users to connect with others, carry out tasks, conduct meetings and interactions in a 3D virtual environment.

The metaverse is an ongoing project and immersive digital experience. It's a massive project that will allow internet users to engage in different activities in completely digital spaces.

As said earlier, metaverse integration was widespread in the gaming world, such as Minecraft and Fortnite.

Today, the attention is shifting to social media and tech companies’ integration of metaverse into their platforms.

Some of these integration has seen Meta, the developers of Facebook, Microsoft, Snapchat, and a host of others embracing the future of the internet.

At this juncture, let us take a closer look at how Snapchat is adopting metaverse into its operations and app upgrades.


Snapchat And Metaverse

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Snap. Inc, the developers of Snapchat, are focused on integrating Metaverse into its hardware and software projects.

The integration of Metaverse will see the creation of AR effects that will allow Snapchat users to create and edit their AR effects.

It is expected that the investment in AR by Snapchat will give its users the ability to perceive and experience the digital world. The collaboration will infuse animations into how humans naturally operate, all in a virtual world.

These AR effects in Snapchat are majorly for entertainment. Given this, Snap has commissioned over 250,000 creators for these effects.

Since the launch of these AR effects, about 300 of these created effects have garnered around 1 billion views.

Another metaverse concept in Snapchat is the new feature that allows you to create and personalize a virtual human.

This feature shows an upgrade from the 2D world to the 3D. This feature is called the bitmoji.

While Snapchat has introduced bitmoji for a while now, the integration of metaverse will enable the bitmojis to perform some virtual functions such as facial expressions, basic gestures, body positions, change of attire, and a host of others.

Snapchat users can now pose in physical snaps and use it as their 3D Bitmoji avatar. The avatar will display full-body versions of your avatar on your profile.

Besides that, there are an array of designer wear, costumes from different brands, backgrounds that cut across various locations that you can use to adorn your bitmoji.

In summary, You can now create a digitized version of yourself and design it to reflect your personality.

Social media users and enthusiasts believe that this new feature sets a significant precedent for what is expected in the metaverse.

On the hardware part, Snap. Inc launched an AR glass. The AR glass is designed to project images in front of your vision, turning the eye into a virtual computer screen.

In 2016, Snap. inc released a set of high-tech glasses called “Spectacles.” In 2021, they infused metaverse into the spectacle and released an updated version of the Spectacle smart glasses.

However, these new releases were limited and given to their in-house developers. These developers were assigned to build games, AR effects, and other virtual functions for these spectacles.

The Spectacles, when fully perfected and launched into the general market, are expected to enjoy the toast of all internet users.

Finally, the snap lense studio is another intuitive tool developed by Snap. Inc. The lense studio is a sophisticated application designed for artists and developers to create augmented reality experiences for all Snapchatters.

With this tool, you can create and customize an array of personalities and representations with interactive experiences.


Conclusion

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Metaverse is the summation of the present and future expectations of the internet. Now, the question is, who will build and dominate the next generation of the internet?

This question has seen various software developers, blockchain platforms, and other industry players investing billions of dollars and collaborating across several industries to ensure they are stakeholders in the future of IT.

Whatever update or launch of products that these tech giants introduce, they are trying to incorporate Metaverse in their releases to ensure they meet up with the next generation of IT.



Author: Valentine A., Gate.io Researcher
This article represents only the researcher's views and does not constitute any investment suggestions.
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