Introduction

As the Web3 industry develops, the number of users and project owners is rapidly increasing, and competition is becoming increasingly fierce. Choosing a good marketing platform tool is crucial for both users and project owners, as it can achieve twice the result with half the effort. The history of Web3 marketing platforms began in 2020 with Gleam.io, a Web2 social media marketing service provider. Since then, various marketing platform tools have continuously emerged, providing better information services for users and project owners.

Web3 project marketing platforms mainly provide project owners with social accounts, quizzes, on-chain operations, and task rewards. Upon completion, users can earn points, NFTs, and tokens as rewards. Before these platforms emerged, users had to independently search for projects offering incentive activities, and the task lists lacked transparency. Therefore, the primary benefit of these platforms is making incentive tasks more convenient for users.

Web3 project marketing platforms can be considered as intermediary service platforms. For users, these platforms provide information about projects with incentive activities in the market. Users can participate in official tasks to receive on-chain and off-chain incentives and engage in reward activities like airdrops or lotteries. Additionally, users can generate quality interaction data via the marketing platform for platforms they endorse, and participate in token airdrop rewards. For project owners, these platforms can guide traffic to well-known, high-quality projects, increase their exposure and market heat, and boost user traffic and capital circulation through various activities.

The successful development of Web3 marketing platforms heavily relies on the reputation and quality of their cooperative projects. High-quality projects inherently draw traffic, and if a platform can consistently host such projects, it will experience increased attention, user activity, and participation. Conversely, if a platform fails to attract high-quality projects, its development may stagnate. Layer3, founded in 2021, is a Web3 marketing platform that introduces users to Web3 products through a blend of on-chain and off-chain operations. This article will delve into its product features and current developments.

About Layer3

Layer3, established in September 2021, is a Web3 project marketing platform that combines on-chain and off-chain operations to guide users in experiencing Web3 products and to drive traffic to projects. Users can earn Experience Points (XP), Layer3 achievements, and commemorative NFTs by completing tasks on the platform. The founder, Brandom Kumar, graduated from the University of Washington, started working in an investment institution in 2016, and founded Layer3 in September 2021.

Since its establishment, the protocol has continuously established partnerships with multiple projects, with more than a hundred project partners. The protocol completed a seed round financing of 2.5 million dollars in September 2021, led by ParaFi. The team recently announced that they will launch their native token, L3, and conduct a Genesis airdrop event in early summer. The snapshot has been completed, and the team plans to officially release the economic model in June.

Product Features

Essentially, Layer3 is similar to an ad distribution platform, with its main function being traffic generation for projects. Users, driven by airdrop expectations or reward incentives, complete various incentivizing tasks posted by projects on the Layer3 platform. Doing this, they can earn corresponding Experience Points (XP), token rewards, or NFTs. Project owners, aiming to acquire customers, also collaborate with the Layer3 platform. At this time, project owners need to pay a certain fee to the platform and provide certain rewards to users.

Users are primarily motivated to participate in platform interaction tasks for three reasons. First, they are attracted by the platform’s own airdrop rewards. For example, Layer3 gives token airdrops to early users and recently announced the release of its native token, L3, along with a new airdrop. Second, they are interested in the airdrop of tokens from the projects they interact with, such as tasks published by projects like Arbitrum. With numerous projects available, it can be challenging for users to independently identify compliant, high-quality projects, increasing the risk of drawbacks. Thus, choosing a marketing platform can be more cost-effective. Third, users are driven by the rewards offered by the project they interact with, as many projects issue corresponding interaction rewards.

To participate in tasks via Layer3, users need to:

1. Connect their wallet (like Metamask) and set personal information such as avatar, Twitter, and Discord.
2. Log into the Explore platform and select the task they wish to participate in. Tasks can include answering tests, performing interactions, and minting activities.
3. Complete pre-tasks to unlock new tasks. Some tasks may require users to reach a certain level.
4. Earn Experience Points (XP) by completing tasks. Occasionally, commemorative NFTs may be awarded.

Source: app.layer3.xyz

Layer3 currently supports ecosystems like Base, Arbitrum, zkSync, Solana, Op Mainnet, Scoll, and Ethereum. It collaborates with leading projects in various influential sectors, including Aave and Uniswap. Projects participate in the Layer3 platform primarily to acquire and retain valuable users. In doing so, they incur Layer3 service fees, the specific amount of which is determined based on the nature of the collaboration.

Source: app.layer3.xyz

The Layer3 platform has established a partnership with the cross-chain DEX aggregator LI.FI. Users can directly access LI.FI’s cross-chain trading functionality through the “Trade” function module on the Layer3 platform.

Source: app.layer3.xyz

Tokenomics

Recently, the Layer3 Foundation announced on platform X that it will release its native token L3 in early summer this year. The total token supply is 300 million, of which the community allocation will account for up to 51%. The detailed tokenomics will be officially released in June. Previously, the team announced that the Genesis Airdrop will account for 5% of the total supply, used to airdrop to early users and Q1 participants. The airdrop snapshot was completed on May 10, 2024.

Development Status

The X platform of the Layer3 project has attracted over 500,000 followers. It has a strong social media presence and holds a certain market popularity.

According to Dune statistics, the Layer3 platform has accumulated approximately 13.74 million wallets participating in platform tasks. CUBE is an NFT launched by the Layer3 platform, and users can earn this NFT by participating in tasks. Currently, 73.5% of wallet accounts have 1 CUBE, and fewer wallets have a large number of CUBEs. The recent announcement of Layer3’s native token L3 has aroused market airdrop sentiment and attracted many users to participate in platform interaction due to airdrop incentives.

Source: dune.com

The on-chain activity data shows that the interaction activities are predominantly active on the Base network.

Source: dune.com

Conclusion

The development of marketing platforms for Web3 projects significantly depends on the quality and reputation of the associated projects. High-quality projects can drive traffic to the platform. Since its inception, Layer3 has integrated several leading projects across various market segments, guiding users to complete on-chain interactions in areas such as DAO, DeFi, and NFTs. Upon completion, users can earn NFTs and experience point rewards. The recent announcement of the upcoming release of the native token L3 and the launch of the Genesis airdrop event has generated significant market buzz.