Jasper Brodin, CEO of Ingka Group, the parent company of IKEA, recently stated that although current inflation is gradually easing and interest rates are dropping, consumer behavior has undergone a major shift since the COVID-19 pandemic, with consumers continuously cutting expenses. In the past year, IKEA's revenue has declined by 5.3% to 45 billion euros, the first decline since 2020, despite discounting its products and increasing sales. Brodin explained that high inflation and interest rates in the past had put pressure on people's wallets, and with the recovery of the supply chain, transportation costs and raw material prices had dropped, forcing them to discount their products and even return to pre-pandemic levels. However, Brodin also said that the current consumption pattern has begun to change, with consumers cutting back on expenses and primarily shopping based on demand rather than worshipping various DIY products. According to IKEA's observations, the current economy is not thriving, but is more like the days after the 2008 economic recession, and it will take some time for people to reopen their wallets even as interest rates drop and inflation cools. In order to meet consumer demand, IKEA has even launched a second-hand home goods trading platform, allowing consumers to buy and sell their second-hand home goods on the platform, which seems to be a change made in response to insufficient consumer spending power.