1. Project Introduction

UXLink is a Web3 social platform and infrastructure based on familiar social relationships, dedicated to creating an integrated social ecosystem that includes a Web3 gateway, a social decentralized exchange, and various foundational infrastructures.

In the digital age, social networks have always been a key element. Currently, there are over 4.8 billion users on Web2 platforms, while Web3 platforms have less than 1% of that number. Nevertheless, the migration of Web2 users to Web3 is an inevitable trend in the future. To support the mass adoption of Web3 and strengthen connections with real-world social interactions, UXLink has proposed a method that combines real-world social networks with blockchain technology, offering open social relationship computation and recommendation services.

2. Detailed explanation of the mechanism

Specifically, UXLink has developed a complex and efficient system architecture. First, UXLink’s user account and identity management system allows users to log in to the platform using their existing social accounts (such as Telegram or WhatsApp) or blockchain wallets (such as MetaMask). This design enables users to seamlessly connect their real-world social relationships to the UXLink platform without the need to register new accounts. The platform manages users’ social identities and account information through the UXAccount service and stores and manages social data, including friend relationships and group information, via the Social Account Data Service.

Secondly, UXLink establishes and maintains users’ social graphs through the UXGraph service, recording relationships and interactions between users. These social graphs not only help users maintain their existing networks but also analyze interactions through social relationship computation, offering recommendation services that help users find new friends or groups, thereby enhancing their social experience.

In terms of the protocol service layer, UXLink has built a scalable technology architecture that combines on-chain and off-chain elements (EVM+IPFS+Cloud) and provides a rich set of API interfaces. These interfaces assist developers in managing users’ social identities and relationship data. Just as developers create mini-programs for social relationships on WeChat or build Facebook Marketplace on Facebook, they can leverage social relationships to drive high-quality growth and personalized user services, such as AI algorithms for recommendations and group formation, creating a comprehensive ecosystem.

Finally, at the infrastructure layer, UXLink has developed a hybrid scalable architecture (EVM + IPFS + Cloud), which serves as a foundational layer for assetizing and mobilizing social relationships and data. By utilizing a multi-chain approach, users can transfer their social assets across various public chains and applications. Additionally, UXLink employs MPC-TSS (Multi-Party Computation Threshold Signature Scheme) technology to ensure the security and flexibility of wallet accounts, while also supporting group-based EOA (Externally Owned Account) services, making it easier for users to manage and interact within groups.

3. Functional discussion

Based on the trust-based social relationship and group models mentioned above, UXLink offers functionalities such as social mining, social DEX, and liquidity staking.

• Social mining is a unique feature of UXLINK that rewards users for active participation on the platform. By engaging in various activities such as posting, commenting, and interacting with other users, participants can earn Proof-of-Work (PoW) points, which can then be converted into token rewards. This system motivates users to actively engage and contribute to the community, fostering a vibrant and high-participation user base. Social mining essentially turns social interactions into a form of mining, where the “work” completed is the user’s engagement, and the “reward” is the earned cryptocurrency.
• UXLINK’s Social DEX is a decentralized exchange specifically designed for social trading. It allows users to trade various crypto assets directly with each other. The Social DEX also integrates social features, enabling users to follow traders, view their activities, and make more informed trading decisions based on community insights.
• Liquidity staking is another innovative feature of UXLINK. Users can stake crypto assets in the platform’s staking liquidity pool (SLP) to earn Proof-of-Stake (PoS) rewards. By staking, users contribute to the platform’s liquidity, which is crucial for the smooth operation of the Social DEX and other trading activities. In return, stakers receive rewards, including a share of the future token listing rewards from UXLINK ecosystem partners’ token generation events (TGE). This mechanism not only incentivizes users to provide liquidity but also offers potential rewards for their staked assets, achieving a win-win situation.
• AI Group Kits are AI-driven tools designed to help users manage and develop their networks more effectively. These tools can automate various aspects of group management, such as member engagement, content moderation, and activity analysis. By leveraging artificial intelligence, UXLINK enables group leaders to focus on strategic aspects of community building while AI handles routine tasks. This not only enhances the user experience but also ensures that groups remain active, organized, and relevant.
• Group Kits are a suite of tools aimed at enhancing social interaction and follower management. These toolkits include features like group chats, event organization, and collaborative projects, all enhanced by AI to provide a more interactive and engaging experience. Group leaders can use these tools to build closer connections within the community, organize events, and encourage collaboration among members. The AI-enhanced features help personalize interactions based on user preferences and activity patterns, making the social experience more impactful and tailored.

4. Token Economics

Additionally, UXLink’s dual-token economic model is a key feature of the platform. It utilizes two types of tokens: $UXUY and $UXLINK. These tokens are used to incentivize users and govern the platform.

$UXUY is the core incentive token for the UXLink community and ecosystem development, primarily used to reward users for their community contributions and social activities. Users can earn $UXUY through mechanisms like Link-to-Earn, social interactions, and completing tasks. $UXUY is generated based on an on-chain Proof-of-Work (PoW) mechanism, ensuring fairness and incentivized growth. It is non-transferable and can only be earned through user contributions. Users can also redeem $UXUY for services, rewards, and specific benefits within the platform.

On the other hand, $UXLINK is used for platform governance and revenue distribution. Holders of $UXLINK can participate in platform decision-making and governance voting. Users can acquire $UXLINK by holding $UXUY and redeeming a specific amount of $UXLINK, or by participating in certain activities and platform airdrops. $UXLINK is a tradable token on the market, and users can earn through buying, trading, and participating in platform governance. $UXLINK holders can take part in platform governance, vote on the development direction and major decisions of the platform, and receive governance rewards.

Last month, exchanges such as OKX, Bybit, Gate, BitGet, KuCoin, HTX, HashKey Global, and BFX began trading $UXLINK.

The total supply of $UXLINK is 1 billion (1,000,000,000).

Of this, the community has received the largest share, accounting for 65% of the total supply. This portion of the tokens is allocated for various purposes:

• Airdrop (Airdrop S1): 10% of the tokens are allocated for airdrops and will immediately enter circulation without any waiting or lock-up period.
• Marketing: 3% of the tokens are designated for marketing purposes and will also immediately enter circulation without any waiting or lock-up period.
• Profit for Eco-Fund: 1% of the tokens are allocated for the ecosystem fund’s profits, entering circulation without any waiting or lock-up period.
• Future Distribution: 51% of the tokens are reserved for future distribution and incentives, and this portion will not enter circulation immediately.

21.3% of the tokens are allocated to private investors. This portion has a 6-month lock-up period and is then unlocked over 21 months.

8.7% of the tokens are allocated to the team. This portion has a 9-month lock-up period and is then unlocked over 21 months to ensure long-term commitment and incentive for the team.

5% of the tokens are allocated for the project’s inventory, used for liquidity and market making:

• Market Making: 3% of the tokens are allocated for market making and will immediately enter circulation without any waiting or lock-up period.
• Project Development: 2% of the tokens are allocated for project development, with a 6-month lock-up period followed by unlocking over 21 months.

UXLink has recently launched a comprehensive governance token airdrop program for $UXLINK.

All eligible users will be assessed based on their wallet address and UXLink account quality score. Key scoring criteria include user profile completeness, interaction activities with UXLink, social relationship chain activities, third-party trust evaluations, Sybil validation, and third-party wallet verification. Factors affecting the quality score include suspected Sybil accounts, unverified wallet connections, low-value social networks, and participation in unverified third-party activities.

Users meeting the following conditions will receive a 100% airdrop:

• Purchase an NFT on the official website using Ethereum (ETH).
• Have a high UXLink social contribution score.
• Pass anti-Sybil measurement by a professional third party.
• Have a verified third-party wallet address.
• Be certified through a partner whitelist.

Please note that if users self-report within 3 days, they will receive a 15% token airdrop compensation, with the remaining 85% of tokens being redistributed to qualified community contributors. If users do not self-report, they may submit appeal materials and proof within 6 months. Upon passing the review, they will receive 100% of the token airdrop; those who fail the review will not receive the airdrop, and their tokens will be transparently redistributed to qualified community contributors.

After summarizing and reviewing the first season’s airdrop data, the second season’s airdrop plan will incorporate community feedback and maintain transparency. All users must adhere to UXLink’s terms and conditions. The community reserves the right to cancel the token eligibility of dishonest or misconductful users and redistribute the tokens.

In addition to the second season airdrop, UXLink plans to integrate WhatsApp in the second half of 2024, allowing users to interact more conveniently through a familiar messaging platform. UXLink will also continue to list on major CEXs and DEXs to further enhance token liquidity and accessibility. The goal for UXLink is to reach 10 million users by the end of this year.

In 2025, UXLink will focus on developing more decentralized applications (dApps) to further enrich the platform’s ecosystem, aiming to achieve a milestone of 20 million users. For 2026, UXLink plans to reach 30 million users and continue further development and connectivity of the project.

5. Project evaluation

Currently, UXLink has achieved its goal of 10 million registered users for 2024, with the user base reaching 15 million. The platform has over 5 million on-chain point holders and more than 1.6 million NFT holders. On-chain monthly active users exceed 1 million, making UXLink the top-ranked on-chain active application on DappRadar. As of June 30th of this year, UXLink’s number of active unique addresses ranks first in the SocialFi sector, with a clear lead over the second place.

In addition to the positive user data, UXLink’s partnerships are also impressive. The platform has secured $5 million in investment led by SevenX, HashKey Capital, and INCE Capital, with a total funding amount exceeding $15 million.

The ecosystem has further developed, encompassing various fields such as wallets, gaming, DeFi, payments, security audits, artificial intelligence, social, infrastructure, and Bitcoin ecosystems. According to the UXLink ecosystem lead, over 80 projects that have joined the ecosystem are very satisfied with their business performance, with significant growth in their communities and holders. For example, Airdrop2049 has been notably successful.

As for the team behind it, Sean is the founder and CEO of UXLink. Before creating UXLink, he was the founder and CEO of Xiangwushuo and worked as an investment banker at China International Capital Corporation (CICC). He graduated from South China University of Technology and attended Stanford University. Sean’s career has focused on technology and entrepreneurship, accumulating experience and knowledge in blockchain.

Another co-founder, Bob Ng, is the CTO of UXLink and also a co-founder of Happy Sharing. As an internet veteran, Bob has extensive expertise in mobile social and technology fields. He graduated from Wuhan University of Technology.

In summary, UXLink positions itself as a core node in the ecosystem with its goal of breaking the limitations of single markets and creating a multi-dimensional, multi-layered user and revenue structure in the Mass Adoption sector.

Looking at its development history, from rapidly acquiring users through Telegram traffic pools to achieving user growth via the Link-to-Earn mechanism, and then bringing in external developers and extensive ecosystem collaborations, UXLink has shown significant potential on the path to Mass Adoption.

UXLink can be considered a super linker, acting as a hub in the blockchain space. In today’s Web3 environment, where projects are fragmented and users lack trust, the industry needs a connector between users and projects— a social media platform with a solid base of real users to link the entire market.

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