The integration of Web3 and celebrities is like a carnival. The participation of many celebrities has brought more users to Web3 and promoted the popularity of Web3.

But at the same time, how can the star effect be better displayed in Web3? It’s actually a topic that’s always worth exploring.

Celebrities bring traffic, but the challenge lies in improving conversion rates, managing a thriving community, and integrating effectively with Web3. This article will analyze two specific and innovative cases for readers’ reference.

Stars Join Web3: Bright Like a Shooting Star, Nut will Eventually Return to Rationality

NFT can be said to be an important track in the Web3 field, and it is also the first stop for celebrities to enter the crypto world.

With numerous celebrities participating in Opensea related projects, the NFT market has witnessed unprecedented prosperity and vitality. Jay Chou’s bear, Wilber Pan’s cat… they continue to emerge like bamboo shoots after a spring rain; At the same time, the metaverse has become a new hot spot for many celebrities to invest in, with Jinglei Xu, Shawn Yue, JJ Lin, Han Lu and others joining in and purchasing properties in the metaverse… The news related to celebrities and NFTs is as splendid as fireworks, illuminating the starry sky of the metaverse.

Since stars and celebrities from all walks of life have huge traffic and influence, NFTs related to them often attract much attention during the launch stage. However, with the overall market downturn, special types of NFTs related to entertainment stars have not been immune. Some projects are making rapid progress, while others are in trouble.

Jay Chou’s trendy brand PHANTACi has collaborated with NFT platform Ezek to release 10,000 Phanta Bear series NFTs. These NFTs, worth 62 million yuan, once reached a fever pitch as they were sold out within just 40 minutes. However, they also experienced turbulence as the floor price fell 96.6% from its peak amid a market downturn.

Wilber Pan released his innocent cat digital collection (NFT) project on January 27, which also reached a brilliant value of 0.28 ETH, but eventually fell back to the low price of 0.08 ETH.

The combination of celebrities and Web3 is as bright as a shooting star, but it will return to rationality. The main reasons are:

NFT audiences require higher cognitive thresholds and transaction thresholds. Most of those who participate in celebrity NFTs are scalpers and NFT investors, rather than real fans of the stars, and lack the motivation to hold them for a long time.

NFT issuance under the celebrity effect is different from conventional NFT. It is also mostly issued by brokerage companies or agency companies, lacking planning and professional empowerment capabilities for subsequent operations.

Whether it’s the influx of celebrities into NFTs, or celebrities participating in fan platforms, they can’t escape the plot of being as brilliant as a meteor and yet riding a roller coaster. Because the development of Web3 requires not only temporary attention and pursuit, but also long-term continuous promotion and innovative practice, as well as efforts in all aspects such as the improvement of basic facilities and the optimization of user experience.

This article will share two highly innovative and potential entertainment platforms, Meet48 and Fansland. They not only have natural star genes, but also show unique advantages in the fan economy. Relying on strong execution power, they are contributing continuous strength to the promotion of Web3 development.

MEET48: Starting from idols, having real fan stickiness

MEET48 is an entertainment fan platform combining AI and WEB 3.0, where users can create, support, and interact with their favorite idols in its metaverse, while enjoying an exciting combination of entertainment, social connections, and cutting-edge technology.

Over a decade of accumulation, fans support to create the radiance of innovation

MEET48 has over ten years of rich experience in the development of the idol entertainment and fan economy industry, successfully creating the largest female idol group in the world. Currently, it cooperates deeply with Siba Media, with an increasingly large global fan base, boasting over tens of millions of global fans, and strong financial strength.

MEET48’s advantage comes from its inherent fan genes and its extraordinary innovative power beyond ordinary groups. Especially in terms of fan stickiness, as fans follow the growth of the Idol, which are voted one by one, it will have more fan stickiness and loyalty.

Every year on the night of the group’s formation, you can feel the warmth and support of fans for idols. This has also created a special market: the idol market.

New opportunities in the idol market under the background of AI, Metaverse and Web3

The idol market is a special market. According to iiMedia Research, 92.3% of virtual idol fans are aged 19-30. 80% of consumers spend less than 1,000 yuan per month, and 37.6% are willing to increase support. Commercial revenue mainly comes from brand endorsements, live broadcasts, offline marketing and IP development. The idol market continues to expand, but there are many problems such as homogeneity and copyright.

The traditional idol market is facing the impact of the times (AI, Metaverse, Web3), and the operating model of idol development itself already has the logical commonality of Web3.0. Virtual idols can break the constraints of offline time, space, region, and capital. , combined with the online Web2 O2O operating model, provides a fairer development environment for idols and a more friendly star-chasing experience for fans. At the same time, you can make full use of the integration of AI, Web3.0, and the Metaverse to fully explore new user experiences and expand new groups of people.

MEET48 seizes the spotlight, and its goal is not just a simple integration of AI + Metaverse + Web3, but to become a leader in transforming and guiding the entire global entertainment industry.

GameFi + SocialFi, carrying the AI flag and creating a new business model

The MEET48 metaverse platform takes the lead in carrying the AI entertainment flag, where new AI technologies such as LLM, AIGPT, AIGC, and AI-Agent are currently disrupting the creation of entertainment content, significantly lowering the threshold for user-led creation. MEET48 uses AI virtual characters and AI-driven models, significantly reducing manufacturing and operating costs.

At the same time, MEET48 introduces the Create to Earn model. In the context of a new community and user-driven model, MEET48 uses the metaverse as the technical architecture and infrastructure for the graphical and intelligent social center, making practical consumer-end social products a reality.

In terms of economic model, MEET48 has launched serialized and standardized application scenarios such as virtual performances, fan interactions, and virtual meetups, as well as predictable and achievable large-scale token destruction mechanisms. The native fans serve as the value foundation, constituting a sustainable positive expectation.

A large number of native fan communities will directly become user groups with strong consensus and high loyalty, bringing fresh blood to the Web3 industry.

At the same time, a series of serialized GameFi game products have been launched: virtual dating, dance simulation, party leisure, card games, pet raising, monopoly, etc., which will continuously strengthen the content ecology of MEET48 and bring uninterrupted user growth. The upcoming global leading multidimensional entertainment application will drive user growth under the strong community consensus and effectively convert them into Web3.0 users.

At present, through more than ten years of rich experience in the idol entertainment and fan economy industry based on the development model, MEET48 has successfully created the world’s largest female idol group, currently with over 10 million fans.

IdolGPT: driven by AI engine, building the idol MEET48 metaverse ecosystem

On the MEET48 platform, the star-making mechanism driven by fan tokens provides fans with the opportunity to directly participate in the cultivation of idols, while realizing the organic combination of fan tokens and idol cultivation platforms, strengthening the activity and sustainable development of the entire MEET48 platform.

Fans, through holding and using tokens, and using the IdolGPT software tool to generate virtual images and create content, can not only support their favorite idols, but also make a positive contribution to the development and ecological construction of the entire platform.

The MEET48 platform will establish an ecosystem that promotes interaction and joint development between idols and fans through the operation of fan tokens.

The logic of IdolGPT’s idol cultivation and election mechanism is as follows:

• The platform issues fan tokens and introduces them to the market through CEX (Centralized Exchange) and DEX (Decentralized Exchange) exchanges, providing investors and players with a convenient way to purchase.
• Investors and players can purchase tokens on these exchanges to support their favorite idols and participate in platform activities. Their participation not only provides financial support for the platform, but also contributes to the development and promotion of idols.
• Performers earn token rewards by participating in platform activities such as live broadcasts, concerts, etc., thus encouraging more performers to join the platform, increasing the platform’s activity and attractiveness.
• The platform regularly holds idol annual selection competitions and celebration activities, attracting a large number of fans’ attention and participation, and enhancing the platform’s reputation and influence.
• Players participate in idol election rankings by holding tokens. They can influence the status and ranking of idols by purchasing, holding, and using tokens, thereby stimulating more interaction and participation.
• Token rewards are not only given to idols, but 30% of the reward pool will be destroyed, forming an effective deflation mechanism. This helps to stabilize the value of the token and increase the confidence and participation of investors and players.

The goal of this organically combined mechanism is to promote the continuous development and healthy ecology of the platform, contributing to the prosperity of the entire ecosystem. A very successful and intuitive case is the GIFR(Global Idol Fashion Ranking) event held by MEET48:

In the event, users can earn points through daily tasks & watching videos, exchange points for cheering sticks, etc., to support their favorite idols, and share a million PICK points pool and more event rewards. In this event, users interacted with more than 20 million votes in total, achieved over a million on-chain interactions, and 200,000 users participated in the competition. In the end, Liu ZengYan, Chen Ke, Jiang ShuTing, Zhu YiXin, Bo XinYu, Zheng Danni, and Zeng Aijia, seven idols, stood out and went to Lan Kwai Fong in Hong Kong in April this year to participate in the “Back to the Street-Digital Fashion Carnival” flash fashion show hosted by MEET48, Vertex Labs, and Hape. During this period, more than 1,000 audience & fans interacted with idols on-site, linking together through the idols, jointly completing the collaborative transformation of Web2 & Web3, and bringing new content and paradigms to Web3 entertainment, presenting a visual feast of perfect integration of technology and fashion.

Meanwhile, the All-Metaverse annual auditions and awards show brings the top five voting events to the Metaverse. The five major voting activities include the annual ranking finals, Best50 Golden Melody Awards, Best CP Draft, Idol Games and Fashion Awards.

MEET48 is bringing truly sticky idols to Web3.

Strong technical strength, creating “endless idol and entertainment city”

MEET48, with over 20 years of technical development and market operation experience, has successfully pioneered new sub-segments of the game market such as virtual dating development, music dance, various popular games, etc.

Through the independently developed world’s first multi-modal artificial intelligence big data model focusing on virtual human music, dance, and voice chat, MEET48 hopes to comprehensively create an “endless idol and entertainment city.”

Specific products include the Eco-Link App

• Breaking boundaries for fans
• Breaking barriers for creators
• Provide an equal stage for idols and entertainment

Here, everyone can become a producer, everyone can become an idol, and everyone can benefit from the entertainment economy.

At the same time, the platform integrates an intelligent social metaverse based on Web 3.0 and a series of open eco-link apps (GameFi, SocFi and other applications). Through comprehensive product design, the conversion efficiency of Web 2.0 users to Web 3.0 is significantly improved, and this technology is aggregated into the MEET48 Metaverse, a graphical and intelligent user community of the platform ecosystem.

In terms of functionality, the MEET48 Metaverse has built-in NFT assets and introduces idol performance venues. Users can create virtual idol performances and complete the loop through both live streaming and video on demand. Later upgrades can also support VR display.

A city of endless idols and entertainment, MEET48 has a promising future.

Fansland: Becoming the biggest entertainment event in Asia-Pacific, smoothly converting Web2 users

Backed by IME, owning numerous star resources in Asia-Pacific

Fansland is the world’s first new fan economy infrastructure platform that combines Web3 and AI technologies. Its goal is to build the best Web3+AI infrastructure for fans around the world.

It is backed by its NFT concert ticket platform Fantopia and the support of the iMe platform.

As a super aggregation platform in the pan-entertainment field in the Asia-Pacific region, iMe Entertainment is a group with the core business of hosting large-scale performances and artist management. It owns the most entertainment star resources in Asia-Pacific and has hosted many offline music festivals, cooperating exclusively with numerous artists.

With decades of experience in planning more than 500 large-scale concerts and attracting over one billion fans, the Fansland team has created a global Web3 music festival series. In terms of resources and experience, Fansland also has inherent exclusive advantages.

NFT ticketing + RWA, bringing billions of fans to Web3

Web2 sells tickets, Web3 verifies them.

Through its largest NFT concert ticketing platform in Asia, Fantopia, Fansland has effectively achieved the integration of web2 ticket sales + web3 ticket sales, making it easier for users to enter web3.

Currently, Fantopia has achieved a good data model, with an estimated 1 million NFT tickets, on-chain consumption of 200 million US dollars, and an impact of up to 100 million fans.

Fansland also introduces more NFT participants into more platform activities through various measures such as NFT ticketing, AI virtual idol companions, and more. In addition, the platform will also bring new token uses and users to virtual idol tokens (tokenized and AI-trained virtual idols) through Fansland’s DEX.

Recently, Fansland announced that it will hold the first Web3 Music Festival in Bangkok, Thailand on May 4th and 5th this year. The festival will combine modern Web3 and AI technologies to bring an unprecedented real-world Web3 experience to fans around the world.

The event has attracted numerous top stars from around the world. As indicated on the official website and social media, several renowned artists, including Uncle Psy, Edison Chen, and Henry Lau, will participate in the music festival.

Early Bird NFT tickets for the first Web3 Music Festival were sold out in seconds on March 12.

Through Web2+Web3 ticketing, and giving more practicality to ticketing, Fansland will also bring mass adoption to the industry in its own way.

Create a new “star” + Web3 model. Only with determination can we truly break out of the circle.

The influx of “stars” undoubtedly injects fresh vitality into Web3 and plays an important catalyst role in the promotion of digital art.

In 2024, the year of compliance, as the on-chain ecosystem continues to improve, Web3 is flourishing in a brand new posture, but it still needs to attract more people to join this digital world feast. At this critical moment, platforms like Meet48 and Fansland are showing very active actions, contributing their own strength to promote the popularization and development of Web3.

Meet48 has created an entertainment fan platform that combines AI and WEB 3.0, where users can interact with idols in its metaverse. Fansland, on the other hand, has built a digitized fan paradise, establishing a seamless bridge between fans and stars.

The development of Web3 requires not only transient attention and pursuit, but also long-term continuous promotion and innovative practice, as well as efforts in various aspects such as the improvement of infrastructure, optimization of user experience, and standardization of laws and regulations. All of these require the joint efforts and active participation of the entire Web3 ecosystem.

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